Food & Beverage

Freddy's joins premium beverage trend with new drink lineup

Source: Freddy's Frozen Custard & Steakburgers

June 25, 2026

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Freddy's Frozen Custard & Steakburgers has launched Freddy's Bevies, a beverage lineup featuring custard cream sodas, flavored teas and lemonades. The drinks are available through drive-thrus, dine-in service, pickup and delivery via the Freddy's mobile app.

"Premium beverage growth is exploding right now, and at Freddy's, our guests are increasingly seeking more elevated drink options," Rick Petralia, senior director of menu strategy and innovation, said in a press release.

The Wichita, Kansas-based chainjoins a growing number of restaurant brands that are expanding their beverage offerings. Companies including Starbucks, Shake Shack and Sweetgreen have introduced premium drinks as consumers increasingly seek specialty beverages such as refreshers, flavored teas and dirty sodas.

Industry observers cite both consumer demand and profitability as drivers of the trend. Premium beverages are often viewed as affordable indulgences amid ongoing cost-of-living pressures, while social media has helped fuel interest in customized and flavored drink options.

Freddy's custard cream soda flavors include Golden Hour Orange, Peach Peach Baby, Coco Loco, Blue Rizzberry and Mango Magic. Tea and lemonade offerings include Peachy Keen, Strawberry Sunset and Mango Sunrise.