Marketing News
Smashburger intros turkey burgers at all US locations
May 24, 2017
Turkey burgers have come to roost in Smashburger's lineup of menu options, according to a press release.
read nowPaytronix report examines how to draw less frequent guests into loyalty program
May 22, 2017
Paytronix Systems Inc. has released a report that examines key metrics on guest loyalty programs. The report found that the majority of new members that join a…
read nowMarco's adds Best Pizza Franchise designation to awards
May 17, 2017
Marco's Pizza is having its day. A Harris poll announced Tuesday that the brand made its Top 5 list for brand equity, and now the chain has been…
read nowHarris Poll: Millennials crave QSRs and coffee; Boomers bypass pizza
May 16, 2017
Despite restaurant traffic data showing a decline in April QSR traffic, Harris Poll released data today saying that millennials prefer quick-service…
read nowMillennials love burger discounts, Gen X favors Mexican fare price cuts
May 16, 2017
A new national consumer report regarding restaurant and take-out dining habits reveals 53 percent have at least one food/mobile app on their smartphone and 7…
read nowWhite Castle, Burger 21 celebrate 'Hamburger Month'
May 5, 2017
A number of hamburger-focused chains are pushing sales this month by promoting National Hamburger Month. White Castle leads the charge as the "official…
read nowCaffeine-infused bagel perks up Einstein Bros menu
May 4, 2017
Caffeine addicts have a new way to get their fix, thanks to the Espresso Buzz Bagel.
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Webinar: Are you getting the biggest bang for your franchise marketing buck?
May 1, 2017
As restaurateurs, you not only sell to diners every day, but also simultaneously to future franchisees who may either be among those diners, in the local…
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Pinkberry/Paytronix promotion reveals open rates' 'dirty little secret'
April 26, 2017
Last Independence Day, Pinkberry generated a few of its own fireworks when it launched a wildly successful double points ice cream promotion using the brand's…
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Restaurant industry upbeat for 2017; big year for digital marketing
April 24, 2017
This year promises to be a lucrative one for the restaurant industry, according to the Toast Restaurant POS "Restaurant Success in 2017 Industry Report," which…
read nowHuHot launches carry-out program with photo contest
April 19, 2017
HuHot is implementing carry-out in all of its units after a successful test run with two franchisee groups, according to a company press release. One group…
read nowRising Roll reinvents image, franchising
April 19, 2017
Rising Roll is releasing a new restaurant design, a new logo, an expanded menu and an updated service model, according to a press release. Most importantly…
read nowPita Pit launches online game to promote LTO
April 13, 2017
Pita Pit is relying on gaming to introduce its latest LTO — the Baja Chicken Bacon Ranch pita, which includes grilled chicken, thinly carved bacon, romaine…
read nowChipotle launches new campaign focused on ingredients
April 10, 2017
Chipotle is aiming to get more "real" with the launch of a new marketing campaign about the ingredients in its menu items.
read nowPotbelly lures mobile app users with a tasty treat
April 4, 2017
Potbelly Sandwich Shop last week officially launched its mobile app, which features payments, order-ahead capabilities and rewards.
read nowChronic Tacos returns to Angel's Stadium
April 3, 2017
Chronic Tacos, the charity Olive Crest and the Los Angeles Angles will partner on May 5 to celebrate Cinco de Mayo and let one lucky child throw the Angel's…
read nowZaxby's menu features spring items
March 30, 2017
Zaxby's Grilled Cobb Zalad and Berry Breezy Lemon Squeezy drink are the concept's spring menu highlights, according to a press release.
read nowStudy: Consumers receptive to chatbots
March 30, 2017
A majority of consumers are comfortable talking with a chatbot yet only a fraction have engaged with one, according to the 2017 Mobile Consumer Report from…
read nowToast partners with Punchh restaurant marketing cloud to improve customer engagement
March 29, 2017
Toast, a restaurant technology platform, has integrated its restaurant POS with the Punchh restaurant marketing cloud to deliver engagement, loyalty and…
read nowChipotle is lone national brand not using additives or preservatives
March 28, 2017
Chipotle doesn't have any added flavors, colors or preservatives in any of its menu items, and is the only national restaurant brand to not have any, according…
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