Which Wich shows support for veterans

Which Wich Superior Sandwiches is using its annual Flag Your Bag campaign until July 4 to show its support for active and retired men and women of the armed forces, according to a company press release. 

Customers may write their own heartfelt messages to members of the military with red and blue Sharpies on the brand's signature brown bags and hang them on each Which Wich location's Community Wall.

 The bags will then be collected and sent with non-perishable donations to active soldiers and veterans.

"This is a time of year when we reflect on the liberties and freedoms that we all enjoy and want to say thank you for the dedication and sacrifice of our armed services," CEO Jeff Sinelli, said in the release. "They give so much to us and we are proud to give back to them with our Flag Your Bag campaign for a tenth year."


Topics: Marketing / Branding / Promotion


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