Blaze Pizza, Bojangles execs discuss switching from a transactional mindset to a customer mindset

by Mandy Wolf Detwiler — Editor, Connect Media

Restaurants are ditching the transactional mindset to focus on customers. A panel of brand executives explained how their companies are putting the customer…

Blaze Pizza CEO: We’re facing industry challenges head on

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

There are more than a few big challenges facing pizza brands, but Blaze Pizza, given its strength and willingness to succeed, is facing the hurdles head on.

4 ways loyalty can drive nontraditional growth strategies

by Brittany Maroney — Sr Product Marketing Manager, Punchh

Major brands are looking at nontraditional formats like airports, grocery and campuses, requiring marketers to re-evaluate their existing campaign strategy.

Sweetfin partners with YouTube star

October 15, 2021

In celebration of the third and final season of her YouTube Originals' comedy series "Liza on Demand," actor and producer Liza Koshy has partnered with…

How to fix restaurant marketing post pandemic

October 12, 2021

Driving incremental revenue has become harder than ever for restaurant brands. Traditional mass marketing techniques are missing a lot of customers, and for…

Qdoba launches national flavor contest

October 8, 2021

As part of its commitment to make the world a more flavorful place, Qdoba has launched the Flavor Your Future contest, which asks fans to share their passion…

Is restaurant marketing broken? Find out what is working, and the techniques needed to drive growth

Traditional marketing doesn’t work like it used to. It’s getting harder and harder for restaurant brands to drive incremental revenue. Relying on traditional…

Presented by FastCasual.com

FAT Brands execs to discuss brand growth at 1-day virtual seminar

FAT Brands CEO Andy Wiederhorn and CMO Thayer Wiederhorn, who have acquired several brands over the past few years, will discuss the strategies behind the…

Loyalty programs boosting visits, customer spend

October 5, 2021

Loyalty programs can consistently boost site visits and spend by 18% to 30% per member, according to the Paytronix Loyalty Report released from Paytronix…

Viva Chicken rebrands with revamped logo

October 4, 2021

Viva Chicken, a fast-casual Peruvian rotisserie restaurant, is refreshing its brand identity with a new logo and packaging, according to a company press…

Delivery wars heat up as services turn to OOH advertising

by Kevin Damask — Editor, Digital Signage Today

The delivery service wars — battles between DoorDash, UberEats and Grubhub — have been raging for several years as each brand jockeys for position as the…

TikToker influence growing in restaurant industry

October 1, 2021

TikTok'ers like restaurants and will patronize ones they see on videos.

Consumers still hungry for deals, coupons

October 1, 2021

More than half, 60%, of shoppers are looking for more coupons, discounts and deals to offset higher prices across shopping categories such as apparel…

Get to Know Your New Marketing Partner!

Marketing your business can feel overwhelming when you’re faced with reduced budgets and staffing, ever changing pandemic pivots and an overly competitive…

Any Size, Any Shape, Anywhere

When it comes to multi-unit franchise marketing, there’s no such thing as a one-size-fits-all approach. UMI knows that not all franchise locations are cast…

Building Relationships in Local Communities

Lately we’ve been thinking about the intricate web of connections that unites our communities and cities. Helping your franchisees know their trade area means…

To Hug or Not to Hug, that Is the Question

Planning to host an event this summer? You’ve probably already been thinking about ways to ease the transition from online to in-person events.

Torchy's offering Black Pumas Taco at Austin City Limits Music Festival

September 30, 2021

Torchy's Tacos, the Austin-based taco brand offering its Damn Good Tacos and Green Chile Queso, is teaming up with the four-time Grammy-nominated Black Pumas…

The Power of Print

At UMI, we understand how essential print is to your business and how crucial meeting deadlines while staying in sync with the newest innovation is.

Heat Up Summer Marketing With UMI

The weather is getting warmer, the sun is out, and new marketing trends are HOT!