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Marketing Blogs

Duncan Hines Amazing Glazes -- old technology in new packaging

by Darrel Suderman — President, Food Technical Consulting

What makes Duncan Hines' new Amazing Glazes so "amazing?" Does it represent new technology? Or do the glazes represent a new application of an old technology?

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Don't try this at home

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

Last week I had the pleasure of hosting Jerry Calabrese for a Fast Casual webinar. For those that missed it, Jerry recently retired from McDonald’s where he…

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Kosher, Halal, Organic, and Gluten Free Stand Trial – Part I

by Suzy Badaracco — President, Culinary Tides Inc

"How about a Dutch baby for breakfast?" I said as I selected apples from the fruit basket. Enzo chimed in first, "No, I don't like Dutch babies". Switching…

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Kosher, Halal, Organic, and Gluten Free Stand Trial – Part II

by Suzy Badaracco — President, Culinary Tides Inc

*If you want to know what is going on, read Part I first.

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The Power of a Last Impression

by Don Fox — CEO, Firehouse of America

Do you like to sit behind a one way mirror and listen to your customers talk passionately about the food that they eat and the brands that they favor...or…

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When Experience Really Matters

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

Who has seen the latest reports on the fastest growing restaurant chains in North America? I was struck when I read the following article summarizing the…

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Where have all the super fruits gone?

by Suzy Badaracco — President, Culinary Tides Inc

There are countless TV shows investigating what happened to former child stars and …Where Are They Now! They go something like this;

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Street food: Urban foraging

by Suzy Badaracco — President, Culinary Tides Inc

“Lilly, get over here – she just got that blue box from the garage, where are you?” Teddy yelled – she was always a bit bossy toward Lilly. And it wasn’t as if…

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Trendy cake pops find their way into Starbucks

by Darrel Suderman — President, Food Technical Consulting

What is the latest food innovation at Starbucks?

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The brand you live is the only one they'll love

by Lori Walderich — CMO, Top That! Pizza

If you think big and creatively, you should find plenty of brand-building opportunities.

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Whole grains at play in the realm of health and wellness

by Suzy Badaracco — President, Culinary Tides Inc

Trends are often born with dual personalities. It is not that they are two sides of the same coin – they don't typically oppose each other like Jekyll and…

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Native American diet as an orphan

by Suzy Badaracco — President, Culinary Tides Inc

Bacteria adjust to their surroundings, as do viruses, with sometimes shocking ease. Bacteria amend their diet to survive. For mammals, the ability to adjust to…

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Lower Calories for Bigger Profits

by Betsy Craig — pres, menutrinfo.com

Lower Calories for Bigger Profits: Healthy Menu Promotion Examples from 4 Industry Leaders

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Heeeers 2011!

by Suzy Badaracco — President, Culinary Tides Inc

The media has been focused on recapping the previous year as they do each December. I have never been clear if this is to point out the cleverness and accuracy…

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Local: The ins, the outs and the details

by Betsy Craig — pres, menutrinfo.com

We hear the term local tossed around pretty loosely nowadays. While it's popping up on just about everything with a price tag (local business, locally owned…

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Where do we go in 2011?

by Don Fox — CEO, Firehouse of America

This week, all across America, there are countless restaurant executives taking stock of how they and their companies performed in 2010. Even the casual…

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What’s the Five Guys mystique?

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

A year ago, Market Force conducted a survey and asked consumers to tell us their favorite fast casual restaurant, and why they nominated them. And we did it…

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Disharmonic harmony in trends

by Suzy Badaracco — President, Culinary Tides Inc

*Disclaimer – I know nothing about music – just embrace the metaphor.

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At the Dance

by Suzy Badaracco — President, Culinary Tides Inc

Food and flavor trends behave like attendees at a dance. Their behavior is dictated by the music being played. In other words, it is the circumstances…

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Election Day

by Suzy Badaracco — President, Culinary Tides Inc

During election season candidates jockey and vie for position - looking for the edge over the other candidates. Battle plans are drawn. Counter moves…

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