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Marketing Features

'Tis the season for LTOs

by Cherryh Cansler — Editor, FastCasual.com

The holiday season, for many, means decorating, shopping and wrapping gifts, but for people working in the fast casual industry 'tis the season of the LTO.

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Restaurants honoring vets with freebies

by Cherryh Cansler — Editor, FastCasual.com

A variety of restaurant brands are thanking vets for their service with free meals.

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Millennials: 'Give us big discounts, cut the small talk'

by S.A. Whitehead — Food Editor, Net World Media Group

One of the more eye-opening sessions at this Fast Casual Executive Summit in Nashville this month was a quick, question-filled hour-long chat with a varied…

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Some fast casuals still pumped for pumpkin, others heating things up: part 2

by Cherryh Cansler — Editor, FastCasual.com

While some fall LTOs are heavy on pumpkin-flavored everything, others include big, bold and spicy flavors inspired by Asian, Hispanic and African dishes.

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Show and tell: Coolgreens demonstrates how 'picturing' community health can be profitable

by S.A. Whitehead — Food Editor, Net World Media Group

Oklahoma-based Coolgreens defines itself through community health, and as the chain expands, it will spread that idea in a very visual way.

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Franchise Focus: The Flame Broiler founder discusses combining community with commerce

by Matthew Harper — Intern, Networld Media Group

Before opening The Flame Broiler in 1995, Young Lee was a sickly insurance salesman in need of a healthier diet. The lessons he's learned since then have…

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3 commonalities among Lyfe Kitchen, Urban Plates, Baskin Robbins brand-building strategies

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Building a successful brand has three parts: storytelling, club making and country building, according to a branding expert at the National Restaurant Show.

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Legacy Hall serving fast casual fare in upscale food court vibe

by Matthew Harper — Intern, Networld Media Group

A group of fast casual concepts, including a brewery and a restaurant specializing in wine, are opening this fall in one building in Plano, Texas. Legacy Hall…

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From wobbly table fixes to herbal refrigerators, innovation was on display at NRA (Part 1)

by Cherryh Cansler — Editor, FastCasual.com

More than 45,000 buyers in the restaurant industry hit Chicago this week to check out the thousands of products and services on display at the National…

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Carolinas' Shuckin' Shack finds recycling shells sells

by S.A. Whitehead — Food Editor, Net World Media Group

Oyster restaurants are at the forefront of a shell-recycling movement that not only may again make Chesapeake Bay a hotbed of oyster activity but also serves…

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3 execs describe how to take on the world without losing your brand

by S.A. Whitehead — Food Editor, Net World Media Group

Taking a brand to another country is one of the most complex challenges a brand's leadership can undertake. At the Restaurant Franchising and Innovation Summit…

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Mobile Vending University helps prepare food truck owners

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Mobile Vending University provides a certified course in operating a food truck in Pasco, Washington. The attendees are taught by subject matter experts in all…

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Free webinar: Is your franchise marketing strategy hurting or harming your brand?

by S.A. Whitehead — Food Editor, Net World Media Group

How is your brand coming across with potential and existing franchisees? If you aren't sure or don't have a well-crafted strategy based on proven best…

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Starbucks to create 240K jobs

The chain is on target to create more than 240,000 jobs globally —  68,000 in the U.S. — by opening 12,000 stores globally and 3,400 new stores in the U.S. by…

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How to romance customers out of Valentine's Day dollars

by Cherryh Cansler — Editor, FastCasual.com

Coming up with attractive and creative Valentine's Day promos can be a challenge when nearly every restaurant on the planet is competing for the consumer’s…

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3 brands discuss sweating out Super Bowl's 'super Busy-ness'

by S.A. Whitehead — Food Editor, Net World Media Group

Across the U.S. this pre-Super Bowl week, restaurant owners, employees and vendors are probably popping extra vitamins — maybe even carb-loading a little in…

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Food truck growth goes full throttle: Part 3 – an industry infrastructure emerges

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Food trucks are the fastest-growing foodservice channel, and the niche is evolving into a well defined industry with its own organizations and support…

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Fast Casual Summit: 10 moves to maximize your manpower

by S.A. Whitehead — Food Editor, Net World Media Group

A one-hour session on optimizing restaurant labor yielded many more hours worth of proven strategies to maximize the efforts of your workforce. This article…

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Pei Wei Test Kitchen stirs up 'priceless' ROI

by Cherryh Cansler — Editor, FastCasual.com

Pei Wei has opened an official test kitchen that also serves as a fully functioning restaurant.

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Fast Casual Summit: Why being different is better for your brand

by S.A. Whitehead — Food Editor, Net World Media Group

A restaurant's differences are its keys to greater value and desirability, says branding guru Sally Hogshead, CEO and founder of Fascinate.

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