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Marketing Features

3 eating trends elevating spring menus

by Cherryh Cansler — Publisher, FastCasual.com

In-season produce, healthful eating and a case of the munchies are driving the season's menu additions.

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Former Food Network Exec: 'Customers want to know what you stand for'

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Susie Fogelson, the former senior vice president of marketing and brand strategy at Food Network and Cooking Channel, has made a career of helping food brands…

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&pizza's 'Hallway Pizza Guy' shows the power of responsive marketing

by S.A. Whitehead — Food Editor, Net World Media Group

Today's pizza marketing environment leaves little time for deliberation and this week, &pizza's quick, creative response to the so-called Hallway Pizza Guy…

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Valentine's Day inspires sweet LTOs

by Cherryh Cansler — Publisher, FastCasual.com

Valentine's Day is a favorite holiday when it comes to launching limited-time menu offers and discounts. Check out how some fast casuals are showing their…

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How the fast casual franchise can thwart marketing burnout

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Planning and franchisee involvement are key in averting marketing burnout within the franchise organization.

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'Tis the season for increased restaurants sales — if you can control food, labor costs

by Cherryh Cansler — Publisher, FastCasual.com

Although it may sound a bit Scrooge-like, 'tis the season for increased restaurants sales, but mismanaging increased food and labor costs can leave companies…

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How Mooyah, Which Wich use freebies to drive traffic, attract customers, grow sales

by Cherryh Cansler — Publisher, FastCasual.com

Offering limited-time freebies will nearly always increase traffic in the short term, but restaurant brands failing to transform those extra bodies into higher…

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Designing marketing campaigns to promote growth, sustainability

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Marketing leaders from F&Co., Taziki's Mediterranean Cafe and Cici's Pizza shared insight on winning marketing campaign strategy during the recent Fast Casual…

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Cowboy Chicken, Modern Market and the omnichannel digital experience

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Sean Kennedy, president of Cowboy Chicken, and Modern Market Technology Director Brian Anderson shared insight and tips on crafting a digital experience…

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Former Food Network exec offering marketing tips at Fast Casual Executive Summit

Susie Fogelson, the driving force behind the Food Network and Cooking Channel brands for 15 years, a judge on "Next Food Network Star," and founder of F&Co, is…

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Webinar: How to give your brand an online makeover

A free, hour-long webinar focuses on the intricacies and benefits of giving your brand's online presence a "makeover."

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Location, location, location: What makes a good one?

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Finding the best location for a restaurant is a matter of knowing about the site's people, accessibility, visibility and energy, according to Subway…

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KFC Ad Director on turning Col. Sanders into brand's 'James Bond'

by S.A. Whitehead — Food Editor, Net World Media Group

In 2015, deep in a tunnel beneath the "lions and tigers and bears" of the Louisville Zoo where KFC stored its corporate archives, the chicken chain's ad agency…

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How targeting only lapsed visitors helped HuHot increase sales

HuHot relied on Paytronix scoring tool to entice only its infrequent visitors with freebies.

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Valentine's Day LTOs include $500 Pizza from Firenza, KFC's chicken scratch-and-sniff cards, sweet treats from Starbucks

by Cherryh Cansler — Publisher, FastCasual.com

Hoping to attract Valentine's Day customers, limited-service brands around the world are offering a variety of sweet deals.

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Eatsa CEO: 'Our long-term goal is to change the fast casual industry'

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Eatsa, both a restaurant and technology provider, faced a difficult choice in deciding the best way to revolutionize the fast casual dining experience. The…

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CoreLife Eatery, Balance Grill,  I Love Bacon leaders on crazy vs innovative

by S.A. Whitehead — Food Editor, Net World Media Group

These were all successful restaurant ideas that were once considered just a little bit crazy, according to a panel of restaurant leaders, who shared some of…

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'Tis the season for LTOs

by Cherryh Cansler — Publisher, FastCasual.com

The holiday season, for many, means decorating, shopping and wrapping gifts, but for people working in the fast casual industry 'tis the season of the LTO.

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Restaurants honoring vets with freebies

by Cherryh Cansler — Publisher, FastCasual.com

A variety of restaurant brands are thanking vets for their service with free meals.

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Millennials: 'Give us big discounts, cut the small talk'

by S.A. Whitehead — Food Editor, Net World Media Group

One of the more eye-opening sessions at this Fast Casual Executive Summit in Nashville this month was a quick, question-filled hour-long chat with a varied…

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