Marketing News
Pie Five launches cauliflower crust LTO
January 3, 2018
Cauliflower is certainly having its moment and Pie Five is seizing that moment with a new cauliflower crust available until Feb. 11, a news release said.
read nowJimboy's Tacos' New Year's LTO takes new approach to fitness resolutions
January 3, 2018
Jimboy's Tacos is giving that growing anti-New Year's resolution crowd a way to tell friends they're hitting the "gym" without lifting much more than a taco…
read nowBuffalo Wild Wings upgrades online experience
November 15, 2017
Buffalo Wild Wings has unveiled a website that makes it easier for wing-lovers to see, find and order their favorite Buffalo Wild Wings menu items, according…
read nowStudy: 'It's time to develop marketing strategies to hook Gen Z'
November 3, 2017
To reach today's student generation, referred to as Gen Z, foodservice providers need a marketing strategy tailored to that audience.
read nowSmashburger hoping to drive holiday sales with 'Smash Pass'
October 31, 2017
Smashburger is trying a little something different this holiday season, giving fans the chance to purchase a Holiday Smash Pass for $54. The pass, available…
read nowBuffalo Wild Wings snipes partnership with Call of Duty
October 24, 2017
Buffalo Wild Wings has partnered with video game publisher Activision to promote the launch of its game Call of Duty WWII on Nov 3. From Oct. 24 to Nov. 30…
read nowFormer Tender Greens, Taco Bell VP fills CMO role at Blaze
September 29, 2017
Blaze Fast-Fire'd Pizza has hired a former Taco Bell and Tender Greens exec as its CMO. Shivram Vaideeswaran will be responsible for defining the brand voice…
read nowWhataburger launches unique Snapchat charity-focused contest
September 12, 2017
Whataburger fans can hit Snapchat for a chance to win 1,000 Taquitos, $1,000 for the charity of their choice as well the opportunity to "take over" the brand's…
read nowSchlotzsky's marks 6-year anniversary of supporting Type 1 diabetes research
September 12, 2017
Schlotzsky's is nearing its $1 million donation mark for juvenile diabetes research and now plans to run a "Give $1, Get $1" promotion to push things over the…
read nowNewk's to raise $100K toward diagnosis, treatment of ovarian cancer
September 8, 2017
Newk's Eatery is calling on partners and patrons across its 115 restaurants to "Join the Fight" against ovarian cancer. September is Ovarian Cancer Awareness…
read nowHow 1 day of free shakes led to a 17% sales bump for Wayback Burgers
September 6, 2017
Giving away shakes on the first day of summer proved a good investment for Wayback Burgers. The 136-unit burger joint reported a 17.22 percent increase in…
read nowTeriyaki Madness challenge to customers: #Don'tBeAChicken
August 30, 2017
Teriyaki Madness is launching a social media campaign to reward customers who conquer their fears. In celebration of National Chicken Month, the chain's…
read nowBusiness intelligence platform offers restaurants analytics to influence customer behavior in real time
August 23, 2017
Bloom Intelligence offers advanced tracking metrics for the hospitality industry to attract, engage and retain customers through its cloud-based business…
read nowSalata names CMO
August 23, 2017
Salata has named Michelle Bythewood as its chief marketing officer. The 27-year veteran of restaurant marketing will lead brand management and strategy…
read nowReport: Despite food-safety issues, Chipotle maintains strong emotional bond with customers
August 17, 2017
Despite Chipotle's numerous food-safety issues, the chain has managed to keep a strong emotional bond with its customers, according to MBLM, a Brand Intimacy…
read nowZaxby's rolling out fan engagement initiatives
August 16, 2017
Hoping to interact with fans during memorable moments in their lives, Zaxby's is launching fan-first initiatives for the remainder of the year. From five…
read nowWingstop debuts SMS text ordering platform
August 8, 2017
Wingstop fans can now place orders via SMS text, according to a press release.
read nowDickey's debuts $99 tailgate food pack
August 7, 2017
Dickey's Barbecue Pit is now offering a Tailgate Party Pack to kick off tailgate party season, according to a press release.
read nowCaptain D's debuts new meal deal promoted by D-Gulls
August 7, 2017
Captain D's is launching a series of commercials featuring the D-Gulls, Dave & Desmond, according to a press release.
read nowProject Juice to open Berkeley unit
August 7, 2017
Project Juice announced the grand opening of its location in Berkeley on Aug. 12, according to a press release. One hundred percent of the proceeds from the…
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