5 Best Practices for Turning Your Website into a Content Marketing Machine

Does your website leverage the best in content marketing practices to ensure potential clients look to you for solutions? 51 percent of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago.

Type: White Paper

Sponsor: Networld Press




5 Reasons Your Restaurant Isn’t Attracting Millennials

If you work in the limited service restaurant industry, you know how fierce the competition is, especially for millennials.

Type: White Paper

Sponsor: WAND Corporation




10 Ways to Make People Buy After You've Got Them Inside

While you are dependent in many ways on the activities of corporate marketing, no one knows your restaurants better than you do, so it's important you optimize your in-store signage and promotional areas to your advantage.

Type: White Paper

Sponsor: WAND Corporation


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FEATURES


How to romance customers out of Valentine's Day dollars

Coming up with attractive and creative Valentine's Day promos can be a challenge when nearly every restaurant on the planet is competing for the consumer’s love and affection. Check out some of this year's promotions.

Why TV should be part of your digital marketing strategy

Using TV advertising to boost online activity is a highly effective strategy for driving multi-screening, impulse visits, online ordering, and attracting consumers into their restaurants — and capturing a bigger "share of stomach" in the process.

3 brands discuss sweating out Super Bowl's 'super Busy-ness'

Across the U.S. this pre-Super Bowl week, restaurant owners, employees and vendors are probably popping extra vitamins — maybe even carb-loading a little in anticipation of the monumental demands coming Sunday. Here three brands relay the worries, the work and the potential wealth at stake.

Snow, sweets and Super Bowl: February is a marketer's dream

From Super Bowl Sunday to Valentine’s Day Tuesday, February may be the dead of winter in the Northern hemisphere, but this second month of the year is still brimming with marketing opportunities for restaurants to attract consumers suffering from cabin fever.

6 strategies for designing the perfect menu

A strategically designed menu has the power to set guest expectations and increase sales.

Food truck growth goes full throttle: Part 3 – an industry infrastructure emerges

Food trucks are the fastest-growing foodservice channel, and the niche is evolving into a well defined industry with its own organizations and support entities, including specialized software providers and event organizers. Part 3 in this 4-part series explores the emerging industry.

Freshii's devilish promo rewards customers for ditching QSR gift cards

The latest promotion from Freshii — which officially classifies itself as a "health casual" brand — is taking direct aim at its fast food competitors by allowing customers to exchange all their fast food gift cards for a free chef-designed...

Are you accounting for those holiday gift cards correctly?

For many restaurants, the holiday season bustles with promotions, parties and gift card sales. But amid the season's cheer, restaurants must account for these gift cards properly.

Is your restaurant marketing working?

From preparation to implementation to analyzing the outcome, the process of a promotion has to come full circle in order to make it successful.

5 ways to attract the under-tapped teen consumer

As the restaurant industry faces among the lowest annual revenues since 2008, the teen market represents a bright spot in future spending. For the restaurant that does it right, there's a goldmine waiting to be discovered.

What to learn from DC pizza brand's fake news nightmare

The potentially brand-ending effects of rumor in the Internet age became painfully evident Sunday when a fake news report connected to Washington D.C's pizzeria, Comet Ping Pong, led to a gunman opening fire. The incident should serve as a lesson as to how and why brands need response plans in place.

3 steps to choose the right technology

We all know that the amount of investment capital flowing into the food tech space has led to a virtual saturation of new restaurant technology in everything from online ordering systems to self-monitoring ovens, and even a burger-making robot. Here is a three-step process to help choose which technology is right for a growing business.

Three ways to get maximum power out of direct mail

Tech may be all the talk, but one of the lowest tech approaches to promoting your brand, direct mail, is still not only effective but competitive with most anything digital is doing.

How Firehouse Subs turbocharged email marketing results

As Firehouse Subs shows, automation and segmentation pack a powerful one-two punch that creates a personal experience for subscribers and top-notch results for marketers.

Series Part I: 7 signage software essentials you must know before you go digital

By Stuart Armstrong/ ComQi Group President  The U.S. Food and Drug Administration's Menu Labeling Requirement Act goes into effect May 5, promising to put huge pressures on restaurants with 20 or more locations, who must comply with federal rules to feature both calorie counts and other nutritional information on their menus.

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.

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