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Jitendra Gupta is a Co-Founder and Head of Product at Punchh, a mobile engagement and actionable insights platform that includes branded mobile apps for campaigns, games, loyalty, online ordering, payments, referrals, reviews, gift cards, surveys, and integrates with social networks and operators’ POS systems to gather 360° customer insights. Punchh helps restaurants increase same store sales and profitability by driving repeat visits, word of mouth, new customer referrals, and higher returns from marketing campaigns.

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BY JITENDRA GUPTA

Why Chipotle is wrong about loyalty
article

Why Chipotle is wrong about loyalty

Mobile technology is changing the way guests engage with restaurants and is on its way to becoming an indispensable source of competitive advantage for brands.

| by Jitendra Gupta — Mobile CRM Director, Punchh

Apple Pay to lead the way in customer loyalty
blog

Apple Pay to lead the way in customer loyalty

By the end of 2015, it’s expected nearly every retailer will have NFC readers.

| by Jitendra Gupta — Mobile CRM Director, Punchh

Mobile CRM is a game changer that puts every restaurant on an even playing field
blog

Mobile CRM is a game changer that puts every restaurant on an even playing field

Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.

| by Jitendra Gupta — Mobile CRM Director, Punchh

Mobile apps are restaurant marketing’s future, not mobile websites
blog

Mobile apps are restaurant marketing’s future, not mobile websites

Apps must provide significant value and engagement to users, not just routes to ads or videos or other low-value ends.

| by Jitendra Gupta — Mobile CRM Director, Punchh

How to surprise and delight your loyal customers
blog

How to surprise and delight your loyal customers

Customers spend 15-20 percent more when they order online, so reward them for Web orders.

| by Jitendra Gupta — Mobile CRM Director, Punchh

Earn and Burn vs Surprise and Delight
blog

Earn and Burn vs Surprise and Delight

| by Jitendra Gupta — Mobile CRM Director, Punchh

Dunkin vs Starbucks hinges on loyalty, rewards
blog

Dunkin vs Starbucks hinges on loyalty, rewards

Being a leader is great, but being a fast follower can be equally as good.

| by Jitendra Gupta — Mobile CRM Director, Punchh

Mobile is ideal for Millennials
blog

Mobile is ideal for Millennials

| by Jitendra Gupta — Mobile CRM Director, Punchh

MORE BY JITENDRA

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