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Marketing News & Media

Chipotle piloting customer loyalty program

October 2, 2018

Hoping to drive traffic, Chipotle is getting in on the loyalty action, piloting Chipotle Rewards. The points-based loyalty system is now live in three test…

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Smash Pass back at Smashburger

September 28, 2018

Smashburger is again offering its Smash Pass this holiday season for $100. Available online only, the pass grants customers a free entree every day from Nov.

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CBD oil on the menu at By Chloe

September 28, 2018

New York-based By Chloe is getting in on the cannabis action through a partnership with Toast Holdings, the parent company of luxury cannabis brand Toast.

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Psst: What's the secret code for free tacos?

September 25, 2018

Chronic Tacos, a California-inspired Mexican grill, is celebrating National Taco Day Oct. 4 by giving customers a free taco. The chain will announce the secret…

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Chipotle launches 'For Real' campaign to shine light on real ingredients

September 25, 2018

Chipotle Mexican Grill has launched an integrated marketing campaign — For Real — to emphasize its commitment to preparing real food made with real…

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Starbucks CEO announces corporate layoffs

September 25, 2018

Starbucks CEO told employees via memo last week that corporate layoffs and a variety of other changes were coming soon in an effort to increase slowing sales…

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California Fish Grill makes commitment to sustainability official by joining Monterey Bay Aquarium Seafood Watch

September 21, 2018

In an effort to continue to serve only sustainably caught or raised seafood in all 22 of its locations, California Fish Grill has partnered with Monterey Bay…

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Fazoli's raising $100K for Feed the Children

September 7, 2018

Fazoli's is on a mission to raise $100,000 this month for Feed the Children, a nonprofit with a vision to create a world where no child goes to bed hungry.

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KFC marketing chief on the 'risky business' of selling chicken

KFC Director of Marketing George Felix talks to Hughes Director of Enterprise Solutions Tim Tang about the risks of "out there" marketing campaigns.

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Why pumpkin spice latte LTOs aren't going away

August 30, 2018

Pumpkin spice lattes are now synonymous with fall and a highly anticipated annual tradition for fans and the foodservice operators offering them. Although…

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Balance Grille's mobile app upgrade leads to more traffic

August 29, 2018

After a few attempts, Balance Pan Asian Grille has launched a mobile app that works well for operations and customers. The chain — which posted a 17 percent…

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Former Food Network exec offering marketing tips at Fast Casual Executive Summit

Susie Fogelson, the driving force behind the Food Network and Cooking Channel brands for 15 years, a judge on "Next Food Network Star," and founder of F&Co, is…

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At Potbelly, there is such a thing as 'free lunch'

August 7, 2018

 Potbelly Sandwich Shop will give thousands of sandwiches, shakes and cookies through Sunday to Potbelly Perks members nationwide, according to a company press…

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Bridg launching platform to make customer data 'more accessible' to restaurants

August 2, 2018

Bridg, a customer identification technology for brick-and-mortar retailers, is launching a platform designed to make guest data more accessible and actionable…

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GrubHub acquires LevelUp

July 25, 2018

GrubHub dropped a bit of a news bomb amidst its Q2 financial results, announcing that it had signed an agreement to acquire Boston-based mobile diner…

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Blaze adds first 'shareable' side

July 3, 2018

Blaze Pizza has introduced its first "shareable" side item in the form of traditional breadsticks with a bit of a twist, called Dough Knots, a news release…

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Chipotle CEO hopes to 'drive profits' by closing underperforming units, implementing 5-point strategy

June 27, 2018

Chipotle Mexican Grill CEO Brian Niccol told investors Wednesday that his growth-driven turnaround strategy includes closing up to 65 underperforming…

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Dickey's makes mobile app available for Android

June 20, 2018

Dickey’s Barbecue Pit -ordering app is now available on Google Play for Android, according to a company press release.It allows customers to place and and…

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Pei Wei launches small plates

June 15, 2018

Pei Wei is debuting a dessert and two small plates that pair with its house-made entrees, according to a company press release. They include:

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Pita Pit revamps loyalty, delivery platform

June 14, 2018

Pita Pit has partnered with LevelUp and Olo to introduce a revamped guest loyalty program, third-party delivery and a redesigned app for order ahead, according…

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