Potbelly Case Study

Potbelly Case Study

PotBelly is connecting with customers outside of their brick-and-mortar restaurants. See how their new website creates a welcoming, user-friendly experience while exceeding expectations of today's evolving customers.

Type: Case Study

Sponsor: Fuzz Productions


The Ultimate Guide to Millennial Diners

Did you know millennials are now the largest group within the workforce?So here it is, straight from a millennial’s mouth, here are six important considerations if you are aiming to increase millennial diners.


Why Your Restaurant Needs a Mobile App

Why Your Restaurant Needs a Mobile App

What a restaurant app is really capable of doing and why you should be investing in mobile apps.

Type: Infographic

Sponsor: LoyaltyPlant Inc.


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FEATURES


KFC Ad Director on turning Col. Sanders into brand's 'James Bond'

KFC Ad Director on turning Col. Sanders into brand's 'James Bond'

In 2015, deep in a tunnel beneath the "lions and tigers and bears" of the Louisville Zoo where KFC stored its corporate archives, the chicken chain's ad agency struck branding gold.

Solving the 'ROI problem' of digital marketing

Solving the 'ROI problem' of digital marketing

Capturing a customer, gaining an understanding of what drove that customer to you, quantifying revenue and leveraging customer data to segment audiences in order to personalize social media campaigns provides a massive online advantage over slower-moving competitors.

QSRs must know ups 'n downs of apps to adapt

QSRs must know ups 'n downs of apps to adapt

Like all technology, restaurant app development grows exponentially. But consumers' demands of those apps grows at least as quickly, with diners always seeking more speed, convenience, quality and value.

4 ways to make Gen Z love your brand

4 ways to make Gen Z love your brand

When it comes to the 22 and under age group, marketers have their work cut out for them. This group of individuals born after 1996, referred to as Gen Z, represents one-quarter of the population and already wields an estimated $44 billion in spending power.

How targeting only lapsed visitors helped HuHot increase sales

How targeting only lapsed visitors helped HuHot increase sales

HuHot relied on Paytronix scoring tool to entice only its infrequent visitors with freebies.

Valentine's Day LTOs include $500 Pizza from Firenza, KFC's chicken scratch-and-sniff cards, sweet treats from Starbucks

Valentine's Day LTOs include $500 Pizza from Firenza, KFC's chicken scratch-and-sniff cards, sweet treats from Starbucks

Hoping to attract Valentine's Day customers, limited-service brands around the world are offering a variety of sweet deals.

How restaurants can use popularity of online dating, Netflix to increase sales

How restaurants can use popularity of online dating, Netflix to increase sales

Ecommerce, social media and ubiquitous mobile devices are driving cultural changes that restaurants should use to their advantage.

Foodservice industry's Top 7 social media campaigns of 2017

Foodservice industry's Top 7 social media campaigns of 2017

From Wendy's to Coke, check out seven foodservice companies that won the internet this year.

Eatsa CEO: 'Our long-term goal is to change the fast casual industry'

Eatsa CEO: 'Our long-term goal is to change the fast casual industry'

Eatsa, both a restaurant and technology provider, faced a difficult choice in deciding the best way to revolutionize the fast casual dining experience. The company has switched its focus from running restaurants to offering other brands its technology.

CoreLife Eatery, Balance Grill,  I Love Bacon leaders on crazy vs innovative

CoreLife Eatery, Balance Grill,  I Love Bacon leaders on crazy vs innovative

These were all successful restaurant ideas that were once considered just a little bit crazy, according to a panel of restaurant leaders, who shared some of their best and worst innovations with fellow restaurateurs last month at the Fast Casual Executive Summit in Nashville.

'Tis the season for LTOs

'Tis the season for LTOs

The holiday season, for many, means decorating, shopping and wrapping gifts, but for people working in the fast casual industry 'tis the season of the LTO.

Chuck E. Cheese 'schools' fast casuals on appealing to millennials

Chuck E. Cheese 'schools' fast casuals on appealing to millennials

Chuck E Cheese feels like a safe place for my family, and that's saying a lot these days.

How digital signage can boost customer dwell time at restaurants

How digital signage can boost customer dwell time at restaurants

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage for your brand: It increases dwell times and encourages increased spending while in the restaurant.

Restaurants honoring vets with freebies

Restaurants honoring vets with freebies

A variety of restaurant brands are thanking vets for their service with free meals.

Millennials: 'Give us big discounts, cut the small talk'

Millennials: 'Give us big discounts, cut the small talk'

One of the more eye-opening sessions at this Fast Casual Executive Summit in Nashville this month was a quick, question-filled hour-long chat with a varied panel of millennials about what gets their restaurant business and what does not.

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.

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