Marketing Blogs
The service sucked, but that new logo looks great
by Nate DaPore — President and CEO, PeopleMatter
A great marketing campaign is only part of the equation for a successful business.
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Disharmonic harmony in trends 2012
by Suzy Badaracco — President, Culinary Tides Inc
Patterns shift based on their own trajectory regardless of corporate strategy planning.
read nowWorry maps
by Suzy Badaracco — President, Culinary Tides Inc
Eighty percent mistakenly believe the gluten-free diet is either "more healthful" or a weight loss solution, instead of a medically-indicated diet for the auto…
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If it's Monday, this must be meatless
by Betsy Craig — pres, menutrinfo.com
While diners can see some personal benefits like weight loss from a Meatless Monday regime, restaurants can see some real bottom-line benefits.
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Social media: A necessary evil?
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
Market Force just completed a consumer study of social media usage. Not surprisingly, every year we've looked at usage we've seen the numbers going up. About…
read nowIs your restaurant on a desire path?
by Nate DaPore — President and CEO, PeopleMatter
Put your product on paths that grow more and more comfortable as consumers use them.
read nowCourting new trials
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
Let’s talk for a minute about new trial. No, not the court kind, but the kind that every restaurant wants … new consumers trying out your restaurant for the…
read nowThe Apps of Foodservice
by Nate DaPore — President and CEO, PeopleMatter
Now is the time for restaurants to take control of their mobile presence -- develop apps, mobilize websites, give flexibility to online menus, add special…
read now3 trends hitting foodservice
by Nate DaPore — President and CEO, PeopleMatter
The next big thing to hit foodservice is gamification, especially in marketing.
read now2012 will be the year of more information
by Betsy Craig — pres, menutrinfo.com
Miniature portions, specialty beverages are among the trends to watch.
read nowThanksgiving and giving thanks
by Betsy Craig — pres, menutrinfo.com
An often overlooked trend in the restaurant industry is giving back.
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Millennials' brand preferences shift due to household structures
by Melissa Abbott — Director, Culinary Insights, The Hartman Group, Inc
While use of technology and social media among Millennials is legendary (they've never known a time that wasn't digital), new Hartman Group research finds…
read nowThe Net Promotor Motor
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
Restaurant owners and executives are constantly looking for the biggest bang for their buck when it comes to spreading the word about their restaurant. Getting…
read nowHow Domino's, Shake Shake used 'quality' to galvanize brands
by Melissa Abbott — Director, Culinary Insights, The Hartman Group, Inc
We know the place, or know of such a place. The quaint restaurant, locally owned by a couple; she's the chef, he runs the front. Menus are handwritten and…
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The State of social media
by Don Fox — CEO, Firehouse of America
I recently attended the inaugural Foodservice Social Media Universe conference in San Francisco. In light of the fact that I am used to seeing social media…
read nowWill Groupon be the next Pets.com?
by Nate DaPore — President and CEO, PeopleMatter
Groupon continues to be front and center in the foodservice industry. A day doesn't go by where I don't hear the name Groupon from an operator, see an RSS feed…
read nowAre you delighting your customers?
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
The growth in our industry is just mind-boggling when you think about it. According to the NRF, you and I now spend 49 cents of every food dollar on dining…
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Mobile website or app: Which is better for your business?
by Nash Sherchan — VP Marketing, iMediAd Hospitality
The one thing I always get asked about going mobile is whether a restaurant should build a mobile site or mobile app.
read nowWhen is a brand good enough?
by Don Fox — CEO, Firehouse of America
By now, most people in the industry have probably digested the results of Consumer Reports magazine's rating of 53 "fast-food chains." I was extremely proud…
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Wall Street Investors Demand ROI - Return on Innovation
by Darrel Suderman — President, Food Technical Consulting
Return on Innovation (ROI), and not Return on Investment is the new demand (and expectation) of Wall Street Investors.
read nowFeatured Vendor
Our API-first platform empowers brands to own their digital ecosystem and scale profitably from end-to-end. By providing a flexible foundation for first-party digital experiences and seamless operational flow, we ensure every order, from web, mobile, or third-party, is fulfilled reliably.
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