7 tips for running an awesome online ad campaign

Today’s most powerful marketing tool for reaching this "instant gratification" audience is online advertising.

5 ways to boost the fast casual mobile experience

The most successful fast casual establishments are leveraging mobile technology to forge stronger relationships with their customers.

8 things no one tells you about protecting your brand's identity

Restaurant owners invest in developing a distinctive name, logo, color scheme, and marketing model but often miss eight crucial aspects of branding.

6 ways to attract millennials to your restaurant

Attracting this picky generation now — before the stubbornness of old age sets in — is crucial.

10 fresh restaurant marketing ideas for 2016

Today there are marketing techniques that won't break the bank and will help you save time. Use these restaurant marketing ideas to take your business to the…

Restaurateurs celebrate the season with holiday promotions: Part 2

by Travis Wagoner — Editor, Networld Media Group

Along with Santa Claus, bustling stores and visiting relatives, the holidays bring promotions — lots of them. Here's a look at Part 2 of our holiday promo…

Restaurateurs celebrate the season with holiday promotions

by Travis Wagoner — Editor, Networld Media Group

Holiday promotions abound at restaurants nationwide. Restaurant operators are offering tasty treats, hot or cold beverages, while helping people in need.

4 for 15: 4 speakers, 15 minutes each, limitless knowledge

by Travis Wagoner — Editor, Networld Media Group

Three fast casual restaurant operators and other experts share their insights about the industry and how they've found success and value in it.

Tips, advice on preparing the brand for unit expansion

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Brand unit and location growth requires capital and resources, but there are some other critical aspects as well, according to several successful franchise and…

Building the brand culture: It’s all about empowering employees

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.

Going beyond the discount with new approaches to spur brand loyalty

by Travis Wagoner — Editor, Networld Media Group

Fast casual operators want to reward guests with more than food. There are new loyalty program trends to attract new customers, boost revenues and provide…

Email marketing is far from a dead marketing tool

by Travis Wagoner — Editor, Networld Media Group

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

FCES15: Top 10 PR do's (and a few don'ts)

by Travis Wagoner — Editor, Networld Media Group

"Whatever I present to you is my PR moment," Nick Powills, CEO of No Limit Agency, said in opening his session at the Fast Casual Executive Summit in Miami.

FCES15: Beverage smarts: What’s on trend

by Travis Wagoner — Editor, Networld Media Group

Beverages are an important aspect of the consumer dining experience and play a critical part of a restaurant’s branding efforts. Being on trend is key to…

FCES15: Why design is key to customer engagement

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Design is a key aspect for the customer experience and plays directly into the "corporate soul" and building a relationship with customers.

Restaurants scaring up Halloween promotions

by Travis Wagoner — Editor, Networld Media Group

Several chains are celebrating Halloween with various promotions.

Why giving back should be part of your business strategy

Corporate social responsibility is a vital part of a brand’s identity, especially to the increasingly impactful millennial generation.

How location-based marketing helped Cousins Subs increase sales

by Travis Wagoner — Editor, Networld Media Group

The chain increased app downloads by 42 percent, increased mobile ordering traffic by 63 percent, and increased limited-time-only sales online and in-store for…

Franchise focus: Can Captain D's hook fast casual market share?

by Cherryh Cansler — Publisher, FastCasual.com

While many may still consider the seafood restaurant a quick service restaurant, CEO Phil Greifeld said that in 2011 the chain began transitioning from a QSR…

Why Chipotle is wrong about loyalty

by Jitendra Gupta — Mobile CRM Director, Punchh

Mobile technology is changing the way guests engage with restaurants and is on its way to becoming an indispensable source of competitive advantage for brands.