Whataburger launches unique Snapchat charity-focused contest

Whataburger fans can hit Snapchat for a chance to win 1,000 Taquitos, $1,000 for the charity of their choice as well the opportunity to "take over" the brand's Snapchat channel.

Participation in the unique contest event requires three simple steps:

  1. Head to Snapchat and follow @WhataburgerLife for the latest Whataburger news, menu items and entertainment.
  2. Snap @WhataburgerLife to let Whataburger know what you would do with 1,000 free Taquitos and which charity you would donate $1,000 to support.
  3. Stay tuned on Facebook, Twitter and Instagram for the winning announcement on Sept. 20. Then, in the following weeks, the winner will share what they do with their 1,000 Taquitos live on Whataburger's Snapchat.

"We have fun interacting with our customers on social media, especially on Snapchat," said Pam Cox, Whataburger's vice president of corporate communications, in a press release. "We wanted to provide our Snapchat followers a way to show off their creativity, make a positive impact and have a little fun with our fan-favorite Taquitos along the way."

Topics: Burger/Steak/BBQ, Marketing, Marketing / Branding / Promotion

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