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Marketing Features

3 execs describe how to take on the world without losing your brand

by S.A. Whitehead — Food Editor, Net World Media Group

Taking a brand to another country is one of the most complex challenges a brand's leadership can undertake. At the Restaurant Franchising and Innovation Summit…

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Mobile Vending University helps prepare food truck owners

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Mobile Vending University provides a certified course in operating a food truck in Pasco, Washington. The attendees are taught by subject matter experts in all…

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Free webinar: Is your franchise marketing strategy hurting or harming your brand?

by S.A. Whitehead — Food Editor, Net World Media Group

How is your brand coming across with potential and existing franchisees? If you aren't sure or don't have a well-crafted strategy based on proven best…

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Starbucks to create 240K jobs

The chain is on target to create more than 240,000 jobs globally —  68,000 in the U.S. — by opening 12,000 stores globally and 3,400 new stores in the U.S. by…

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How to romance customers out of Valentine's Day dollars

by Cherryh Cansler — Publisher, FastCasual.com

Coming up with attractive and creative Valentine's Day promos can be a challenge when nearly every restaurant on the planet is competing for the consumer’s…

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3 brands discuss sweating out Super Bowl's 'super Busy-ness'

by S.A. Whitehead — Food Editor, Net World Media Group

Across the U.S. this pre-Super Bowl week, restaurant owners, employees and vendors are probably popping extra vitamins — maybe even carb-loading a little in…

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Food truck growth goes full throttle: Part 3 – an industry infrastructure emerges

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Food trucks are the fastest-growing foodservice channel, and the niche is evolving into a well defined industry with its own organizations and support…

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Fast Casual Summit: 10 moves to maximize your manpower

by S.A. Whitehead — Food Editor, Net World Media Group

A one-hour session on optimizing restaurant labor yielded many more hours worth of proven strategies to maximize the efforts of your workforce. This article…

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Pei Wei Test Kitchen stirs up 'priceless' ROI

by Cherryh Cansler — Publisher, FastCasual.com

Pei Wei has opened an official test kitchen that also serves as a fully functioning restaurant.

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Fast Casual Summit: Why being different is better for your brand

by S.A. Whitehead — Food Editor, Net World Media Group

A restaurant's differences are its keys to greater value and desirability, says branding guru Sally Hogshead, CEO and founder of Fascinate.

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Japan + Peru = saucy success at Suviche

by Matthew Harper — Intern, Networld Media Group

Co-owner Aliosha Stern discusses how the brand has combined Japanese and Peruvian cuisine to create a thriving fast casual brand.

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6 tips to get the most from your restaurant signage (Part 2)

by S.A. Whitehead — Food Editor, Net World Media Group

Graphics and signage can make a significant difference to a restaurant’s connection with its customers. To that end then, we provide six tips on how to…

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Restaurant graphics: More important than you think? (Part 1)

by S.A. Whitehead — Food Editor, Net World Media Group

This two-part series delves into how and why restaurants should take their graphic elements more seriously.

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Remember the '70s? Mr. Gatti's does and wants you to, too

by S.A. Whitehead — Food Editor, Net World Media Group

There's gold in those olden days for brands such as Mr. Gatti's that are finding nostalgia might be the best path into the future.

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The true effects of food photos: part 1

by Matthew Harper — Intern, Networld Media Group

Back in the 1800s when photography was first invented, it would have been hard to imagine people using the technology to document lunch. As restaurants are…

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Mason's Famous Lobster Rolls diving into franchising

by Matthew Harper — Intern, Networld Media Group

In a world where innovation can be rare, Mason’s Famous Lobster Rolls is on the cusp of a growing market where the sky — well, the sea — is the limit.

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The case for sustainability: 4 considerations for restaurants

All too often businesses, including restaurants, take an incomplete view of what sustainability entails and the investment necessary to generate a strong ROI.

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3 ways Chipotle can avoid blowing its reputation

by Cherryh Cansler — Publisher, FastCasual.com

Chipotle's latest scandal is proof that bad things happen to great brands. And keep happening.

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Branding local? Try these 3 strategies

Your restaurant may have a delicious menu, unique concept and four-star customer service, but in the current restaurant landscape, the only way to achieve…

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From 1 CEO to another: 9 industry topics you can't ignore

Nick Vojnovic, president of Little Greek Fresh Grill/Little Greek Franchise Development, predicts the industry's most important topics and trends.

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