5 Best Practices for Turning Your Website into a Content Marketing Machine

Does your website leverage the best in content marketing practices to ensure potential clients look to you for solutions? 51 percent of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago.

Type: White Paper

Sponsor: Networld Press




Service Millennials and Hospitality: The Redefinition of Service

The millennial generation is larger than baby boomers or Gen X. 77% visit a restaurant once a week, and they are expected to spend an average of $3,900 on travel this year alone. Millennials represent a significant opportunity to F&B operators globally.

Type: White Paper

Sponsor: Oracle




Drive the moment: How the connected car can drive your business

OnStar recognizes the value of its connected driver base, and has created a group through OnStar Business Driver to address the opportunity for third parties wanting to make these connections.

Type: White Paper

Sponsor: General Motors OnStar Business Driver


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FEATURES


Food truck growth goes full throttle: Part 2 - costs and challenges

Businesses and individuals driven by a passion for serving all types of food are recognizing the opportunity to launch a food truck. While these entrepreneurs hail from a variety of backgrounds, they all face the challenges of having sufficient capital, defining their niche, establishing a solid business strategy and executing it.

Sleep talkers beware: Alexa is listening for your restaurant reorders

Amazon Prime members can now voice-order meals through Amazon Restaurants on Alexa-enabled devices,

The lucky 13: Twitter features to maximize restaurant marketing

Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands to push strategic initiatives in concise, 140-character chunks. Here are 13 pointers on maximizing that little bluebird's many features.

'If in doubt, leave it out': The lessons in Cinnabon's Carrie Fisher tweet

Cinnabon's poorly received social media post about Carrie Fisher, upon her death this week, has restaurant leaders talking about how best to prevent such well-intended but still brand-burning missteps online.

Are you accounting for those holiday gift cards correctly?

For many restaurants, the holiday season bustles with promotions, parties and gift card sales. But amid the season's cheer, restaurants must account for these gift cards properly.

'On the 4th day of Christmas, my true love gave to me' ... mobile ordering?

As the holidays near, a few fast casuals are gifting their customers with a faster and easier mobile experience.

Why your mobile app can't be your mobile strategy

Instead of simply launching a mobile app and expecting it to meet the needs of consumers, marketers need to craft a mobile strategy that stretches across all customer touchpoints.

3 steps to choose the right technology

We all know that the amount of investment capital flowing into the food tech space has led to a virtual saturation of new restaurant technology in everything from online ordering systems to self-monitoring ovens, and even a burger-making robot. Here is a three-step process to help choose which technology is right for a growing business.

How Pita Pit combines social, digital platforms to reach customers

Jordy Patano, shown right, digital marketing manager of Pita Pit, dishes on the chain's digital strategy in an interview with Hughes' Tim Tang.


Japan + Peru = saucy success at Suviche

Co-owner Aliosha Stern discusses how the brand has combined Japanese and Peruvian cuisine to create a thriving fast casual brand.

Want social media success? Just EAT it

When it comes to social media success, it can be tough to remember that it's all about quality, over quantity in most cases. But the good news is, if you can learn to EAT it, you'll have that task accomplished. Read on, if you want to learn how.

Study: 3 restaurant priorities that pay off big

A newly released study from Deloitte shows that a huge chunk of frequent diners prefer to order online, but at quick service restaurants they end up spending 26 percent more on food when they do. For fast casual, it's 13 percent more.

Pizza Pie bakes up ROI with loyalty kiosks

Kiosks in the restaurant sphere are a big hit due to their ability to draw in customers. One pizza franchise saw firsthand how effective a kiosk campaign can be when it helped drive a ROI of more than 2,000 percent.

Franchise Focus: Togo's exec pulls back the curtain on loyalty strategy

Cultivating brand loyalty is a key component to running any successful restaurant, but implementing it is easier said than done. Despite the difficulties, one sandwich brand thinks it has the process figured out.

5 great ways paid social ads can equal more restaurant reviews

It's no secret that online reviews can be very beneficial for a restaurant's reputation and business. But many restaurateurs are not aware that they can use paid social promotion to win reviews, making the most of the ad dollars you spend on Facebook, Instagram and Twitter.

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.

NEWS