Marketing Blogs

How one restaurant concept leverages Yelp reviews for sales growth

by Nate Riggs — CEO / Owner, NR Media Group

Every star on a Yelp review leads to a 5 to 9-percent increase in revenue and First Watch uses the site as part of its business model.

read now

Mobile CRM is a game changer that puts every restaurant on an even playing field

by Jitendra Gupta — Mobile CRM Director, Punchh

Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.

read now

Reward and loyalty programs for your catering customers

by Erle Dardick — CEO, Monkeymedia

Provide your customers with the option to select which program they prefer.

read now

Millennials want more than brand familiarity

by Ed Zimmerman — President, pizza.com

Younger consumers are willing to pay extra for products from companies with positive social, environmental impacts.

read now

Mobile apps are restaurant marketing’s future, not mobile websites

by Jitendra Gupta — Mobile CRM Director, Punchh

Apps must provide significant value and engagement to users, not just routes to ads or videos or other low-value ends.

read now

The top five Social Restaurant Podcasts

by Nate Riggs — CEO / Owner, NR Media Group

From using Google Glass for training, to cultivating a company culture without an office, Riggs looks at his favorite topics.

read now

Keeping your restaurant guests 'hoppy'

by Nate Riggs — CEO / Owner, NR Media Group

Learn from an insider what the craft beer business can do for your restaurant brand.

read now

3 reasons why the Starbucks app would fail at your restaurant

by Noah Glass — CEO, Olo

Without mobile ordering, customers only seem to care about mobile payment if you give them free coffee.

read now

Podcast: Don Fox on building brands

by Nate Riggs — CEO / Owner, NR Media Group

In episode #021 of the Social Restaurant Podcast, I talk with Don Fox, Chief Executive Officer of Firehouse Subs, a 19-year-old concept with over 70…

read now

Fast Casual Social Media Top 10 [infographic]

by Cherryh Cansler — Editor, FastCasual.com

A look at how the largest fast casual restaurants in the U.S. stack up on social media.

read now

Starbucks succeeds (again) by selling 'exclusivity'

by Cherryh Cansler — Editor, FastCasual.com

For the second year in a row, Starbucks created and sold gold metal giftcards pre-loaded with $400. The price tag, however, was $450, because each "collector's…

read now

Dunkin vs Starbucks hinges on loyalty, rewards

by Jitendra Gupta — Mobile CRM Director, Punchh

Being a leader is great, but being a fast follower can be equally as good.

read now

Sharing the 'why' and 'how' behind the Top 100

by Cherryh Cansler — Editor, FastCasual.com

I was honored to announce the winners of the Fast Casual Top 100 Movers & Shakers this week at our awards gala in Chicago, where most of the winning brands…

read now

A great idea is not enough

by Barry Klein — Marketing Directo, Go Roma

Consumers respond more favorably to professionally created and produced communications.

read now

My name is Bo: Why Arby's will come back

by Erle Dardick — CEO, Monkeymedia

I saw this ad today and just had to write this post. I love it for it's simplicity, elegance and boldness. Watch this....

read now

What is the role of 'thought leadership' in new product innovation?

by Darrel Suderman — President, Food Technical Consulting

The old paradigm of type-A R&D; business managers that run large R&D; departments is out, and the new model of servant leaders with innovative thought…

read now

Nielsen research, restaurant CEOs say Mobile is it

by Jitendra Gupta — Mobile CRM Director, Punchh

Sports and politics are dissected endlessly in the media, but it's my hunch that Americans spend significantly more time talking about food. Big games happen…

read now