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Marketing Features

Dog Haus, Ike's, Zoup leaders say being trendy is definitely not 'where it's at'

by S.A. Whitehead — Food Editor, Net World Media Group

The name of the game now in limited-service menu innovation has less to do with following the waves of trends that regularly sweep through food service and…

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2019 Perfect Pitch winner: 'Best fried chicken in the land of fried chicken'

by S.A. Whitehead — Food Editor, Net World Media Group

Louisville, Kentucky brand, Royals Hot Chicken is not only a hot commodity in its fried chicken-steeped home base, but also managed to burn up the competition…

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Marketing on a shoestring? Yes, it can be done

by Elliot Maras — Editor, Automatic Merchandiser

Social media gives operators with limited budgets a way to gain exposure to customers. Supporting charities and non-profits also helps, as a panel talk at the…

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What to do when franchisees go rogue

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

As franchise organizations expand, they oftentimes find it makes sense to allow franchisees some freedom in how they market the brand. But knowing how much…

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'How Chipotle Turned Free Burritos into Lasting Customer Relationships' focus of Oct 24 free webinar

by S.A. Whitehead — Food Editor, Net World Media Group

Basketball and burritos are a pretty unbeatable mix. But when that duo is also paired with digital engagement as Chipotle did last spring, it is even more…

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Is the honeymoon over for the fast casual segment?

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

The steady growth of recent years is tapering off, as growth for the top 500 U.S. restaurant companies for the most recent year slipped to 3.3% compared to the…

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The do's and don'ts of a franchise store remodel

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

When introducing a remodel, franchise organizations need to have a plan that includes soliciting input from franchisees as well as keeping employees informed…

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3 eating trends elevating spring menus

by Cherryh Cansler — Editor, FastCasual.com

In-season produce, healthful eating and a case of the munchies are driving the season's menu additions.

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Former Food Network Exec: 'Customers want to know what you stand for'

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Susie Fogelson, the former senior vice president of marketing and brand strategy at Food Network and Cooking Channel, has made a career of helping food brands…

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&pizza's 'Hallway Pizza Guy' shows the power of responsive marketing

by S.A. Whitehead — Food Editor, Net World Media Group

Today's pizza marketing environment leaves little time for deliberation and this week, &pizza's quick, creative response to the so-called Hallway Pizza Guy…

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Valentine's Day inspires sweet LTOs

by Cherryh Cansler — Editor, FastCasual.com

Valentine's Day is a favorite holiday when it comes to launching limited-time menu offers and discounts. Check out how some fast casuals are showing their…

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How the fast casual franchise can thwart marketing burnout

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Planning and franchisee involvement are key in averting marketing burnout within the franchise organization.

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'Tis the season for increased restaurants sales — if you can control food, labor costs

by Cherryh Cansler — Editor, FastCasual.com

Although it may sound a bit Scrooge-like, 'tis the season for increased restaurants sales, but mismanaging increased food and labor costs can leave companies…

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How Mooyah, Which Wich use freebies to drive traffic, attract customers, grow sales

by Cherryh Cansler — Editor, FastCasual.com

Offering limited-time freebies will nearly always increase traffic in the short term, but restaurant brands failing to transform those extra bodies into higher…

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Designing marketing campaigns to promote growth, sustainability

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Marketing leaders from F&Co., Taziki's Mediterranean Cafe and Cici's Pizza shared insight on winning marketing campaign strategy during the recent Fast Casual…

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Cowboy Chicken, Modern Market and the omnichannel digital experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Sean Kennedy, president of Cowboy Chicken, and Modern Market Technology Director Brian Anderson shared insight and tips on crafting a digital experience…

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Former Food Network exec offering marketing tips at Fast Casual Executive Summit

Susie Fogelson, the driving force behind the Food Network and Cooking Channel brands for 15 years, a judge on "Next Food Network Star," and founder of F&Co, is…

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Webinar: How to give your brand an online makeover

A free, hour-long webinar focuses on the intricacies and benefits of giving your brand's online presence a "makeover."

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Location, location, location: What makes a good one?

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Finding the best location for a restaurant is a matter of knowing about the site's people, accessibility, visibility and energy, according to Subway…

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KFC Ad Director on turning Col. Sanders into brand's 'James Bond'

by S.A. Whitehead — Food Editor, Net World Media Group

In 2015, deep in a tunnel beneath the "lions and tigers and bears" of the Louisville Zoo where KFC stored its corporate archives, the chicken chain's ad agency…

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