Pressed Juicery rebrands, expands products, boosts rewards

July 15, 2021

Pressed Juicery is now known as Pressed as the fast casual brand has done a complete rebranding that also includes an expanded menu, updated in-store…

Noodles & Company named as top achiever in local brand visibility

July 13, 2021

Local search marketing company, Chatmeter, released its latest report on the top 10 restaurant brands by online reputation and local brand visibility. The…

It's soup 'n' swim time at Panera

July 9, 2021

Citing its own study finding that over 70% of people said that hot weather does not stop them from eating soup, Panera Bread is hoping to make summer and soup…

Chipotle hiring via TikTok

July 8, 2021

Chipotle Mexican Grill is using TikTok as its latest recruitment tool thanks to this week's launch of TikTok Resumes, a pilot program allowing job seekers to…

Chipotle hiding $1M of free burritos in NBA Finals ads

July 7, 2021

Chipotle Mexican Grill is raising the stakes on the 2021 NBA Finals by hiding up to $1 million dollars of free burritos in its TV ads.

Chipotle: Get vaxxed, earn freebies

June 30, 2021

In support of the National Month of Action for Vaccinations, Chipotle Mexican Grill is offering buy-one-get-one-free entrees to customers dining in stores…

Givex Branding

Givex provides operational intelligence across a wide of variety of industries such as restaurants, hospitality and retail. We develop fully integrated…

T-Pain is hype man for Moe's LTO

June 28, 2021

Grammy-winning artist T-Pain is serving as hype man in a series of videos promoting Moe's Southwest Grill's limited-time offer — Frank's RedHot Buffalo Queso…

Gimbal’s Matthew Russo explains how location-based marketing can improve services and revenue

Diners come to expect experiences that are catered to them. How can restaurants understand a diner’s context, preferences, and real-world movement to better…

Barberitos putting customers in the mood

June 23, 2021

Barberitos, which has over 50 locations, has rolled out several initiatives to thank guests for their business, including the "Burrito Love" campaign. Meant to…

Solving the labor crisis: How to tap into the potential of your current workforce and be an employer of choice

With vaccination rates increasing, restaurants are starting to return to a semblance of normal operations. But as The Great Return continues, a new challenge…

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Chipotle revs up rewards with Tesla

June 22, 2021

Chipotle Mexican Grill is partnering with auto manufacturer Tesla and celebrating the launch of Rewards Exchange, the biggest update to its program since its…

Getting personal: 2 experts' tips on making restaurant marketing miracles

In restaurant marketing, brands have to get personal with their customers to score. Today's podcast focuses on two personalization experts' tips on making the…

SpotOn teams with Google for easier online order option

June 18, 2021

SpotOn, which offers fully-integrated restaurant management systems, is integrating with Order with Google to deliver an even easier online ordering option for…

Chipotle featuring celebrity athletes' favorite orders

June 14, 2021

Chipotle Mexican Grill is celebrating American athletes via new episodes of "Unwrapped," a video series featuring Chipotle's athlete super-fans and what it…

Domino’s director of digital retail innovation headlining #ElevateICX virtual event

by David Drain

Executives from Domino's, Behr Paint, Under Armour, Verizon and White Castle will speak at the Interactive Customer Experience (ICX) Association's one-day…

Fatburger honoring African American music via NFTs, donation to Grammy Museum

June 1, 2021

Fatburger and Los Angels-based record label, Death Row Records, are donating funds to the Grammy Museum in honor of the hip-hop label's 30th anniversary and…

Women in Marketing: A Fireside Chat with &Pizza & Gimbal

In this fireside chat, Gimbal's VP of Marketing, Liz Weinsten and &Pizza's Head of Marketing, Charae Carter Jenkins discuss everything from the meaning behind…

Sweetgreen shows off new look

Sweetgreen, a 120-unit brand known for serving healthy food, has launched a brand identity in hopes of reimagining fast food and teaching future generations…

Shake Shake featuring Pride shake

May 26, 2021

Shake Shack is showing support for its LGBTQ+ employees and guests by teaming up again with long-time partner The Trevor Project — the world's largest suicide…