Restaurant Franchising & Innovation Summit

Swig signs 14-unit deal for Southwest expansion

Source: Swig

October 23, 2026

Summarize with

Dirty soda brand Swig has signed a 14-unit franchise agreement with multi-unit franchisees Heather Berry and Brock Stokes, marking its expansion into the Southwest. The deal includes locations in Albuquerque, El Paso and Santa Fe, New Mexico, with the first unit expected to open by summer 2027.

"Heather and Brock's operating experience and deep familiarity with the brand give us a strong foundation to establish Swig across this region," President Todd Smith said in a press release.

Swig's drive-thru-focused model requires as little as 800 to 850 square feet and eliminates the need for a full kitchen, helping franchisees reduce labor and build-out costs.

Headquartered in Pleasant Grove, Utah, Swig has more than 150 locations in 16 states. The company is seeking experienced, multi-unit operators to support its national expansion.

Upcoming Events

Restaurant Franchising & Innovation Summit

March 8-10, 2027 | New Orleans

Gear up for franchise growth! Join top restaurant executives for 2.5 days of networking, inspiring stories, and proven strategies. Discover how industry leaders are driving innovation and achieving unprecedented success.

View Agenda Register Now