Commentary: Creating compelling content across digital marketing channels

Follow basic guidelines to get started and then, with time, you'll learn what timing, frequency and content works best for your customers in each channel.

NRA recaps recent victories at FCES 2011

by James Bickers

Nutrition, menu labeling, marketing to kids are areas in which the foodservice industry has gained ground.

Gatti's debuts fast casual concept

Gatti's Pizza has unveiled its new fast casual concept, Gatti's. The first unit opens today in Austin, Texas, with six more in the pipeline for the…

Commentary: Ten lessons the restaurant industry can learn from Steve Jobs

by Alicia Kelso — Editor, QSRWeb.com

Innovator, visionary, entrepreneur always kept a focus on the customer.

Foodservice Social Media: Learn, talk, advocate, support and innovate

by Valerie Killifer — senior editor, NetWorld Alliance

To implement a successful social media strategy, foodservice operators need to invest in their customers and their strategy.

Firehouse Subs loses trademark case, CEO plans appeal

Firehouse Subs recently lost a trademark case involving a Myrtle Beach, S.C., restaurant called Calli Baker's Firehouse Bar & Grill.

Social media Part 2: devices and their virtues

Appreciate the immediate feedback provided by your customers' smartphones.

Making the location-based marketing connection

Restaurants are learning to leverage social media "check-in" services to reach more customers.

NRA, Healthy Dining launch healthy menu initiative for kids

by Alicia Kelso — Editor, QSRWeb.com

Nineteen restaurant chains sign up as inaugural participants.

Five ways to integrate your multichannel marketing

While the message should remain consistent, what works on television or in a circular likely won't work on mobile or at the store.

What's next: Tablet technology replacing print menus

by Alicia Kelso — Editor, QSRWeb.com

Marketing components are attractive to operators in their push to upsell.

Pizza Executive Summit: 'It's hip to be Foursquare'

Social media was a hot topic this week at the Pizza Executive Summit in Chicago, where operators heard from a variety of professionals who use it to help grow…

Pizza Executive Summit: Growing your business with the 'Power of One'

Restaurants hoping to succeed in today's economic times must know who they are, what they are and where they are going, according to Kathleen Wood, a…

Pizza Executive Summit: NRA VP gives 'The Washington Report'

Scott DeFife gives attendees an update on regulatory issues that could affect their businesses.  

Eight ways to build a mobile marketing platform

Although many restaurant operators have successfully leveraged mobile-marketing platforms, there are many more that are missing out. Here's a look at how to…

PRSC: Using social media as recruitment, brand messaging tool

by Kim Williams — Reporter, NetWorld Alliance

Mary Ellen Slayter, senior editor of SmartBrief, led a panel discussion titled "Taking the Social Media Leap" at People Report's Summer Camp Workforce…

NRA 2011: Food Truck Spot doubles from inaugural year

by Alicia Kelso — Editor, QSRWeb.com

Exhibitors discussed increase in leads and enthusiasm for the mobility segment.

Dine Out for No Kid Hungry sets ambitious goals

by Kim Williams — Reporter, NetWorld Alliance

Cause-marketing programs provide restaurants with redemption rate incentives.

Commentary: The case for online marketing management

How operators can successfully launch a national marketing campaign without wasting materials.

Commentary: Commercial real estate market rebounding

Asking rents for retail space are at 5-year lows and landlords want to fill their space with qualified tenants.