'Tis the season for increased restaurants sales — if you can control food, labor costs

by Cherryh Cansler — Publisher, FastCasual.com

Although it may sound a bit Scrooge-like, 'tis the season for increased restaurants sales, but mismanaging increased food and labor costs can leave companies…

How Mooyah, Which Wich use freebies to drive traffic, attract customers, grow sales

by Cherryh Cansler — Publisher, FastCasual.com

Offering limited-time freebies will nearly always increase traffic in the short term, but restaurant brands failing to transform those extra bodies into higher…

Newk's Eatery raises nearly $1M in fight against ovarian cancer

December 5, 2018

In its fifth year fighting for women battling ovarian cancer, Newk's Cares — an ovarian cancer awareness movement spearheaded by Newk's Eatery —  raised over…

Shake Shack launching national rollout of redesigned mobile app

December 4, 2018

Shake Shack has rolled out web ordering across the nation following a 10-city pilot that enabled users to place orders and skip the line for pick up, according…

How To Turn Your Digital Signage Into A Real Estate Marketing Tool

by Egor Belenkov — CEO, Kitcast

Digital signage is a relatively new tool in real estate business. Learning how to utilize it may come in handy for those who want to step up their marketing…

Smashburger franchise taps mobile marketing to drive customer engagement

November 29, 2018

Smashburger franchise owner, Regrub Inc., is using ShopAdvisor’s mobile marketing system to draw new customers and expand customer engagement and so far it's…

ShopAdvisor’s Mobile Marketing Solution Draws Diners to Regrub’s Smashburger Franchises

One Smashburger franchise owner, Regrub, Inc., has turned to ShopAdvisor to drive more brand awareness, customer engagement and sales with four restaurant…

Designing marketing campaigns to promote growth, sustainability

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Marketing leaders from F&Co., Taziki's Mediterranean Cafe and Cici's Pizza shared insight on winning marketing campaign strategy during the recent Fast Casual…

Back to School: Retail, Restaurants, and More

Let’s take a look at how retailers and restaurants can maximize their marketing efforts in order to capitalize on all of the customers out and about looking to…

Q&A with President of Regrub, and Smashburger Franchisee, Tom Jones

hopAdvisor recently spoke with Founder and President of Regrub, Tom Jones, who is the Smashburger franchise owner working with ShopAdvisor on a new campaign.

Chipotle celebrates Veterans Day with BOGO special

November 5, 2018

Chipotle Mexican Grill will offer a special buy-one, get-one deal in honor of veterans on Nov. 11.

7 social media platforms you must master to increase traffic

by Richard Traylor — Writer, WebstaurantStore

An SEO content specialist for the foodservice industry offers a primer on using social media, a must-have in today's foodservice business.

A Simple Сhecklist for a Successful Digital Signage Network

by Egor Belenkov — CEO, Kitcast

Building an effective digital signage network is about more than connecting your screens to a device and playing your ad 24/7. If you don’t articulate your…

Survey finds customers expect review responses 'all the time'

October 26, 2018

It's a question on all restaurateurs' minds: Should your brand respond to customer reviews? According to the latest survey of 1,000 U.S. consumers this…

Swig n’ Sweets embarks on big rebranding effort

October 25, 2018

Soda and snack bar chain Swig n' Sweets is rebranding across its 17 locations in Utah and Arizona, with its Lehi location the first to debut its new look.

Cowboy Chicken, Modern Market and the omnichannel digital experience

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Sean Kennedy, president of Cowboy Chicken, and Modern Market Technology Director Brian Anderson shared insight and tips on crafting a digital experience…

Toast adds analytics, mobile pay, loyalty integrations

October 16, 2018

Restaurant management platform, Toast, has added Avero, GoParrot, and Rooam as key integrations in the Toast Partner Ecosystem, which the company said in a…

3 easy ways to improve fast casual marketing campaigns

Hassy Braggs, marketing director of Your Pie, shares three guidelines that he uses as the driving force across any campaign.

Wahoo's Fish Tacos making James Beard House debut

October 3, 2018

It's not common for a fast casual brand to host dinner at the James Beard House in New York, but California's Wahoo's Fish Tacos has earned a seat at the table…

Thanx launches marketing platform to monitor all communication channels

October 2, 2018

Thanx, a provider of customer engagement and retention tools for restaurants and retailers, has launched Thanx Campaigns, a platform that enables segmented…