QSRs must know ups 'n downs of apps to adapt

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

Like all technology, restaurant app development grows exponentially. But consumers' demands of those apps grows at least as quickly, with diners always…

4 ways to make Gen Z love your brand

When it comes to the 22 and under age group, marketers have their work cut out for them. This group of individuals born after 1996, referred to as Gen Z…

How restaurants can use popularity of online dating, Netflix to increase sales

Ecommerce, social media and ubiquitous mobile devices are driving cultural changes that restaurants should use to their advantage.

Foodservice industry's Top 7 social media campaigns of 2017

From Wendy's to Coke, check out seven foodservice companies that won the internet this year.

Chuck E. Cheese 'schools' fast casuals on appealing to millennials

by Cherryh Cansler — Publisher, FastCasual.com

Chuck E Cheese feels like a safe place for my family, and that's saying a lot these days.

How digital signage can boost customer dwell time at restaurants

by Richard Ventura — VP Business Development, NEC Display Solutions

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it…

McAlister's, Moe's, Schlotzsky's VP: 'How fast casuals can win in college markets'

he college market demographic is a prime testing ground to perfect what consumers need and want

Study shows 'anytime eaters' here to stay: Are you ready?

The anytime eater is upon us and many chains have found that feeding "the new normal" requires a shift away from traditional meal packaging, both in portion…

5 reasons your restaurant loyalty program stinks

by Andrew Gazdecki — Owner, 1988

The anti-app: why messaging is the new loyalty program

More than 60 percent of smartphone users download an average of zero apps every month, and most of those are opened only once. Roughly 75 percent of consumers…

Restaurants dish out savings to soothe the stressed tax filer

by S.A. Whitehead — Food Editor, Net World Media Group

Restaurants are doing their part to calm the masses with money-saving deals on Tuesday, the nation's day of shared tax-paying pain.

3 ways to engage millennials and Gen Z

Research shows that Gen Zers are more careful about how much they spend at restaurants, but they, along with millennials, are increasing their away-from-home…

Standing out in 2017: How to implement 4 fresh marketing tips

by Cherryh Cansler — Publisher, FastCasual.com

Check out four ways to up your marketing game in 2017.

5 ways to improve your mobile-ordering experience

Adoption is so high that mobile ordering is expected to be a $38B business by 2020 among QSR chains alone.

Why TV should be part of your digital marketing strategy

Using TV advertising to boost online activity is a highly effective strategy for driving multi-screening, impulse visits, online ordering, and attracting…

Snow, sweets and Super Bowl: February is a marketer's dream

by Seshu Madabushi — Founder & CEO, mKonnekt

From Super Bowl Sunday to Valentine’s Day Tuesday, February may be the dead of winter in the Northern hemisphere, but this second month of the year is still…

6 strategies for designing the perfect menu

A strategically designed menu has the power to set guest expectations and increase sales.

Freshii's devilish promo rewards customers for ditching QSR gift cards

by S.A. Whitehead — Food Editor, Net World Media Group

The latest promotion from Freshii — which officially classifies itself as a "health casual" brand — is taking direct aim at its fast food competitors by…

Are you accounting for those holiday gift cards correctly?

by Dustin Minton — National Restaurant Practice Co-Leader, BDO USA, LLP

For many restaurants, the holiday season bustles with promotions, parties and gift card sales. But amid the season's cheer, restaurants must account for these…

Is your restaurant marketing working?

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

From preparation to implementation to analyzing the outcome, the process of a promotion has to come full circle in order to make it successful.