5 Best Practices for Turning Your Website into a Content Marketing Machine

Does your website leverage the best in content marketing practices to ensure potential clients look to you for solutions? 51 percent of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago.

Type: White Paper

Sponsor: Networld Press




5 Reasons Your Restaurant Isn’t Attracting Millennials

If you work in the limited service restaurant industry, you know how fierce the competition is, especially for millennials.

Type: White Paper

Sponsor: WAND Corporation




10 Ways to Make People Buy After You've Got Them Inside

While you are dependent in many ways on the activities of corporate marketing, no one knows your restaurants better than you do, so it's important you optimize your in-store signage and promotional areas to your advantage.

Type: White Paper

Sponsor: WAND Corporation


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FEATURES


Freshii's devilish promo rewards customers for ditching QSR gift cards

The latest promotion from Freshii — which officially classifies itself as a "health casual" brand — is taking direct aim at its fast food competitors by allowing customers to exchange all their fast food gift cards for a free chef-designed...

Are you accounting for those holiday gift cards correctly?

For many restaurants, the holiday season bustles with promotions, parties and gift card sales. But amid the season's cheer, restaurants must account for these gift cards properly.

Is your restaurant marketing working?

From preparation to implementation to analyzing the outcome, the process of a promotion has to come full circle in order to make it successful.

5 ways to attract the under-tapped teen consumer

As the restaurant industry faces among the lowest annual revenues since 2008, the teen market represents a bright spot in future spending. For the restaurant that does it right, there's a goldmine waiting to be discovered.

What to learn from DC pizza brand's fake news nightmare

The potentially brand-ending effects of rumor in the Internet age became painfully evident Sunday when a fake news report connected to Washington D.C's pizzeria, Comet Ping Pong, led to a gunman opening fire. The incident should serve as a lesson as to how and why brands need response plans in place.

3 steps to choose the right technology

We all know that the amount of investment capital flowing into the food tech space has led to a virtual saturation of new restaurant technology in everything from online ordering systems to self-monitoring ovens, and even a burger-making robot. Here is a three-step process to help choose which technology is right for a growing business.

Three ways to get maximum power out of direct mail

Tech may be all the talk, but one of the lowest tech approaches to promoting your brand, direct mail, is still not only effective but competitive with most anything digital is doing.

How Firehouse Subs turbocharged email marketing results

As Firehouse Subs shows, automation and segmentation pack a powerful one-two punch that creates a personal experience for subscribers and top-notch results for marketers.

Series Part I: 7 signage software essentials you must know before you go digital

By Stuart Armstrong/ ComQi Group President  The U.S. Food and Drug Administration's Menu Labeling Requirement Act goes into effect May 5, promising to put huge pressures on restaurants with 20 or more locations, who must comply with federal rules to feature both calorie counts and other nutritional information on their menus.

How Pita Pit combines social, digital platforms to reach customers

Jordy Patano, shown right, digital marketing manager of Pita Pit, dishes on the chain's digital strategy in an interview with Hughes' Tim Tang.


Fast Casual Summit: 10 moves to maximize your manpower

A one-hour session on optimizing restaurant labor yielded many more hours worth of proven strategies to maximize the efforts of your workforce. This article focuses on the 10 ideas put forth in the session last month at the Fast Casual Executive Summit in Laguna Beach, California.

5 last-minute ways to make the most of Halloween at your restaurant

If you're reading this article, your Halloween plans are probably late in coming together. Don’t sweat it. Embrace the festive spirit and bring guests through the doors with a few last-minute strategies.

Pei Wei Test Kitchen stirs up 'priceless' ROI

Pei Wei has opened an official test kitchen that also serves as a fully functioning restaurant.

Fast Casual Summit: Why being different is better for your brand

A restaurant's differences are its keys to greater value and desirability, says branding guru Sally Hogshead, CEO and founder of Fascinate.

How do millennials love thee? Let 'em count the ways

Millennials are a prime focal group for targeted marketing, a relatively untapped approach that marketers are slowly lining up to use for this age demographic. The reasoning for that is as close as the nearest statistical report for this group, which actually surpassed the number of the Baby Boomers last year.

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.

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