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Marketing News & Media

Which Wich shows support for veterans

June 14, 2018

Which Wich Superior Sandwiches is using its annual Flag Your Bag campaign until July 4 to show its support for active and retired men and women of the armed…

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Webinar: How to give your brand an online makeover

A free, hour-long webinar focuses on the intricacies and benefits of giving your brand's online presence a "makeover."

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Kahala Brands wins Paytronix 'Loyaltees Award'

June 7, 2018

Kahala Brands has won the 2018 Patronix Loyaltees Award for Marketing Innovation, according to a company press release. The brand released a Paytronix survey…

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Vegas Capriotti's changes logo for Stanley Cup final

May 29, 2018

Vegas-based sandwich shop Capriotti's has changed its name to Knightriotti's and altered its logo with no capital letters to support the Vegas Golden Knights…

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How Do Millennials Want to Engage with Loyalty Programs?

We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal of…

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Location, location, location: What makes a good one?

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Finding the best location for a restaurant is a matter of knowing about the site's people, accessibility, visibility and energy, according to Subway…

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April restaurant sales best in nearly 3 years

May 17, 2018

For the restaurant industry, April did indeed bring showers, but those of increased business, according to the most recent data from TDn2K, showing that…

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Marketing ROI 101: Attribution, measurement aren't the same

Sustainable marketing-driven growth relies on finding the mix of tactics that drive more incremental contribution than they cost to execute.

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Social media expert: 'Don't waste time on fake influencers'

Wendy Meadley, social media expert, teaches restaurateurs how to vet social influencers and how to inspire them to create content for their brands.

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Blaze, Taco Bell, Chick-fil-A, Krispy Kreme win big in Harris Poll

April 27, 2018

Blaze Pizza, Taco Bell, Chick-fil-A and Krispy Kreme took home top honors this year in the 30th annual Harris Poll EquiTrend study of favorite brands.  Here's…

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Bareburger hooks up with Unidays to target Gen Z customers

April 24, 2018

In an effort to connect with more Gen Z customers, Bareburger is leveraging technology from Unidays, a student affinity network that provides student…

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Pizza Hut pulls out all stops for NFL draft

April 23, 2018

New NFL sponsor, Pizza Hut, is coming on strong in its initial campaign with the Plano-based Pizza Hut enlisting NFL superstar wide receiver JuJu…

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Jamba Juice adding digital menu boards

April 19, 2018

As part of Jamba Juice's store redesign and growth strategy, it has selected Sicom to provide digital displays and indoor digital menu boards.

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8-month program immerses chefs in Japanese food culture

April 16, 2018

Non-Japanese chefs who want to learn the country's cuisine and sushi preparation are getting a rare chance to do so through an eight-month program through the…

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KFC Ad Director on turning Col. Sanders into brand's 'James Bond'

by S.A. Whitehead — Food Editor, Net World Media Group

In 2015, deep in a tunnel beneath the "lions and tigers and bears" of the Louisville Zoo where KFC stored its corporate archives, the chicken chain's ad agency…

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Solving the 'ROI problem' of digital marketing

Capturing a customer, gaining an understanding of what drove that customer to you, quantifying revenue and leveraging customer data to segment audiences in…

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Fazoli's launches loyalty app for Kentucky guests

March 15, 2018

Fazoli's has launched its first app-based loyalty program with mobile ordering capabilities for all Morehead and Maysville, Kentucky guests, according to a…

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Girl & the Goat owner creates LTO for Dog Haus

March 13, 2018

Stephanie Izard, executive chef and owner of the Chicago eatery Girl & the Goat is the latest chef to join Dog Haus' year-long chef series in partnership…

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LevelUp teams with FullContact to improve customer segmentation

March 13, 2018

LevelUp has partnered with FullContact, an identity resolution provider, to power precision marketing programs by providing foodservice operators with a…

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El Pollo Loco adds new logo, old favorites

March 13, 2018

El Pollo Loco has a new logo but is also reaching into the past to bring back a longtime menu favorite — tostadas.The company said the logo change marks "the…

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