Get to Know Your New Marketing Partner!

Marketing your business can feel overwhelming when you’re faced with reduced budgets and staffing, ever changing pandemic pivots and an overly competitive…

Any Size, Any Shape, Anywhere

When it comes to multi-unit franchise marketing, there’s no such thing as a one-size-fits-all approach. UMI knows that not all franchise locations are cast…

Building Relationships in Local Communities

Lately we’ve been thinking about the intricate web of connections that unites our communities and cities. Helping your franchisees know their trade area means…

To Hug or Not to Hug, that Is the Question

Planning to host an event this summer? You’ve probably already been thinking about ways to ease the transition from online to in-person events.

Torchy's offering Black Pumas Taco at Austin City Limits Music Festival

September 30, 2021

Torchy's Tacos, the Austin-based taco brand offering its Damn Good Tacos and Green Chile Queso, is teaming up with the four-time Grammy-nominated Black Pumas…

The Power of Print

At UMI, we understand how essential print is to your business and how crucial meeting deadlines while staying in sync with the newest innovation is.

Heat Up Summer Marketing With UMI

The weather is getting warmer, the sun is out, and new marketing trends are HOT!

Caribou launches subscription coffee plan

September 29, 2021

Caribou Coffee couldn't let Panera Bread keep all the hype surrounding subscription coffee programs. The Minnesota-based chain has officially launched its…

Coffee deals abound on National Coffee Day

September 29, 2021

Consumers nationwide can get free coffee today, National Coffee Day, as coffee brands, coffee shops, convenience stores and restaurants are offering coffee…

Zuppler Announces General Availability of AI-Powered Marketing Services on the Menu Anywhere Platform

New service provides machine learning algorithms to automatically upsell products; data shows a 13.3% increase in average transaction for restaurants that use…

5 Ways to Maximize Your Marketing Spend

Marketing is too important to be an afterthought. The money a brand spends on those efforts should be one of the best investments they make.

Sweetgreen, YouTube star Valkyrae inspiring healthy eaters

September 23, 2021

Sweetgreen, a seasonal restaurant concept, and YouTube star Valkyrae are teaming up again with a plan to inspire healthy eaters, according to a company press…

Can restaurant marketing be fixed?

September 23, 2021

Traditional marketing doesn't work like it used to.

California Tortilla launches partnership with CORE

September 22, 2021

California Tortilla, a fast casual Mexican chain known to fans as CalTort, has launched a fundraising initiative in support of Children of Restaurant…

Wayback Burgers launches Cheeseburger Hall of Fame

September 16, 2021

Wayback Burgers has created a Cheeseburger Hall of Fame and is offering a buy one, get one free classic burger promotion in honor of National Cheeseburger Day…

How Teriyaki Madness, Piada marketing execs leverage tech to increase sales

September 16, 2021

The restaurant industry has been thrust into an omnichannel reality that's upended not only the dining experience, but also the tactics marketers use to drive…

Tying it all together: how restaurant marketing leaders measure and quantify impact in an increasingly omnichannel world

The restaurant industry has been thrust into a new omnichannel reality that’s upended not only the dining experience, but the tactics marketers use to drive…

Presented by FastCasual.com

Can 'Chipotle Creator Class' redefine the creator economy?

September 9, 2021

Chipotle Mexican Grill has launched its Creator Class, a program that taps some of its most influential fans to take a creator-first approach to promoting…

Digital marketing proves key as QSRs 're-get' to know customers

Creative brand marketing, especially digital advertisements, will be among the most important promotional tools QSRs can leverage as consumers return to their…

Captain D's opening 3rd Mississippi unit

September 3, 2021

Captain D's is opening its third Mississippi store Tuesday in Starkville at 812 Highway 12 West.