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Marketing Features

Japan + Peru = saucy success at Suviche

by Matthew Harper — Intern, Networld Media Group

Co-owner Aliosha Stern discusses how the brand has combined Japanese and Peruvian cuisine to create a thriving fast casual brand.

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6 tips to get the most from your restaurant signage (Part 2)

by S.A. Whitehead — Food Editor, Net World Media Group

Graphics and signage can make a significant difference to a restaurant’s connection with its customers. To that end then, we provide six tips on how to…

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Restaurant graphics: More important than you think? (Part 1)

by S.A. Whitehead — Food Editor, Net World Media Group

This two-part series delves into how and why restaurants should take their graphic elements more seriously.

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Remember the '70s? Mr. Gatti's does and wants you to, too

by S.A. Whitehead — Food Editor, Net World Media Group

There's gold in those olden days for brands such as Mr. Gatti's that are finding nostalgia might be the best path into the future.

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The true effects of food photos: part 1

by Matthew Harper — Intern, Networld Media Group

Back in the 1800s when photography was first invented, it would have been hard to imagine people using the technology to document lunch. As restaurants are…

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Mason's Famous Lobster Rolls diving into franchising

by Matthew Harper — Intern, Networld Media Group

In a world where innovation can be rare, Mason’s Famous Lobster Rolls is on the cusp of a growing market where the sky — well, the sea — is the limit.

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The case for sustainability: 4 considerations for restaurants

All too often businesses, including restaurants, take an incomplete view of what sustainability entails and the investment necessary to generate a strong ROI.

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3 ways Chipotle can avoid blowing its reputation

by Cherryh Cansler — Editor, FastCasual.com

Chipotle's latest scandal is proof that bad things happen to great brands. And keep happening.

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Branding local? Try these 3 strategies

Your restaurant may have a delicious menu, unique concept and four-star customer service, but in the current restaurant landscape, the only way to achieve…

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From 1 CEO to another: 9 industry topics you can't ignore

Nick Vojnovic, president of Little Greek Fresh Grill/Little Greek Franchise Development, predicts the industry's most important topics and trends.

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Video: Top industry execs go on the record with Fast Casual

What do Pei Wei, Buffalo Wild Wings and Freebirds have in common?

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Subway, Dunkin' and Pizza Hut are big winners in Harris Poll study

by S.A. Whitehead — Food Editor, Net World Media Group

The annual Harris Poll EquiTrends Restaurant Brands of the Year have been named as the result of the massive survey of Americans and restaurant preferences.

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Consumers rank Panera, Chick-fil-A, Starbucks, DQ as favorite brands

by S.A. Whitehead — Food Editor, Net World Media Group

Results are in from a study created via a mobile insights platform that captures customer impressions of some of the nation's premier QSR brands.

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Restaurants seeking to capture Mother's Day traffic

To honor their moms, consumers will spend $4.1 billion on special outings, such as lunch, brunch and dinner, and savvy restaurants are hoping to attract them…

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For the love of loyalty: How mobile drives customer engagement

Enabling the mobile channel — perhaps through loyalty, ordering, payment or other capabilities — is the next big step for fast casual leaders looking to remain…

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Why your loyalty program is failing and how to fix it (Part 1)

In comparison to other industries, hospitality is limping behind in the loyalty stakes, so how exactly have operators gotten themselves into this state of…

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A lesson on loyalty: Where Starbucks went wrong

Brands can learn a lot from the Starbucks reward program controversy — from using best methods in the program development stages, to structuring reward…

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Restaurants offering Tax Day specials

by Travis Wagoner — Editor, Networld Media Group

The tax man cometh. One of Americans' least favorite days — income tax filing day — is Monday.

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Infographic: Are you using Instagram to attract millennials?

Of Instagram's 40 million monthly users, 90 percent are millennials.

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Starbucks urges citizens to reflect, make good choices

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Starbucks take full page ads in top newspapers to urge citizens to achieve balance between profitability and social impact.

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