Operations

Protein without the hype: Juice It Up execs on navigating modern beverage trends

In this episode, Susan Taylor, President & CEO, and Chris Britt, Co-Owner of Juice It Up!, dive into the realities of modern beverage trends.

November 3, 2026

In this episode, Susan Taylor (Sue), president and CEO, and Chris Britt, co-owner of Juice It Up dive into the realities of modern beverage trends. Moving past marketing gimmicks, they explore how functional ingredients, real nutrition, and consumer demand are reshaping the smoothie and juice industry.

Tune in for an insider perspective on delivering quality protein without the hype.