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Marketing Blogs

Three ways restaurants can be smarter with local schools

by Ed Zimmerman — President, pizza.com

Online ordering is the perfect way to remind students, parents and school administrators that you care about their needs by offering them a quick and…

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What are Any’tizers, Tanglers, Frisnacks or Wrappetizers?

by Darrel Suderman — President, Food Technical Consulting

Restaurants can sell snacks at premium profit margins and can be more exciting for guests than the traditional core menu.

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How one restaurant concept leverages Yelp reviews for sales growth

by Nate Riggs — CEO / Owner, NR Media Group

Every star on a Yelp review leads to a 5 to 9-percent increase in revenue and First Watch uses the site as part of its business model.

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Mobile CRM is a game changer that puts every restaurant on an even playing field

by Jitendra Gupta — Mobile CRM Director, Punchh

Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.

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Reward and loyalty programs for your catering customers

by Erle Dardick — CEO, Monkeymedia

Provide your customers with the option to select which program they prefer.

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Millennials want more than brand familiarity

by Ed Zimmerman — President, pizza.com

Younger consumers are willing to pay extra for products from companies with positive social, environmental impacts.

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Mobile apps are restaurant marketing’s future, not mobile websites

by Jitendra Gupta — Mobile CRM Director, Punchh

Apps must provide significant value and engagement to users, not just routes to ads or videos or other low-value ends.

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The top five Social Restaurant Podcasts

by Nate Riggs — CEO / Owner, NR Media Group

From using Google Glass for training, to cultivating a company culture without an office, Riggs looks at his favorite topics.

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Keeping your restaurant guests 'hoppy'

by Nate Riggs — CEO / Owner, NR Media Group

Learn from an insider what the craft beer business can do for your restaurant brand.

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3 reasons why the Starbucks app would fail at your restaurant

by Noah Glass — CEO, Olo

Without mobile ordering, customers only seem to care about mobile payment if you give them free coffee.

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Podcast: Don Fox on building brands

by Nate Riggs — CEO / Owner, NR Media Group

 In episode #021 of the Social Restaurant Podcast, I talk with Don Fox, Chief Executive Officer of Firehouse Subs, a 19-year-old concept with over 70…

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Fast Casual Social Media Top 10 [infographic]

by Cherryh Cansler — Publisher, FastCasual.com

A look at how the largest fast casual restaurants in the U.S. stack up on social media.

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Starbucks succeeds (again) by selling 'exclusivity'

by Cherryh Cansler — Publisher, FastCasual.com

For the second year in a row, Starbucks created and sold gold metal giftcards pre-loaded with $400. The price tag, however, was $450, because each "collector's…

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Dunkin vs Starbucks hinges on loyalty, rewards

by Jitendra Gupta — Mobile CRM Director, Punchh

Being a leader is great, but being a fast follower can be equally as good.

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Sharing the 'why' and 'how' behind the Top 100

by Cherryh Cansler — Publisher, FastCasual.com

I was honored to announce the winners of the Fast Casual Top 100 Movers & Shakers this week at our awards gala in Chicago, where most of the winning brands…

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A great idea is not enough

by Barry Klein — Marketing Directo, Go Roma

Consumers respond more favorably to professionally created and produced communications.

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My name is Bo: Why Arby's will come back

by Erle Dardick — CEO, Monkeymedia

I saw this ad today and just had to write this post. I love it for it's simplicity, elegance and boldness. Watch this....

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What is the role of 'thought leadership' in new product innovation?

by Darrel Suderman — President, Food Technical Consulting

The old paradigm of type-A R&D; business managers that run large R&D; departments is out, and the new model of servant leaders with innovative thought…

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Nielsen research, restaurant CEOs say ‘Mobile is it’

by Jitendra Gupta — Mobile CRM Director, Punchh

Sports and politics are dissected endlessly in the media, but it's my hunch that Americans spend significantly more time talking about food. Big games happen…

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Just like dominos this menu item shall fall

by Betsy Craig — pres, menutrinfo.com

Gluten free can be one of the best places for restaurants to shine, or just the opposite.

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