Is Your Restaurant Ready for the Growing Online Ordering Trend?

Are you looking for a new way to grow your restaurant business? Consider online ordering. According to QSR Web, digital ordering is growing 300 percent faster than dine-in traffic, and analysts project in a few years, more restaurant sales will come from takeout, delivery, and other forms of off-premises dining than from customers who dine-in.

Type: White Paper

Sponsor: Star Micronics America




5 Best Practices for Turning Your Website into a Content Marketing Machine

Does your website leverage the best in content marketing practices to ensure potential clients look to you for solutions? 51 percent of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago.

Type: White Paper

Sponsor: Networld Press




How Mobile Ordering Apps Stack Up

Mobile ordering apps are poised to be a major sales driver for fast casual restaurants, but not all apps are built the same.

Type: White Paper

Sponsor: Fuzz Productions


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FEATURES


5 ways to improve your mobile-ordering experience

Adoption is so high that mobile ordering is expected to be a $38B business by 2020 among QSR chains alone.

Why your digital ordering platform is failing

Launching digital ordering can seem like an overwhelming project, considering it involves marketing, operations and IT. Poorly executed, it can be devastating to your brand. Done successfully, it can help significantly increase the revenue of your business.

What restaurateurs can learn from Starbuck's mobile ordering challenges

Starbucks said it faced operational challenges at some of its stores where mobile ordering is popular. How Starbucks responds to this challenge is something the industry will closely monitor as mobile ordering becomes a standard feature for many fast casual chains as well as a revenue generator.

Seizing the media opp: Tricky, but potentially very rewarding

Brand promotional opportunities are everywhere for the restaurant industry, and there may be no better examples of that than two national news events this week that two very different brands used to their great advantage.

Food truck growth goes full throttle: Part 2 - costs and challenges

Businesses and individuals driven by a passion for serving all types of food are recognizing the opportunity to launch a food truck. While these entrepreneurs hail from a variety of backgrounds, they all face the challenges of having sufficient capital, defining their niche, establishing a solid business strategy and executing it.

Sleep talkers beware: Alexa is listening for your restaurant reorders

Amazon Prime members can now voice-order meals through Amazon Restaurants on Alexa-enabled devices,

The lucky 13: Twitter features to maximize restaurant marketing

Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands to push strategic initiatives in concise, 140-character chunks. Here are 13 pointers on maximizing that little bluebird's many features.

'If in doubt, leave it out': The lessons in Cinnabon's Carrie Fisher tweet

Cinnabon's poorly received social media post about Carrie Fisher, upon her death this week, has restaurant leaders talking about how best to prevent such well-intended but still brand-burning missteps online.

Are you accounting for those holiday gift cards correctly?

For many restaurants, the holiday season bustles with promotions, parties and gift card sales. But amid the season's cheer, restaurants must account for these gift cards properly.

'On the 4th day of Christmas, my true love gave to me' ... mobile ordering?

As the holidays near, a few fast casuals are gifting their customers with a faster and easier mobile experience.

Why your mobile app can't be your mobile strategy

Instead of simply launching a mobile app and expecting it to meet the needs of consumers, marketers need to craft a mobile strategy that stretches across all customer touchpoints.

3 steps to choose the right technology

We all know that the amount of investment capital flowing into the food tech space has led to a virtual saturation of new restaurant technology in everything from online ordering systems to self-monitoring ovens, and even a burger-making robot. Here is a three-step process to help choose which technology is right for a growing business.

How Pita Pit combines social, digital platforms to reach customers

Jordy Patano, shown right, digital marketing manager of Pita Pit, dishes on the chain's digital strategy in an interview with Hughes' Tim Tang.


Japan + Peru = saucy success at Suviche

Co-owner Aliosha Stern discusses how the brand has combined Japanese and Peruvian cuisine to create a thriving fast casual brand.

Want social media success? Just EAT it

When it comes to social media success, it can be tough to remember that it's all about quality, over quantity in most cases. But the good news is, if you can learn to EAT it, you'll have that task accomplished. Read on, if you want to learn how.

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.

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