2018 Mobile Coupon Consumer Research Results

2018 Mobile Coupon Consumer Research Results

How today’s shoppers want to acquire, store and redeem coupons

Type: White Paper

Sponsor: CodeBroker


How to Guarantee Flawless Execution for Successful LTOs

How to Guarantee Flawless Execution for Successful LTOs

With limited time offers (LTOs) gaining popularity, it is vital that restaurants ensure consistent delivery across all of their locations. Dive into this eBook and discover the three keys to a successful LTO launch.

Type: eBook

Sponsor: Inkling


2018 Loyalty Program Consumer Survey

2018 Loyalty Program Consumer Survey

How today’s consumers want to engage with loyalty programs

Type: White Paper

Sponsor: CodeBroker


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FEATURES


Webinar: How to give your brand an online makeover

Webinar: How to give your brand an online makeover

A free, hour-long webinar focuses on the intricacies and benefits of giving your brand's online presence a "makeover."

5 Quick Tips to Accelerate Your Text Message Marketing Conversions and Mobile Coupon Redemptions

5 Quick Tips to Accelerate Your Text Message Marketing Conversions and Mobile Coupon Redemptions

CodeBroker has worked with many of the world’s top retailers and brands on visible text message marketing & mobile coupon promotions. We’ve learned a great deal about what works best to quickly build SMS subscriber lists, drive coupon redemptions & incremental revenue – for short-term promos & longer-term mobile marketing initiatives.

“Choice” Drives Successful Mobile Loyalty Program Engagement

“Choice” Drives Successful Mobile Loyalty Program Engagement

Mobile loyalty programs are the new requirement for the majority of today’s consumers, with 75% saying that they would be more likely to participate in loyalty programs if the programs could be accessed from their smartphones. But, to be effective, mobile loyalty programs need to meet the engagement needs of each member.

How Do Millennials Want to Engage with Loyalty Programs?

How Do Millennials Want to Engage with Loyalty Programs?

We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal of interest from mobile marketing professionals.

Location, location, location: What makes a good one?

Location, location, location: What makes a good one?

Finding the best location for a restaurant is a matter of knowing about the site's people, accessibility, visibility and energy, according to Subway development specialist James Walker.

Marketing ROI 101: Attribution, measurement aren't the same

Marketing ROI 101: Attribution, measurement aren't the same

Sustainable marketing-driven growth relies on finding the mix of tactics that drive more incremental contribution than they cost to execute.

Social media expert: 'Don't waste time on fake influencers'

Social media expert: 'Don't waste time on fake influencers'

Wendy Meadley, social media expert, teaches restaurateurs how to vet social influencers and how to inspire them to create content for their brands.




KFC Ad Director on turning Col. Sanders into brand's 'James Bond'

KFC Ad Director on turning Col. Sanders into brand's 'James Bond'

In 2015, deep in a tunnel beneath the "lions and tigers and bears" of the Louisville Zoo where KFC stored its corporate archives, the chicken chain's ad agency struck branding gold.

Solving the 'ROI problem' of digital marketing

Solving the 'ROI problem' of digital marketing

Capturing a customer, gaining an understanding of what drove that customer to you, quantifying revenue and leveraging customer data to segment audiences in order to personalize social media campaigns provides a massive online advantage over slower-moving competitors.

QSRs must know ups 'n downs of apps to adapt

QSRs must know ups 'n downs of apps to adapt

Like all technology, restaurant app development grows exponentially. But consumers' demands of those apps grows at least as quickly, with diners always seeking more speed, convenience, quality and value.

4 ways to make Gen Z love your brand

4 ways to make Gen Z love your brand

When it comes to the 22 and under age group, marketers have their work cut out for them. This group of individuals born after 1996, referred to as Gen Z, represents one-quarter of the population and already wields an estimated $44 billion in spending power.

How targeting only lapsed visitors helped HuHot increase sales

How targeting only lapsed visitors helped HuHot increase sales

HuHot relied on Paytronix scoring tool to entice only its infrequent visitors with freebies.

Valentine's Day LTOs include $500 Pizza from Firenza, KFC's chicken scratch-and-sniff cards, sweet treats from Starbucks

Valentine's Day LTOs include $500 Pizza from Firenza, KFC's chicken scratch-and-sniff cards, sweet treats from Starbucks

Hoping to attract Valentine's Day customers, limited-service brands around the world are offering a variety of sweet deals.

How restaurants can use popularity of online dating, Netflix to increase sales

How restaurants can use popularity of online dating, Netflix to increase sales

Ecommerce, social media and ubiquitous mobile devices are driving cultural changes that restaurants should use to their advantage.

Foodservice industry's Top 7 social media campaigns of 2017

Foodservice industry's Top 7 social media campaigns of 2017

From Wendy's to Coke, check out seven foodservice companies that won the internet this year.

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CodeBroker’s mobile marketing solutions are used by retailers to drive consumer engagement for leading retailers throughout the US and Canada. Solutions include: text message marketing, mobile loyalty engagement, SMS-based sign-up and digital coupons.


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