Video: Expert on Millennials shares tips on how to reach them

by Cherryh Cansler — Editor, FastCasual.com

Millennials want to co-create your product and share it with their friends.

3 ways to keeping customers loyal in the off-season

The real goal in implementing loyalty strategies is to transition satisfied customers into passionate brand advocates.

McAlister's Frank Paci planning for growth in 2013

by Cherryh Cansler — Editor, FastCasual.com

High-quality food and service have propelled the brand's growth.

How distributed marketing will expand brand presence

With a distributed marketing model, the local restaurateur has access to designs created by corporate marketers, and have a greater ability to customize…

Starbucks resuable cups: A redemption story

The Seattle-based coffee chain has introduced reusable cups, but it may be a challenge to get customers to remember to bring the cups back into the store.

2013's restaurant marketing trends: 'Partly cloudy with a chance of rain'

Restaurant marketers are tasked with finding brand ambassadors or content co-creators to help build a brand's buzz both online and offline.

Why fast casuals are catering to catering

by Cherryh Cansler — Editor, FastCasual.com

Consumers like the speed and price point of fast casual catering options.

Vegas Baby, Vegas: Loyalty Lessons from Sin City

There are three things restaurant owners can learn from rewards programs at casinos.

Video: Boloco rolls out new digital signage solution

by Cherryh Cansler — Editor, FastCasual.com

Boloco uses digital signage to entertain customers while they wait for their food.

Qdoba plans new brand campaign to drive sales

by Alicia Kelso — Editor, QSRWeb.com

Q4 same-store sales fell short of expectations, but the chain has initiatives planned.

Restaurant industry steps up franchising incentives for military veterans

by Alicia Kelso — Editor, QSRWeb.com

Chains are actively recruiting veterans with startup discounts to reintegrate them into the workforce.

Restaurants promoting voting with special promos

by Alicia Kelso — Editor, QSRWeb.com

Many chains are giving away freebies to customers who can prove they voted.

Driving big business with loyalty programs

by Christopher Hall

Loyalty programs offer a way to build relationships with customers, and gather mission critical insight into their behavior.

Starbucks Japan pops up in Tokyo

by Cherryh Cansler — Editor, FastCasual.com

More than 20,000 customers visited the store that came and left after few weeks.

Social media report: What consumers are saying about restaurants

by Valerie Killifer — senior editor, NetWorld Alliance

Foodservice Social Media Universe keynote speaker Jason Falls highlights who's winning and losing the social media conversation.

Digital: It's where it's at

 Every year at the Wall Street Journal’s “All Things Digital” Conference, Kleiner Perkins Caufield & Byers’ Mary Meeker presents her compelling “Internet…

Starbucks may have got more than most from its LivingSocial partnership

by Cherryh Cansler — Editor, FastCasual.com

The coffee giant reportedly paid nothing but brand equity to the No. 2 daily deal site

Not tracking social media ROI is your fault

by

If you're looking to place blame for why you can't measure social media ROI in your company, grab a mirror.

Commentary: 5 ways to deal with negative online reviews

Negative online reviews don't have to kill a restaurant's reputation.

How to fight for more social media resources in your company

by

Paradox: In an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less.