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Marketing News

Shake Shack launching national rollout of redesigned mobile app

December 4, 2018

Shake Shack has rolled out web ordering across the nation following a 10-city pilot that enabled users to place orders and skip the line for pick up, according…

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Smashburger franchise taps mobile marketing to drive customer engagement

November 29, 2018

Smashburger franchise owner, Regrub Inc., is using ShopAdvisor’s mobile marketing system to draw new customers and expand customer engagement and so far it's…

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Chipotle celebrates Veterans Day with BOGO special

November 5, 2018

Chipotle Mexican Grill will offer a special buy-one, get-one deal in honor of veterans on Nov. 11.

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Survey finds customers expect review responses 'all the time'

October 26, 2018

It's a question on all restaurateurs' minds: Should your brand respond to customer reviews? According to the latest survey of 1,000 U.S. consumers this…

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Swig n’ Sweets embarks on big rebranding effort

October 25, 2018

Soda and snack bar chain Swig n' Sweets is rebranding across its 17 locations in Utah and Arizona, with its Lehi location the first to debut its new look.

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Toast adds analytics, mobile pay, loyalty integrations

October 16, 2018

Restaurant management platform, Toast, has added Avero, GoParrot, and Rooam as key integrations in the Toast Partner Ecosystem, which the company said in a…

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Wahoo's Fish Tacos making James Beard House debut

October 3, 2018

It's not common for a fast casual brand to host dinner at the James Beard House in New York, but California's Wahoo's Fish Tacos has earned a seat at the table…

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Thanx launches marketing platform to monitor all communication channels

October 2, 2018

Thanx, a provider of customer engagement and retention tools for restaurants and retailers, has launched Thanx Campaigns, a platform that enables segmented…

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Chipotle piloting customer loyalty program

October 2, 2018

Hoping to drive traffic, Chipotle is getting in on the loyalty action, piloting Chipotle Rewards. The points-based loyalty system is now live in three test…

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Smash Pass back at Smashburger

September 28, 2018

Smashburger is again offering its Smash Pass this holiday season for $100. Available online only, the pass grants customers a free entree every day from Nov.

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CBD oil on the menu at By Chloe

September 28, 2018

New York-based By Chloe is getting in on the cannabis action through a partnership with Toast Holdings, the parent company of luxury cannabis brand Toast.

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Psst: What's the secret code for free tacos?

September 25, 2018

Chronic Tacos, a California-inspired Mexican grill, is celebrating National Taco Day Oct. 4 by giving customers a free taco. The chain will announce the secret…

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Chipotle launches 'For Real' campaign to shine light on real ingredients

September 25, 2018

Chipotle Mexican Grill has launched an integrated marketing campaign — For Real — to emphasize its commitment to preparing real food made with real…

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Starbucks CEO announces corporate layoffs

September 25, 2018

Starbucks CEO told employees via memo last week that corporate layoffs and a variety of other changes were coming soon in an effort to increase slowing sales…

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California Fish Grill makes commitment to sustainability official by joining Monterey Bay Aquarium Seafood Watch

September 21, 2018

In an effort to continue to serve only sustainably caught or raised seafood in all 22 of its locations, California Fish Grill has partnered with Monterey Bay…

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Fazoli's raising $100K for Feed the Children

September 7, 2018

Fazoli's is on a mission to raise $100,000 this month for Feed the Children, a nonprofit with a vision to create a world where no child goes to bed hungry.

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Why pumpkin spice latte LTOs aren't going away

August 30, 2018

Pumpkin spice lattes are now synonymous with fall and a highly anticipated annual tradition for fans and the foodservice operators offering them. Although…

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Balance Grille's mobile app upgrade leads to more traffic

August 29, 2018

After a few attempts, Balance Pan Asian Grille has launched a mobile app that works well for operations and customers. The chain — which posted a 17 percent…

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At Potbelly, there is such a thing as 'free lunch'

August 7, 2018

 Potbelly Sandwich Shop will give thousands of sandwiches, shakes and cookies through Sunday to Potbelly Perks members nationwide, according to a company press…

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Bridg launching platform to make customer data 'more accessible' to restaurants

August 2, 2018

Bridg, a customer identification technology for brick-and-mortar retailers, is launching a platform designed to make guest data more accessible and actionable…

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