Pie Five CEO: Fast casual pizza 'solves a problem for consumers'

by Alicia Kelso — Editor, QSRWeb.com

Exec's intention is to become the "leading, preeminent fast casual brand in the pizza space."

Genghis Grill grows revenue by collecting customer feedback via mobile

by Cherryh Cansler — Publisher, FastCasual.com

The chain used a solution from Improving Restaurants to attract repeat customers.

How Zaxby's plans on becoming a 'household name'

by Cherryh Cansler — Publisher, FastCasual.com

The Southeast-based chicken chain is headed west.

'Global domination' driving CEO of Dickey's Barbecue

by Cherryh Cansler — Publisher, FastCasual.com

Roland Dickey Jr. has taken the barbecue chain from 20 to more than 300 units since taking over in 2004.

Why restaurants must unite IT, Marketing departments to win customers

Close-knit teaming at all levels is paramount for digital excellence and a healthy return on those technology investments.

How to get your restaurant to come up on a Google search

Google now factors in the number of Facebook, Twitter, Google Plus, and other social media chatter about your website, so it's a good idea to be active on at…

Marketing exec explains why cause marketing is a priority at sub chain

by Alicia Kelso — Editor, QSRWeb.com

Studies show that many consumers seek out dining choices based on an establishment's philanthropic efforts.

Effective marketing on a shoestring budget

by Alicia Kelso — Editor, QSRWeb.com

People are three to four times more likely to buy from you if they know you.

Ice cream concept's success comes from constant branding

by Alicia Kelso — Editor, QSRWeb.com

The Comfy Cow founders discuss how they branded, duplicated and expanded their premium ice cream concept during a slow economy.

Commentary: Why fast casual is not the future of restaurant business

An industry expert describes how fast casual is evolving into fresh casual.

How restaurants can get ultimate results with direct mailing

Focusing on The Big Three -- size, design and list -- will result in excellent results from postcard marketing.

New app puts restaurant customers in control of music

by Cherryh Cansler — Publisher, FastCasual.com

Roqbot allows customers to select the music played while they eat.

How social media can take your brand to the next level

by Alicia Kelso — Editor, QSRWeb.com

Eat Drink Promote founder outlined the Four Pillars of Social Media at NAPICS, said Google+ will be big in five years.

Video: Expert on Millennials shares tips on how to reach them

by Cherryh Cansler — Publisher, FastCasual.com

Millennials want to co-create your product and share it with their friends.

3 ways to keeping customers loyal in the off-season

The real goal in implementing loyalty strategies is to transition satisfied customers into passionate brand advocates.

McAlister's Frank Paci planning for growth in 2013

by Cherryh Cansler — Publisher, FastCasual.com

High-quality food and service have propelled the brand's growth.

How distributed marketing will expand brand presence

With a distributed marketing model, the local restaurateur has access to designs created by corporate marketers, and have a greater ability to customize…

Starbucks resuable cups: A redemption story

The Seattle-based coffee chain has introduced reusable cups, but it may be a challenge to get customers to remember to bring the cups back into the store.

2013's restaurant marketing trends: 'Partly cloudy with a chance of rain'

Restaurant marketers are tasked with finding brand ambassadors or content co-creators to help build a brand's buzz both online and offline.

Why fast casuals are catering to catering

by Cherryh Cansler — Publisher, FastCasual.com

Consumers like the speed and price point of fast casual catering options.