Top social media impressions include Starbucks, Burger King, McDonald's

September 6, 2012

PQ Media, a media research and analytics firm, and uberVU, a social marketing platform for real-time end-to-end social media audience measurement, have…

Football season kicks off Buffalo Wild Wings' new marketing campaign

September 5, 2012

Football season has traditionally been Buffalo Wild Wings' busiest time of the year and the chain has kicked off a new integrated advertising campaign as pro…

Commentary: 5 ways to deal with negative online reviews

Negative online reviews don't have to kill a restaurant's reputation.

Customers question Chipotle's 'rounding up' policy

August 29, 2012

Chipotle usually makes headlines for its innovative marketing tactics or dedication to serving sustainable food, but the Star-Ledger called out the fast casual…

Top restaurant execs to meet in San Diego for FCES

August 29, 2012

CEOs and other leaders from the fastest-growing segment of the restaurant industry will gather Oct. 21-23 at San Diego's US Grant Hotel for the seventh annual…

It’s not a chicken-and-egg scenario: quality comes before sales

by Jason Hamilton — VP of Marketing, Snagajob

By assessing applicants for their behavioral preferences, you can find out if an applicant has the energy to work the drive-thru, the customer service for the…

How to fight for more social media resources in your company

by

Paradox: In an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less.

AllergyEats to debut food allergy conference for restaurateurs

August 21, 2012

AllergyEats will host the inaugural "Food Allergy Conference for Restaurateurs: What Every Restaurant Should Know About Food Allergies To Ensure Safety &…

Seattle's Best taps Facebook fans to pick new coffee drink

August 21, 2012

After traveling the country and reviewing hundreds of recipes, Seattle's Best Coffee and TV Chef Jeff Mauro have found the top six new coffee drink ideas in…

Game changers and shapers inspiring product development and innovation – Part 2

by Suzy Badaracco — President, Culinary Tides Inc

Settings in demand during economic recovery include approachable, family friendly dining, vibrant, inspired, authentic and rustic.

MOOYAH rolls out mobile ordering app

August 13, 2012

MOOYAH Burgers Fries Shakes has added a new mobile ordering application to help fuel its aggressive growth plans.

The changing role of corporate consciousness

by Valerie Killifer — Editor, FastCasual.com

How fast casual CEOs are turning an enlightened approach to sales success.

Millennials expected to increase foodservice spending

August 9, 2012

New research from Technomic indicates that the Millennial generation has a positive outlook on the future and are expected to increase spending on foodservice…

Tropical Smoothie Café raises $365,000 for Camp Sunshine

August 8, 2012

Tropical Smoothie Café's National Flip Flop Day event has raised $365,000 for Camp Sunshine. The campaign, which kicked off in May with in-store fundraising at…

LYFE Kitchen to launch menu items on AmazonFresh

August 8, 2012

Beginning this month, LYFE Kitchen will launch a new product line available on AmazonFresh, Amazon.com's online grocery delivery service offered to…

Square and Starbucks to form mobile payment partnership

by James Wester

Coffee giant to invest $25 million in payment company and accept Pay with Square.

The new direction of digital technology

by Valerie Killifer — Editor, FastCasual.com

With smartphone adoption outpacing the PC revolution and Internet boom, restaurant operators have increased opportunity to reach every guest.

Nearly 90 percent of chain restaurants listed on Foursquare

August 2, 2012

Restaurant Sciences, a provider of restaurant industry information and analytics, released Foursquare statistics from its Restaurant Internet Marketing Study…

NPD: Consumer interest in smaller portions, customization lead to combo meal declines

July 30, 2012

Combo meals are down by about 1 billion servings since 2007, according to market research firm The NPD Group. A recently released NPD foodservice market…

Lettuce Entertain You, Mocapay expand mobile offering

July 29, 2012

Mocapay has announced the expansion of its strategic partnership with Lettuce Entertain You, parent company of Wow Bao, to mobile-enable Lettuce Eats Frequent…