April restaurant sales best in nearly 3 years

May 17, 2018

For the restaurant industry, April did indeed bring showers, but those of increased business, according to the most recent data from TDn2K, showing that…

Marketing ROI 101: Attribution, measurement aren't the same

Sustainable marketing-driven growth relies on finding the mix of tactics that drive more incremental contribution than they cost to execute.

Social media expert: 'Don't waste time on fake influencers'

Wendy Meadley, social media expert, teaches restaurateurs how to vet social influencers and how to inspire them to create content for their brands.

Blaze, Taco Bell, Chick-fil-A, Krispy Kreme win big in Harris Poll

April 27, 2018

Blaze Pizza, Taco Bell, Chick-fil-A and Krispy Kreme took home top honors this year in the 30th annual Harris Poll EquiTrend study of favorite brands.  Here's…

Bareburger hooks up with Unidays to target Gen Z customers

April 24, 2018

In an effort to connect with more Gen Z customers, Bareburger is leveraging technology from Unidays, a student affinity network that provides student…

Pizza Hut pulls out all stops for NFL draft

April 23, 2018

New NFL sponsor, Pizza Hut, is coming on strong in its initial campaign with the Plano-based Pizza Hut enlisting NFL superstar wide receiver JuJu…

Jamba Juice adding digital menu boards

April 19, 2018

As part of Jamba Juice's store redesign and growth strategy, it has selected Sicom to provide digital displays and indoor digital menu boards.

8-month program immerses chefs in Japanese food culture

April 16, 2018

Non-Japanese chefs who want to learn the country's cuisine and sushi preparation are getting a rare chance to do so through an eight-month program through the…

KFC Ad Director on turning Col. Sanders into brand's 'James Bond'

by S.A. Whitehead — Food Editor, Net World Media Group

In 2015, deep in a tunnel beneath the "lions and tigers and bears" of the Louisville Zoo where KFC stored its corporate archives, the chicken chain's ad agency…

Solving the 'ROI problem' of digital marketing

Capturing a customer, gaining an understanding of what drove that customer to you, quantifying revenue and leveraging customer data to segment audiences in…

Fazoli's launches loyalty app for Kentucky guests

March 15, 2018

Fazoli's has launched its first app-based loyalty program with mobile ordering capabilities for all Morehead and Maysville, Kentucky guests, according to a…

Girl & the Goat owner creates LTO for Dog Haus

March 13, 2018

Stephanie Izard, executive chef and owner of the Chicago eatery Girl & the Goat is the latest chef to join Dog Haus' year-long chef series in partnership…

LevelUp teams with FullContact to improve customer segmentation

March 13, 2018

LevelUp has partnered with FullContact, an identity resolution provider, to power precision marketing programs by providing foodservice operators with a…

El Pollo Loco adds new logo, old favorites

March 13, 2018

El Pollo Loco has a new logo but is also reaching into the past to bring back a longtime menu favorite — tostadas.The company said the logo change marks "the…

QSRs must know ups 'n downs of apps to adapt

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

Like all technology, restaurant app development grows exponentially. But consumers' demands of those apps grows at least as quickly, with diners always…

The Halal Guys heat up weekend for rewards members

March 9, 2018

The Halal Guys is firing up this weekend for its rewards members, who will get free servings of the brand’s spicy hummus as part of the last three days of this…

NRA puts Coca-Cola leader in development, industry relations post

March 8, 2018

The National Restaurant Association has appointed retired Coca-Cola Company executive Roy Jackson as executive vice president of development and industry…

4 ways to make Gen Z love your brand

When it comes to the 22 and under age group, marketers have their work cut out for them. This group of individuals born after 1996, referred to as Gen Z…

How targeting only lapsed visitors helped HuHot increase sales

HuHot relied on Paytronix scoring tool to entice only its infrequent visitors with freebies.

Valentine's Day LTOs include $500 Pizza from Firenza, KFC's chicken scratch-and-sniff cards, sweet treats from Starbucks

by Cherryh Cansler — Publisher, FastCasual.com

Hoping to attract Valentine's Day customers, limited-service brands around the world are offering a variety of sweet deals.