Marketing Features
Five ways to integrate your multichannel marketing
While the message should remain consistent, what works on television or in a circular likely won't work on mobile or at the store.
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What's next: Tablet technology replacing print menus
by Alicia Kelso — Editor, QSRWeb.com
Marketing components are attractive to operators in their push to upsell.
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Pizza Executive Summit: 'It's hip to be Foursquare'
Social media was a hot topic this week at the Pizza Executive Summit in Chicago, where operators heard from a variety of professionals who use it to help grow…
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Pizza Executive Summit: Growing your business with the 'Power of One'
Restaurants hoping to succeed in today's economic times must know who they are, what they are and where they are going, according to Kathleen Wood, a…
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Pizza Executive Summit: NRA VP gives 'The Washington Report'
Scott DeFife gives attendees an update on regulatory issues that could affect their businesses.
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Eight ways to build a mobile marketing platform
Although many restaurant operators have successfully leveraged mobile-marketing platforms, there are many more that are missing out. Here's a look at how to…
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PRSC: Using social media as recruitment, brand messaging tool
by Kim Williams — Reporter, NetWorld Alliance
Mary Ellen Slayter, senior editor of SmartBrief, led a panel discussion titled "Taking the Social Media Leap" at People Report's Summer Camp Workforce…
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NRA 2011: Food Truck Spot doubles from inaugural year
by Alicia Kelso — Editor, QSRWeb.com
Exhibitors discussed increase in leads and enthusiasm for the mobility segment.
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Dine Out for No Kid Hungry sets ambitious goals
by Kim Williams — Reporter, NetWorld Alliance
Cause-marketing programs provide restaurants with redemption rate incentives.
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Commentary: The case for online marketing management
How operators can successfully launch a national marketing campaign without wasting materials.
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Commentary: Commercial real estate market rebounding
Asking rents for retail space are at 5-year lows and landlords want to fill their space with qualified tenants.
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CIT podcast touts restaurant-capital rebound
by Alicia Kelso — Editor, QSRWeb.com
After a few years of conservatism, capital is slowly becoming more accessible for restaurant-industry operators.
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Digital menu boards: Poised for U.S. growth
by Valerie Killifer — senior editor, NetWorld Alliance
While the rollouts of digital menu boards are taking international markets by storm, implementation is slow but steady in the U.S.
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Love is in the air: Lenny's launches huge Facebook promo
by Alicia Kelso — Editor, QSRWeb.com
Fans who "like" the brand will earn a free half-pound sub.
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Will Google Offers help or hurt restaurant sales?
Some experts are apprehensive about the new program’s fit for restaurants and believe the concept may even lower a brand's value.
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2011 provides optimism for restaurant industry
by Alicia Kelso — Editor, QSRWeb.com
Trends will surround healthy, sustainable, local, social and technological components.
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Squisito's dives into franchising
by Alicia Kelso — Editor, QSRWeb.com
After more than 12 years, the concept is ready to spread throughout the East Coast.
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2010: Fast Casual year in review
by Valerie Killifer — senior editor, NetWorld Alliance
Healthcare reform, bankruptcy protection and brand overhauls highlight a year full of the quintessential highs and lows.
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