Ten ways restaurant operators can build their opt-in e-mail lists

If no one is reading your marketing e-mails, it doesn't matter how creative or passionate those messages are.

Mobile marketing moving in many directions

by Valerie Killifer — senior editor, NetWorld Alliance

How geolocation, augmented reality and SMS are changing the mobile marketing landscape.

Seven principles for marketing to women

How marketers can better connect with their concept's female audience.

Should your brand have a Foursquare presence?

The location-based social media app has the potential to stand out from the pack.

Allergyeats.com debuts

New site lets customers rate restaurants' food-allergy-friendliness.

Using online video ads to reach new customers

With more people than ever watching video on their computers, online video ads can offer some of the highest engagement metrics around.

Beautiful Brands' growing empire

by Valerie Killifer — senior editor, NetWorld Alliance

David and Camille Rutkauskas launched Camille's Sidewalk Café in 1996. Last year, the company added 10 more brands to its growing portfolio.

Seven keys to customer experience

True dedication to the voice of the customer will be pivotal for operators looking to improve their customer experience.

Fast Casual 2009: Five hits and a miss

by Valerie Killifer — senior editor, NetWorld Alliance

The economy, social media and a nationwide food-system upgrade round out a year filled with ups and downs.