[LIVE WEBINAR] Harnessing the Power of a Centralized Franchise Marketing Strategy

Date: April 27, 2017 | Time: 11:00 AM EDT | Duration: 1 hour | Learn how to build your brand and drive local demand through the power of a centralized franchise marketing strategy. Register now!

Type: Webinar

Sponsor: 3E Public Relations




5 Reasons Your Restaurant Isn’t Attracting Millennials

If you work in the limited service restaurant industry, you know how fierce the competition is, especially for millennials.

Type: White Paper

Sponsor: WAND Corporation




Online Ordering Integration

Piada came to Chepri with the need for a complete rebuild of their existing site; including the implementation and integration of a new online ordering system. Chepris custom solution led to dramatic results.

Type: Case Study

Sponsor: Chepri, LLC


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FEATURES


3 execs describe how to take on the world without losing your brand

Taking a brand to another country is one of the most complex challenges a brand's leadership can undertake. At the Restaurant Franchising and Innovation Summit in Dallas last month, three divergent brands shared some of the lessons they've learned on the road.

Mobile Vending University helps prepare food truck owners

Mobile Vending University provides a certified course in operating a food truck in Pasco, Washington. The attendees are taught by subject matter experts in all aspects of operating a food truck.

Restaurants dish out savings to soothe the stressed tax filer

Restaurants are doing their part to calm the masses with money-saving deals on Tuesday, the nation's day of shared tax-paying pain.

3 ways to engage millennials and Gen Z

Research shows that Gen Zers are more careful about how much they spend at restaurants, but they, along with millennials, are increasing their away-from-home eating frequency, and both visit fast casual restaurants more often than older generations. Given these factors, millennial and Gen Z consumers are viable growth targets for restaurants.

Free webinar: Is your franchise marketing strategy hurting or harming your brand?

How is your brand coming across with potential and existing franchisees? If you aren't sure or don't have a well-crafted strategy based on proven best practices, join us for this free webinar, "Harnessing the power of a centralized franchise marketing strategy."

Starbucks to create 240K jobs

The chain is on target to create more than 240,000 jobs globally —  68,000 in the U.S. — by opening 12,000 stores globally and 3,400 new stores in the U.S. by 2021. Jobs were just one of the many topics Starbucks execs addressed during today's shareholders meeting, however.

Standing out in 2017: How to implement 4 fresh marketing tips

Check out four ways to up your marketing game in 2017.

5 ways to improve your mobile-ordering experience

Adoption is so high that mobile ordering is expected to be a $38B business by 2020 among QSR chains alone.

How to romance customers out of Valentine's Day dollars

Coming up with attractive and creative Valentine's Day promos can be a challenge when nearly every restaurant on the planet is competing for the consumer’s love and affection. Check out some of this year's promotions.

Why TV should be part of your digital marketing strategy

Using TV advertising to boost online activity is a highly effective strategy for driving multi-screening, impulse visits, online ordering, and attracting consumers into their restaurants — and capturing a bigger "share of stomach" in the process.

3 brands discuss sweating out Super Bowl's 'super Busy-ness'

Across the U.S. this pre-Super Bowl week, restaurant owners, employees and vendors are probably popping extra vitamins — maybe even carb-loading a little in anticipation of the monumental demands coming Sunday. Here three brands relay the worries, the work and the potential wealth at stake.

Snow, sweets and Super Bowl: February is a marketer's dream

From Super Bowl Sunday to Valentine’s Day Tuesday, February may be the dead of winter in the Northern hemisphere, but this second month of the year is still brimming with marketing opportunities for restaurants to attract consumers suffering from cabin fever.

6 strategies for designing the perfect menu

A strategically designed menu has the power to set guest expectations and increase sales.

Food truck growth goes full throttle: Part 3 – an industry infrastructure emerges

Food trucks are the fastest-growing foodservice channel, and the niche is evolving into a well defined industry with its own organizations and support entities, including specialized software providers and event organizers. Part 3 in this 4-part series explores the emerging industry.

Freshii's devilish promo rewards customers for ditching QSR gift cards

The latest promotion from Freshii — which officially classifies itself as a "health casual" brand — is taking direct aim at its fast food competitors by allowing customers to exchange all their fast food gift cards for a free chef-designed...

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.

NEWS