Study: 'It's time to develop marketing strategies to hook Gen Z'

November 3, 2017

To reach today's student generation, referred to as Gen Z, foodservice providers need a marketing strategy tailored to that audience. 

Smashburger hoping to drive holiday sales with 'Smash Pass'

October 31, 2017

Smashburger is trying a little something different this holiday season, giving fans the chance to purchase a Holiday Smash Pass for $54. The pass, available…

Millennials: 'Give us big discounts, cut the small talk'

by S.A. Whitehead — Food Editor, Net World Media Group

One of the more eye-opening sessions at this Fast Casual Executive Summit in Nashville this month was a quick, question-filled hour-long chat with a varied…

Buffalo Wild Wings snipes partnership with Call of Duty

October 24, 2017

Buffalo Wild Wings has partnered with video game publisher Activision to promote the launch of its game Call of Duty WWII on Nov 3. From Oct. 24 to Nov. 30…

Former Tender Greens, Taco Bell VP fills CMO role at Blaze

September 29, 2017

Blaze Fast-Fire'd Pizza has hired a former Taco Bell and Tender Greens exec as its CMO. Shivram Vaideeswaran will be responsible for defining the brand voice…

Some fast casuals still pumped for pumpkin, others heating things up: part 2

by Cherryh Cansler — Publisher, FastCasual.com

While some fall LTOs are heavy on pumpkin-flavored everything, others include big, bold and spicy flavors inspired by Asian, Hispanic and African dishes.

Whataburger launches unique Snapchat charity-focused contest

September 12, 2017

Whataburger fans can hit Snapchat for a chance to win 1,000 Taquitos, $1,000 for the charity of their choice as well the opportunity to "take over" the brand's…

Schlotzsky's marks 6-year anniversary of supporting Type 1 diabetes research

September 12, 2017

Schlotzsky's is nearing its $1 million donation mark for juvenile diabetes research and now plans to run a "Give $1, Get $1" promotion to push things over the…

McAlister's, Moe's, Schlotzsky's VP: 'How fast casuals can win in college markets'

he college market demographic is a prime testing ground to perfect what consumers need and want

Newk's to raise $100K toward diagnosis, treatment of ovarian cancer

September 8, 2017

Newk's Eatery is calling on partners and patrons across its 115 restaurants to "Join the Fight" against ovarian cancer. September is Ovarian Cancer Awareness…

How 1 day of free shakes led to a 17% sales bump for Wayback Burgers

September 6, 2017

Giving away shakes on the first day of summer proved a good investment for Wayback Burgers. The 136-unit burger joint reported a 17.22 percent increase in…

Teriyaki Madness challenge to customers: #Don'tBeAChicken

August 30, 2017

Teriyaki Madness is launching a social media campaign to reward customers who conquer their fears. In celebration of National Chicken Month, the chain's…

Business intelligence platform offers restaurants analytics to influence customer behavior in real time

August 23, 2017

Bloom Intelligence offers advanced tracking metrics for the hospitality industry to attract, engage and retain customers through its cloud-based business…

Salata names CMO

August 23, 2017

Salata has named Michelle Bythewood as its chief marketing officer. The 27-year veteran of restaurant marketing will lead brand management and strategy…

Study shows 'anytime eaters' here to stay: Are you ready?

The anytime eater is upon us and many chains have found that feeding "the new normal" requires a shift away from traditional meal packaging, both in portion…

Report: Despite food-safety issues, Chipotle maintains strong emotional bond with customers

August 17, 2017

Despite Chipotle's numerous food-safety issues, the chain has managed to keep a strong emotional bond with its customers, according to MBLM, a Brand Intimacy…

Zaxby's rolling out fan engagement initiatives

August 16, 2017

Hoping to interact with fans during memorable moments in their lives, Zaxby's is launching fan-first initiatives for the remainder of the year. From five…

Wingstop debuts SMS text ordering platform

August 8, 2017

Wingstop fans can now place orders via SMS text, according to a press release.

Dickey's debuts $99 tailgate food pack

August 7, 2017

Dickey's Barbecue Pit is now offering a Tailgate Party Pack to kick off tailgate party season, according to a press release.

Captain D's debuts new meal deal promoted by D-Gulls

August 7, 2017

Captain D's is launching a series of commercials featuring the D-Gulls, Dave & Desmond, according to a press release.