Mapping a route through industry roadblocks

Learning how to manage in an oversaturated market can feel like trying to drive on a crowded highway during rush hour. In the moment, roadblocks and traffic may slow you down—but what matters most is that you ultimately reach your destination.

5 ways to improve your mobile-ordering experience

Adoption is so high that mobile ordering is expected to be a $38B business by 2020 among QSR chains alone.

How payments technologies are changing fast food

Careful consideration of the advantages and disadvantages of each available payments option will enable restaurant owners to find the one that best meets the needs and preferences of their diners.

4 metrics every restaurant should track

You may be running a well-structured training program for new staff in the hopes that they’ll learn quickly and become more productive, but you might be missing a critical piece in your evaluation of staff growth — the impact new staff are having on sales and profitability.

Ode to the taco: Why the old-school menu item is trending

Tacos aren't new, but they are trendier than ever. Here's why.

Are wearables the future of dining out?

Wearables in the food industry can increase in-house communication with the entire staff and elevate the customer service experience, giving you an edge over competitors in an aggressively competitive industry.

FastCasual's parent company launching FoodTruckOperator.com

Networld Media Group will launch FoodTruckOperator.com on April 1. It will cover industry trends and news, profile business owners and explore the technologies and tools available to help operators grow their businesses.

Kids these days: Using digital signage to engage millennials, Gen Z

Strategically incorporating digital signage into your business plan and brand experience will enhance marketing efforts and engage younger customers — ensuring repeat business and future success.

How mobile ordering is reinventing the drive-thru experience

Much of the draw of the drive-thru is rooted in speed and convenience; however, recent advancements in technology have created the potential for an even faster, even more seamless drive-thru transaction.

Why TV should be part of your digital marketing strategy

Using TV advertising to boost online activity is a highly effective strategy for driving multi-screening, impulse visits, online ordering, and attracting consumers into their restaurants — and capturing a bigger "share of stomach" in the process.

What impact does lower grocery store prices have on restaurants?

Falling food prices are driving grocery store prices to decline, and this has some questioning the long-term impact of a price gap between grocery store and restaurant prices.

3 ways to improve your customer experience

The human connection between staff and customers will set your restaurant apart. Build relationships and you'll build businesses.

How 1 restaurant exec needs your help to beat cancer

Nick Vojnovic shares his battle with cancer and urges people to become bone marrow donors.

Why your digital ordering platform is failing

Launching digital ordering can seem like an overwhelming project, considering it involves marketing, operations and IT. Poorly executed, it can be devastating to your brand. Done successfully, it can help significantly increase the revenue of your business.

Snow, sweets and Super Bowl: February is a marketer's dream

From Super Bowl Sunday to Valentine’s Day Tuesday, February may be the dead of winter in the Northern hemisphere, but this second month of the year is still brimming with marketing opportunities for restaurants to attract consumers suffering from cabin fever.

6 strategies for designing the perfect menu

A strategically designed menu has the power to set guest expectations and increase sales.

Seizing the media opp: Tricky, but potentially very rewarding

Brand promotional opportunities are everywhere for the restaurant industry, and there may be no better examples of that than two national news events this week that two very different brands used to their great advantage.

3 final-hour moves to master this year's shorter tax-filing timeframe

By Rick Roddis, president of ComplyRight Tax Solutions The countdown clock is ticking, as the accelerated deadlines to file your W-2s and 1099s loom large. Whereas employers used to have until March 30 to file electronically, you now must distribute 1099 and W-2 copies to recipients AND file with the IRS or SSA by Jan.

3 tech trends coming off the back burner

While the majority of new technology is often found in the front of house, the real labor is saved where the dirty work takes place — the back of house.

3 technologies restaurants should be running toward, not from

It’s time for restaurant marketers to make some bets on technology.

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