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Marketing Features

Pizza Executive Summit: NRA VP gives 'The Washington Report'

Scott DeFife gives attendees an update on regulatory issues that could affect their businesses.  

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Eight ways to build a mobile marketing platform

Although many restaurant operators have successfully leveraged mobile-marketing platforms, there are many more that are missing out. Here's a look at how to…

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PRSC: Using social media as recruitment, brand messaging tool

by Kim Williams — Reporter, NetWorld Alliance

Mary Ellen Slayter, senior editor of SmartBrief, led a panel discussion titled "Taking the Social Media Leap" at People Report's Summer Camp Workforce…

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NRA 2011: Food Truck Spot doubles from inaugural year

by Alicia Kelso — Editor, QSRWeb.com

Exhibitors discussed increase in leads and enthusiasm for the mobility segment.

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Dine Out for No Kid Hungry sets ambitious goals

by Kim Williams — Reporter, NetWorld Alliance

Cause-marketing programs provide restaurants with redemption rate incentives.

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Commentary: The case for online marketing management

How operators can successfully launch a national marketing campaign without wasting materials.

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Commentary: Commercial real estate market rebounding

Asking rents for retail space are at 5-year lows and landlords want to fill their space with qualified tenants.

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CIT podcast touts restaurant-capital rebound

by Alicia Kelso — Editor, QSRWeb.com

After a few years of conservatism, capital is slowly becoming more accessible for restaurant-industry operators.

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Digital menu boards: Poised for U.S. growth

by Valerie Killifer — senior editor, NetWorld Alliance

While the rollouts of digital menu boards are taking international markets by storm, implementation is slow but steady in the U.S.

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Love is in the air: Lenny's launches huge Facebook promo

by Alicia Kelso — Editor, QSRWeb.com

Fans who "like" the brand will earn a free half-pound sub.

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Will Google Offers help or hurt restaurant sales?

Some experts are apprehensive about the new program’s fit for restaurants and believe the concept may even lower a brand's value.  

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2011 provides optimism for restaurant industry

by Alicia Kelso — Editor, QSRWeb.com

Trends will surround healthy, sustainable, local, social and technological components.  

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Squisito's dives into franchising

by Alicia Kelso — Editor, QSRWeb.com

After more than 12 years, the concept is ready to spread throughout the East Coast.  

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2010: Fast Casual year in review

by Valerie Killifer — senior editor, NetWorld Alliance

Healthcare reform, bankruptcy protection and brand overhauls highlight a year full of the quintessential highs and lows.  

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Pollo Campero showcases health at Disney restaurant

by Alicia Kelso — Editor, QSRWeb.com

Pollo Campero teamed up with its Orlando franchisee Larry Levy to develop and launch Fresh-A-Peel, which features healthier menu items.

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Gift cards to boost industry sales

by Valerie Killifer — Editor, FastCasual.com

Despite modest gains, the National Restaurant Association’s chief economist is predicting the continued tightening of consumer spending.

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What to consider before you Groupon

Successful restaurant marketing can increase guest counts, but if your restaurant is unprepared, it also could ruin your brand.

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Penn Station charters new growth territory

by Valerie Killifer — senior editor, NetWorld Alliance

As the sub-sandwich chain celebrates 25 years, its founder and president keep their eyes focused on the future.

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