PotBelly is connecting with customers outside of their brick-and-mortar restaurants. See how their new website creates a welcoming, user-friendly experience while exceeding expectations of today's evolving customers.
Type: Case Study
Sponsor: Fuzz Productions
Did you know millennials are now the largest group within the workforce?So here it is, straight from a millennial’s mouth, here are six important considerations if you are aiming to increase millennial diners.
See More »
What a restaurant app is really capable of doing and why you should be investing in mobile apps.
Sponsor: LoyaltyPlant Inc.
In 2015, deep in a tunnel beneath the "lions and tigers and bears" of the Louisville Zoo where KFC stored its corporate archives, the chicken chain's ad agency struck branding gold.
Capturing a customer, gaining an understanding of what drove that customer to you, quantifying revenue and leveraging customer data to segment audiences in order to personalize social media campaigns provides a massive online advantage over slower-moving competitors.
Like all technology, restaurant app development grows exponentially. But consumers' demands of those apps grows at least as quickly, with diners always seeking more speed, convenience, quality and value.
When it comes to the 22 and under age group, marketers have their work cut out for them. This group of individuals born after 1996, referred to as Gen Z, represents one-quarter of the population and already wields an estimated $44 billion in spending power.
HuHot relied on Paytronix scoring tool to entice only its infrequent visitors with freebies.
Hoping to attract Valentine's Day customers, limited-service brands around the world are offering a variety of sweet deals.
Ecommerce, social media and ubiquitous mobile devices are driving cultural changes that restaurants should use to their advantage.
From Wendy's to Coke, check out seven foodservice companies that won the internet this year.
Eatsa, both a restaurant and technology provider, faced a difficult choice in deciding the best way to revolutionize the fast casual dining experience. The company has switched its focus from running restaurants to offering other brands its technology.
These were all successful restaurant ideas that were once considered just a little bit crazy, according to a panel of restaurant leaders, who shared some of their best and worst innovations with fellow restaurateurs last month at the Fast Casual Executive Summit in Nashville.
The holiday season, for many, means decorating, shopping and wrapping gifts, but for people working in the fast casual industry 'tis the season of the LTO.
Chuck E Cheese feels like a safe place for my family, and that's saying a lot these days.
Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage for your brand: It increases dwell times and encourages increased spending while in the restaurant.
A variety of restaurant brands are thanking vets for their service with free meals.
See More »
One of the more eye-opening sessions at this Fast Casual Executive Summit in Nashville this month was a quick, question-filled hour-long chat with a varied panel of millennials about what gets their restaurant business and what does not.