3 steps to choose the right technology

We all know that the amount of investment capital flowing into the food tech space has led to a virtual saturation of new restaurant technology in everything…

Three ways to get maximum power out of direct mail

by Mike Tinz — Vice President of Franchise Sales, Money Mailer

Tech may be all the talk, but one of the lowest tech approaches to promoting your brand, direct mail, is still not only effective but competitive with most…

How Firehouse Subs turbocharged email marketing results

As Firehouse Subs shows, automation and segmentation pack a powerful one-two punch that creates a personal experience for subscribers and top-notch results for…

Series Part I: 7 signage software essentials you must know before you go digital

By Stuart Armstrong/ ComQi Group President 

5 last-minute ways to make the most of Halloween at your restaurant

If you're reading this article, your Halloween plans are probably late in coming together. Don’t sweat it. Embrace the festive spirit and bring guests through…

How do millennials love thee? Let 'em count the ways

by Seshu Madabushi — Founder & CEO, mKonnekt

Millennials are a prime focal group for targeted marketing, a relatively untapped approach that marketers are slowly lining up to use for this age demographic.

5 ways to keep your customers coming back for more

Businesses looking to grow their customer base are failing to capture one key group: customers who come in once and never again, which is one out of two…

RetailMeNot's latest marketing approach is one restaurateurs might want to consider

by S.A. Whitehead — Food Editor, Net World Media Group

RetailMeNot is taking an interesting approach to product promotion that restaurateurs might not only find fun to review, but might also consider for…

Want social media success? Just EAT it

by Megan Redzia — Account Executive, SGW Communications

When it comes to social media success, it can be tough to remember that it's all about quality, over quantity in most cases. But the good news is, if you can…

How using customer data will make you a better marketer

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

Marketing sometimes gets a bad rap as being immeasurable fluff, but no one can argue with marketing built on factual data that can also be measured.

6 reasons your content-marketing efforts are failing

Terri Brown, CEO of MLB Creative, describes six practices to avoid when engaging your customer.

What's it worth to dress like me? About $8 million if you're Chick-fil-A

by Eli Portnoy — CEO, Sense360

Chick-fil-A conducted its annual Cow Appreciation Day about a month ago, on July 12. If you're not familiar with this event, it's an annual rite at the chain…

Learning from the best and the worst restaurant apps

Nearly half of the top 100 restaurant chains don't have a native app, even though consumers expect one. Gleaning wisdom from over 1 million app reviews has…

Chick-fil-A app campaign analytics show just how big a win it was

by S.A. Whitehead — Food Editor, Net World Media Group

You can drive consumers to your app, but you can't necessarily make them download it. This has been the perpetual problem for restaurants that want their…

Where in the restaurant world will Pokemon GO, go?

by S.A. Whitehead — Food Editor, Net World Media Group

Computer code rarely lies, and the computer code inside  the Pokemon Go game for mobile devices indicates that the Niantic Labs product already has  McDonald's…

Huge journalistic error puts Chick-fil-A in the hot seat

by S.A. Whitehead — Food Editor, Net World Media Group

A news story posted nearly a year ago about a Chick-fil-A's employees donning "Back the Blue" T-shirts stated that the shirts were in support of police and the…

Minsky's 40th anniversary a prime example of accomplishing a lot through one event

by S.A. Whitehead — Food Editor, Net World Media Group

Midwestern gourmet pizza chain Minsky's got maximum promotional punch out of its 40th anniversary celebration with a campaign that not only permeated social…

Why restaurants are singing 'Ode to the Hamburger'

by S.A. Whitehead — Food Editor, Net World Media Group

All around the country, restaurants are paying tribute to that all-American mainstay — the hamburger.

Uncovering 4 secret ingredients of 'the modern brand'

by Jeff Fromm — Executive Vice President, Barkley

Modern brands, including Panera, Starbucks, Shake Shack, are more than restaurants or food products. They represent the lifestyle of modern consumers today.

Dunkin' Donuts loyalty app stirring up trouble for Starbucks?

by Cherryh Cansler — Editor, FastCasual.com

With the DD Perks Rewards program, guests earn five points for every dollar they spend on qualifying purchases at Dunkin’ Donuts when they pay using an…