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Marketing News & Media

QSRs must know ups 'n downs of apps to adapt

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

Like all technology, restaurant app development grows exponentially. But consumers' demands of those apps grows at least as quickly, with diners always…

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The Halal Guys heat up weekend for rewards members

March 9, 2018

The Halal Guys is firing up this weekend for its rewards members, who will get free servings of the brand’s spicy hummus as part of the last three days of this…

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NRA puts Coca-Cola leader in development, industry relations post

March 8, 2018

The National Restaurant Association has appointed retired Coca-Cola Company executive Roy Jackson as executive vice president of development and industry…

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4 ways to make Gen Z love your brand

When it comes to the 22 and under age group, marketers have their work cut out for them. This group of individuals born after 1996, referred to as Gen Z…

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How targeting only lapsed visitors helped HuHot increase sales

HuHot relied on Paytronix scoring tool to entice only its infrequent visitors with freebies.

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Valentine's Day LTOs include $500 Pizza from Firenza, KFC's chicken scratch-and-sniff cards, sweet treats from Starbucks

by Cherryh Cansler — Publisher, FastCasual.com

Hoping to attract Valentine's Day customers, limited-service brands around the world are offering a variety of sweet deals.

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Starbucks launches Visa card to drive customer loyalty forward

February 2, 2018

Starbucks lovers have yet another way to earn stars at their favorite coffee place as Starbucks and Chase have launched a Starbucks Rewards Visa card that is…

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&Pizza circles Pi Day to 'put a ring on it'

January 31, 2018

That day every year when the pizza industry hijacks a celebration of the mathematics behind the circumference of a circle — i.e., Pi Day — this year brings a…

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&Pizza debuts winning box design

January 30, 2018

&Pizza has debuted a new pizza box design at all 26 locations, after hosting the "Make Your Mark" contest and naming a Virginia self-taught artist, Marlon…

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Government shutdown inspires freebies at Firezna Pizza

January 22, 2018

In an effort to support all the people who aren't getting paid while the government is shut down, the Washington D.C.--area Firenza Pizza locations are giving…

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Halal Guys gives customers 5 LTOs in 10 weeks

January 12, 2018

The Halal Guys is getting the new year going with five LTOs, each a new concoction that will be available for two weeks at locations nationally, a news release…

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Chicken Salad Chick does 10 giveaways on 10th anniversary

January 12, 2018

Chicken Salad Chick is 10 years in the fast casual game this month and is celebrating with an amped-up annual Guest Appreciation Day, a news release said. 

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Small Iowa town begs for HuHot

January 12, 2018

Years ago HuHot Mongolian Grills put a location suggestion link on its website which produced about one request per day.

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Naf Naf launching Naf Perks App

January 9, 2018

Naf Naf is bringing the flavors of the Middle East to guests everywhere on Jan 17 with the launch of its mobile app and rewards program — Naf Perks. To…

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Your Pie makes a 'date' with sweet and salty

January 4, 2018

Your Pie is putting the sweet and salty flavors of dates and bacon front and center. A news release said that now through the end of February, diners may order…

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Pie Five launches cauliflower crust LTO

January 3, 2018

Cauliflower is certainly having its moment and Pie Five is seizing that moment with a new cauliflower crust available until Feb. 11, a news release said. 

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Jimboy's Tacos' New Year's LTO takes new approach to fitness resolutions

January 3, 2018

Jimboy's Tacos is giving that growing anti-New Year's resolution crowd a way to tell friends they're hitting the "gym" without lifting much more than a taco…

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How restaurants can use popularity of online dating, Netflix to increase sales

Ecommerce, social media and ubiquitous mobile devices are driving cultural changes that restaurants should use to their advantage.

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Foodservice industry's Top 7 social media campaigns of 2017

From Wendy's to Coke, check out seven foodservice companies that won the internet this year.

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Eatsa CEO: 'Our long-term goal is to change the fast casual industry'

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Eatsa, both a restaurant and technology provider, faced a difficult choice in deciding the best way to revolutionize the fast casual dining experience. The…

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