3 tech trends coming off the back burner

While the majority of new technology is often found in the front of house, the real labor is saved where the dirty work takes place — the back of house.

3 technologies restaurants should be running toward, not from

It’s time for restaurant marketers to make some bets on technology.

Positive loitering: How fast casuals can increase customer dwell time, spend with digital signage

By encouraging longer dwell times and shorter perceived dwell/wait times through digital signage, your chain can increase the overall spend per guest and amplify engagement — ensuring the customer will be back.

6 ways technology can conquer 2017's top challenges

One tech experts looks at a few 2017 restaurant technology trends through the lens of the complex issues that today's restaurant brands will face over the next 365 days.

Freshii's devilish promo rewards customers for ditching QSR gift cards

The latest promotion from Freshii — which officially classifies itself as a "health casual" brand — is taking direct aim at its fast food competitors by allowing customers to exchange all their fast food gift cards for a free chef-designed...

Pushing boundaries: Top 10 menu trends of 2017 revealed

Combining cuisines from all over the world will be 2017's No. 1 trend. Other trends include spicier flavor profiles, more vegan and veggie options and DIY cooking.

The lucky 13: Twitter features to maximize restaurant marketing

Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands to push strategic initiatives in concise, 140-character chunks. Here are 13 pointers on maximizing that little bluebird's many features.

3 New Year's resolutions to improve profitability, optimize sourcing, reduce risk

All restaurant brands need to make sure they have a strong supply chain and a well-developed risk management strategy. You may not be able to predict the future of your growing company, but you can ensure visibility and risk reduction are on the agenda.

3 surprising food-safety practices that could harm your brand

An effective food safety program is essential, but not all tactics implemented in the interest of good food safety are An effective food safety program is essential, but not all tactics implemented in the interest of good food safety are as helpful as you'd think.as helpful as you'd think.

Are you accounting for those holiday gift cards correctly?

For many restaurants, the holiday season bustles with promotions, parties and gift card sales. But amid the season's cheer, restaurants must account for these gift cards properly.

5 ways to connect with your customers in 2017

Seventy percent of mobile phone users said they actually want to have loyalty cards on their devices, and recent studies found that overall activity on mobile devices now accounts for two-thirds of digital media time.

You can’t win an EEOC lawsuit, but you can prevent it

Of the 89,385 charges the EEOC reviewed in 2015, Retaliation, Race, Disability, and Sex discrimination were the most prevalent, and 28,000 charges, or 31 percent, involved harassment. That is alarming for restaurants, where carefree culture often toes the line between camaraderie and harassment.

Is your restaurant marketing working?

From preparation to implementation to analyzing the outcome, the process of a promotion has to come full circle in order to make it successful.

4 union organization changes restaurateurs need to know

Restaurant operators must take the time now to learn how recent union-relaterd labor rulings from the National Labor Relations Board may affect their day-to-day employment decisions.

All hail the diehards: Limited-service chains open Christmas

News reporters, convenience and retail store employees, first responders and medical personnel are among that committed group of people who rarely get holidays off. They are also the core customers for the following chains that remain open and ready to...

How the election could (and should) change the way restaurants do business

By Mike Lukianoff, Chief Analytics Officer/Fishbowl In 1960, John F. Kennedy and Richard Nixon made history when they became the first presidential candidates to debate on live TV.

Why your mobile app can't be your mobile strategy

Instead of simply launching a mobile app and expecting it to meet the needs of consumers, marketers need to craft a mobile strategy that stretches across all customer touchpoints.

Trumping the restaurant industry

The founder and owner of the six-restaurant Uncle Jack's brand and former host of the Food Network's "Restaurant Stakeout" discusses how he thinks President-elect Donald Trump will help restaurant operators.

5 ways to attract the under-tapped teen consumer

As the restaurant industry faces among the lowest annual revenues since 2008, the teen market represents a bright spot in future spending. For the restaurant that does it right, there's a goldmine waiting to be discovered.

What to learn from DC pizza brand's fake news nightmare

The potentially brand-ending effects of rumor in the Internet age became painfully evident Sunday when a fake news report connected to Washington D.C's pizzeria, Comet Ping Pong, led to a gunman opening fire. The incident should serve as a lesson as to how and why brands need response plans in place.

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