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Marketing Features

Mooyah Burgers, Jersey Mike's leaders share loyalty program tips

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

As food prices continue to climb so does the value of a restaurant loyalty program, for both the customer and the brand.

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Chip Cookies bakes up plans for 500 stores in 5 years

by Mandy Wolf Detwiler — Editor, Connect Media

Chip Cookies has 10 units in Utah and Idaho. The brand's leadership plans to open 500 stores in the next five years.

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Fast casual brands conquering 'the munchies'

by Cherryh Cansler — Publisher, FastCasual.com

Although not a official holiday, April 20 has a special place in the hearts of marijuana lovers around the world, with many celebrating it each year. Fast…

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Original ChopShop, McAllister's, Mutt's Canine Cantina leaders share clever marketing tips

by Mandy Wolf Detwiler — Editor, Connect Media

A panel discussion at the Restaurant Franchising and Innovation Summit examined ways to market without breaking the budget.

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Roll-Em-Up Taquitos on a franchising fast track

by Mandy Wolf Detwiler — Editor, Connect Media

Roll-Em-Up Taquitos has three stores open, but 11 deals for 80 units in the works. With regional expansion plans, the company might just be coming to a center…

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Blaze Pizza, Bojangles execs discuss switching from a transactional mindset to a customer mindset

by Mandy Wolf Detwiler — Editor, Connect Media

Restaurants are ditching the transactional mindset to focus on customers. A panel of brand executives explained how their companies are putting the customer…

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Blaze Pizza CEO: We’re facing industry challenges head on

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

There are more than a few big challenges facing pizza brands, but Blaze Pizza, given its strength and willingness to succeed, is facing the hurdles head on.

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Delivery wars heat up as services turn to OOH advertising

by Kevin Damask — Editor, Digital Signage Today

The delivery service wars — battles between DoorDash, UberEats and Grubhub — have been raging for several years as each brand jockeys for position as the…

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Digital marketing proves key as QSRs 're-get' to know customers

Creative brand marketing, especially digital advertisements, will be among the most important promotional tools QSRs can leverage as consumers return to their…

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5 tips for creating a successful National Cheese Pizza Day promotion

by Mandy Wolf Detwiler — Editor, Connect Media

National Cheese Pizza Day is September 5. Here are are five tips and insight for developing a promotion that will help pull in the customers, increase sales…

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Digital marketing plays big role as QSRs 're-get' customers

Creative brand marketing, especially digital advertisements, will be among the most important promotional tools QSRs can leverage as consumers return to their…

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Summit attendees, sponsors working together to help Atlanta's homeless

Over 300 attendees will spend an hour filling 1,500 bags with essential items for the homeless during the Community Give Back Party at the Restaurant…

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Savory Restaurant Fund leader talks creating loyal customers, raving fans

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Alonso Castañeda, VP of brand development and strategy for the Savory Restaurant Fund, shared how the portfolio of brands is harnessing social listening and…

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3 fast casuals conquering 'the munchies' on 4-20

by Cherryh Cansler — Publisher, FastCasual.com

To celebrate the holiday known as 4-20 in cannabis culture, several fast casual brands are offering special menu items and marketing campaigns.

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Walmart embracing fast casuals, local services as store-based tenants

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

With the departure of McDonald's and Subway operators from within its storefronts, Walmart aims to fill in-store leased space with "relevant" tenants, ranging…

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Virtual experiences + '90s nostalgia = perfect Valentine's Day for Shake Shack, Panera

by Cherryh Cansler — Publisher, FastCasual.com

Shake Shack and Panera bread are combining virtual experiences with '90s nostalgia to win customers' hearts on Valentine's Day.

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HMS Host COO to restaurateurs: Stop trying to do it all

by S.A. Whitehead — Food Editor, Net World Media Group

HMS Host COO Joe Thornton relayed a case study around his experience transforming Jamba as a prime example of how restaurant leaders can be more effective by…

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Fast Casuals honoring Pride Month with LTOs, donations

by Cherryh Cansler — Publisher, FastCasual.com

Although a parade may not be in the cards this year because of COVID-19, restaurants are still finding ways to honor LGBT Pride Month.

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Webinar offers insightful strategy for retailers in the 'new normal' of business

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

A free on-demand informative webinar, sponsored by LogMeIn, offers critical insight for retailers getting back to business in the wake of COVID-19.

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Restaurants offering creative promos to drive traffic during social distancing

by Cherryh Cansler — Publisher, FastCasual.com

Whether its slashing delivery fees, offering funny promotions or expanding services to include grocery delivery, fast casual brands are finding ways to survive…

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