The Ultimate Customer Promotions Guide - How to create a promotion that delights customers and spike sales

In this guide, you’ll discover the secret sauce to creating and sending effective promotions including important research, the most effective channels to reach customers, top-notch promotion writing tips, tactics, the best days and frequency to send promotions, and a slew of pre-written promotions, just for you. Let’s dive in!

Type: Guide

Sponsor: FiveStars Loyalty




Case Study: Port of Subs

Seeing opportunities for growth and with their continued dedication to providing better services for their franchisees, Port of Subs® turned to Dine Engine® to take their pre-existing online ordering solution from “one size fits all” to one that catered to their brand and was ready to keep up with their growth strategies

Type: Case Study

Sponsor: DineEngine




Clicking with Customers: Exceeding Expectations Through Better Digital Experiences

It’s not enough for a restaurant to add technology solutions such as online ordering and self-service kiosks. Those solutions must work together to create a seamless, satisfying customer experience.

Type: White Paper

Sponsor: DineEngine


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FEATURES


10 things to avoid when launching a mobile app

Balance Grille's journey to find a working mobile app inspired its founders to create a list of 10 mistakes to avoid when creating a mobile app.

Infographic: Great ways restaurants can lighten the load on that online carbon footprint

From eco-friendly web hosting and printer-friendly content to streamlined fulfillment processes and "green" shipping, there are a variety of ways restaurant brands can operate with a clean conscience.

Cowboy Chicken CEO talks about what keeps him awake at night

Sean Kennedy, CEO of Cowboy Chicken, discusses how he's growing his 22-unit brand.


New studies show restaurant 'do's and don'ts' of online ordering, delivery

As the restaurant industry continues to bask in the big-dollar benefits of online ordering, two new studies shed light on best practices when it comes to online ordering and third-party delivery as well as overall customer experience.

5 ways to get your customers to download your app

Just having an app is not enough to get people to download and use it. You will actively have to work at increasing downloads and keeping your app top of mind.

Infographic: How online reviews can make or break your brand

Research quantifies the impact online customer reviews have on business performance. The reviews play a bigger role in the selection of restaurants than hotels, doctor's offices, hospitals or hair salons.

5 reasons your restaurant loyalty program stinks

While most people in the restaurant industry understand that loyalty programs can increase overall revenue by 5-to-10 percent and that 68 percent of millennials aren't loyal to a brand without a solid loyalty program, it's a whole different ballgame when...

NRA 2017 in photos: Editors share top highlights

The editors of FastCasual, Pizza Marketplace, QSRWeb and Food Truck Operator share some highlights from the 2017 NRA show in Chicago.

Restaurants realizing importance of mobile payments and loyalty

Loyalty and order-ahead-and-pay are becoming the standard in the industry.

The anti-app: why messaging is the new loyalty program

More than 60 percent of smartphone users download an average of zero apps every month, and most of those are opened only once. Roughly 75 percent of consumers would rather use text than voice to communicate with front-line team members.

How well do you mitigate risk? Learn from those who have been there

Companies face a new set of risks in today's marketplace due to new technology. The need to manage human resources remains as critical as ever.

Restaurants lead the charge for the cashless future

Although mobile payments are convenient for both employees and customers, transitioning to a cashless operation also presents a new set of challenges.

Starbucks to create 240K jobs

The chain is on target to create more than 240,000 jobs globally —  68,000 in the U.S. — by opening 12,000 stores globally and 3,400 new stores in the U.S. by 2021. Jobs were just one of the many topics Starbucks execs addressed during today's shareholders meeting, however.

3 ways to reach Millennials

Are you capitalizing on the fact that Millennials check their phones up to 43 times a day, and nearly half think brands should offer loyalty programs and allow mobile payments through mobile? If not, now is the time to reel them in and foster loyalty that lasts.

How self-serve kiosks can rescue corporate dining — part 1

The self-serve kiosk rewrites the economics of corporate dining.

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.

NEWS