Teriyaki Madness challenge to customers: #Don'tBeAChicken

Aug. 30, 2017

Teriyaki Madness is launching a social media campaign to reward customers who conquer their fears. In celebration of National Chicken Month, the chain's #DontBeAChicken campaign will challenge the nation to harness their inner bold spirits, according to a company press release.

Whether it's running a marathon, taking steps to open their own business, or getting the guts to ask that special someone out on a date, Teriyaki Madness will surprise participants who post their photos, stories and videos to the brand's social outlets with the hashtag #DontBeAChicken with prize packs and free food throughout the month, Michael Haith, CEO of Teriyaki Madness, said in a company press release.

"Boldness is inherent in the Teriyaki Madness culture, so the #DontBeAChicken campaign is our way of emboldening existing and future brand fans," he said. "If you've been afraid of something recently or your whole life, do something about it and tell us, because we're on your side. We'll give you plenty of food and prizes as a reward for your boldness."

In addition to posting their own content to the Teriyaki Madness Facebook and Instagram accounts, consumers should be on high alert for special offers at local Teriyaki Madness shops around the country during select days of the campaign, which will be announced through social media, Haith said. 

For those who need inspiration on ways to be bold, Teriyaki Madness will offer weekly suggestions throughout the month, including:

  • Hugging your not-so-friendly boss on National Hug Your Boss Day.
  • Stepping up to the micrphone in front of a crowded room for a rousing edition of your favorite karaoke song.
  • Gathering up the courage to ask out that person you've had a crush on for months, or years.

Founded in 2003 in Las Vegas, Teriyaki Madness is now headquartered in Denver and has 50 units across 15 states. 


Topics: Marketing / Branding / Promotion


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