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Marketing Blogs

The young green consumer

by Kim Frankovich — VP of Sustainability, Solo Cup Company

If you want to know what’s happening, or will be happening, in the area of sustainability, look no further than America’s college and university campuses.

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Frozen = Fresh?

by Don Fox — CEO, Firehouse of America

I don’t consider myself a complainer of any sort. When you’re in the business, you should have sympathy for the operational challenges faced by all…

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What does research in chicken consumers tell your restaurant business?

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

Market Force (www.marketforce) consumer survey on chicken preferences and trends

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It’s all about today

by Valerie Killifer — Editor, FastCasual.com

September 18 was a fairly busy day for me. Tasked with the Saturday chores of grocery shopping, laundry and general errand running, it was a day that required…

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Street food adoption papers approved

by Suzy Badaracco — President, Culinary Tides Inc

I find it fascinating that some experiences stay with you forever while 1,000 others fade to nothing - as if never born. Have you ever had an experience that…

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A trend walks into the unemployment office

by Suzy Badaracco — President, Culinary Tides Inc

He sat patiently on the hard little chair, not sure what to expect. The paper in his hand seemed small and sparse but it would have to do. The door opposite…

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Are we missing something?

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

Recently Market Force ran a series of studies with over 4,00 consumers to investigate their attitudes and behaviors around fast casual and family restaurants…

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A glance in the rearview mirror

by Don Fox — CEO, Firehouse of America

I apologize in advance for stating the obvious: The recession has taken a toll on the restaurant industry.  Industry traffic is down; the majority of chains…

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