The Future of Digital Signage and Advertising

A quick-service restaurant can enhance customer engagement, increase sales and boost its brand image by focusing marketing efforts on four trends in digital signage and advertising: self-service kiosks, free Wi-Fi via mobile hotspots, simplified digital menu boards and implementing data-driven technology.

Type: White Paper

Sponsor: NEC Display Solutions




Restaurant Customer Loyalty Hacks: 20 Best Practices

Turn customers into regulars and boost profits, one order at a time. 

Type: Guide

Sponsor: Thr!ve Point of Sale




CMO's Path to Omnichannel Marketing: The Future of Enterprise Engagement

Omnichannel engagement will play a huge part in the next ten years in how marketers reach both customers and prospects. As beacons, wearables, and IoT gain popularity, marketers will face greater challenges in understanding their end-to-end journeys and driving conversions.

Type: White Paper

Sponsor: RedPoint Global Inc.


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FEATURES


5 Golden Rules of a Digital Signage Installation

With the advent of technological advance in the world of marketing and business, it comes as no surprise that digital signage is the modern go-to for boosting sales, creating a seamless customer service experience, directing traffic, and converting useful data into advertisements that reach the consumer.

Some fast casuals still pumped for pumpkin, others heating things up: part 2

While some fall LTOs are heavy on pumpkin-flavored everything, others include big, bold and spicy flavors inspired by Asian, Hispanic and African dishes.

McAlister's, Moe's, Schlotzsky's VP: 'How fast casuals can win in college markets'

he college market demographic is a prime testing ground to perfect what consumers need and want

Study shows 'anytime eaters' here to stay: Are you ready?

The anytime eater is upon us and many chains have found that feeding "the new normal" requires a shift away from traditional meal packaging, both in portion size and time of day and lots of other issues worth considering now to capitalize on the trend in the future.

Show and tell: Coolgreens demonstrates how 'picturing' community health can be profitable

Oklahoma-based Coolgreens defines itself through community health, and as the chain expands, it will spread that idea in a very visual way.

Franchise Focus: The Flame Broiler founder discusses combining community with commerce

Before opening The Flame Broiler in 1995, Young Lee was a sickly insurance salesman in need of a healthier diet. The lessons he's learned since then have helped shape his franchise and his mindset.

In pictures: Global restaurant execs in London: Part 1

Executives from 17 countries gathered in London for the 2017 Restaurant Franchising & Innovation Summit — Europe last week. The event, produced by Networld Media Group, provided the opportunity for more than 100 restaurant leaders to share advice, success stories and discuss how they moved on from failure.

3 commonalities among Lyfe Kitchen, Urban Plates, Baskin Robbins brand-building strategies

Building a successful brand has three parts: storytelling, club making and country building, according to a branding expert at the National Restaurant Show.

Legacy Hall serving fast casual fare in upscale food court vibe

A group of fast casual concepts, including a brewery and a restaurant specializing in wine, are opening this fall in one building in Plano, Texas. Legacy Hall, the three-floor, 55,000 square-foot building in North Texas, is the creation of two restaurant veterans — Randy Dewitt and Jack Gibbons.

From wobbly table fixes to herbal refrigerators, innovation was on display at NRA (Part 1)

More than 45,000 buyers in the restaurant industry hit Chicago this week to check out the thousands of products and services on display at the National Restaurant Association show.

5 reasons your restaurant loyalty program stinks

While most people in the restaurant industry understand that loyalty programs can increase overall revenue by 5-to-10 percent and that 68 percent of millennials aren't loyal to a brand without a solid loyalty program, it's a whole different ballgame when...

NRA 2017 in photos: Editors share top highlights

The editors of FastCasual, Pizza Marketplace, QSRWeb and Food Truck Operator share some highlights from the 2017 NRA show in Chicago.

The anti-app: why messaging is the new loyalty program

More than 60 percent of smartphone users download an average of zero apps every month, and most of those are opened only once. Roughly 75 percent of consumers would rather use text than voice to communicate with front-line team members.

Carolinas' Shuckin' Shack finds recycling shells sells

Oyster restaurants are at the forefront of a shell-recycling movement that not only may again make Chesapeake Bay a hotbed of oyster activity but also serves as a pretty good marketing tool.

3 execs describe how to take on the world without losing your brand

Taking a brand to another country is one of the most complex challenges a brand's leadership can undertake. At the Restaurant Franchising and Innovation Summit in Dallas last month, three divergent brands shared some of the lessons they've learned on the road.

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.

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