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Marketing Features

'Global domination' driving CEO of Dickey's Barbecue

by Cherryh Cansler — Publisher, FastCasual.com

Roland Dickey Jr. has taken the barbecue chain from 20 to more than 300 units since taking over in 2004.

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Why restaurants must unite IT, Marketing departments to win customers

Close-knit teaming at all levels is paramount for digital excellence and a healthy return on those technology investments.

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How to get your restaurant to come up on a Google search

Google now factors in the number of Facebook, Twitter, Google Plus, and other social media chatter about your website, so it's a good idea to be active on at…

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Marketing exec explains why cause marketing is a priority at sub chain

by Alicia Kelso — Editor, QSRWeb.com

Studies show that many consumers seek out dining choices based on an establishment's philanthropic efforts.

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Effective marketing on a shoestring budget

by Alicia Kelso — Editor, QSRWeb.com

People are three to four times more likely to buy from you if they know you.

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Ice cream concept's success comes from constant branding

by Alicia Kelso — Editor, QSRWeb.com

The Comfy Cow founders discuss how they branded, duplicated and expanded their premium ice cream concept during a slow economy.

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Commentary: Why fast casual is not the future of restaurant business

An industry expert describes how fast casual is evolving into fresh casual.

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How restaurants can get ultimate results with direct mailing

Focusing on The Big Three -- size, design and list -- will result in excellent results from postcard marketing.

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New app puts restaurant customers in control of music

by Cherryh Cansler — Publisher, FastCasual.com

Roqbot allows customers to select the music played while they eat.

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How social media can take your brand to the next level

by Alicia Kelso — Editor, QSRWeb.com

Eat Drink Promote founder outlined the Four Pillars of Social Media at NAPICS, said Google+ will be big in five years.

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Video: Expert on Millennials shares tips on how to reach them

by Cherryh Cansler — Publisher, FastCasual.com

Millennials want to co-create your product and share it with their friends.

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3 ways to keeping customers loyal in the off-season

The real goal in implementing loyalty strategies is to transition satisfied customers into passionate brand advocates.

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McAlister's Frank Paci planning for growth in 2013

by Cherryh Cansler — Publisher, FastCasual.com

High-quality food and service have propelled the brand's growth.

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How distributed marketing will expand brand presence

With a distributed marketing model, the local restaurateur has access to designs created by corporate marketers, and have a greater ability to customize…

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Starbucks resuable cups: A redemption story

The Seattle-based coffee chain has introduced reusable cups, but it may be a challenge to get customers to remember to bring the cups back into the store.

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2013's restaurant marketing trends: 'Partly cloudy with a chance of rain'

Restaurant marketers are tasked with finding brand ambassadors or content co-creators to help build a brand's buzz both online and offline.

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Why fast casuals are catering to catering

by Cherryh Cansler — Publisher, FastCasual.com

Consumers like the speed and price point of fast casual catering options.

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Vegas Baby, Vegas: Loyalty Lessons from Sin City

There are three things restaurant owners can learn from rewards programs at casinos.

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Video: Boloco rolls out new digital signage solution

by Cherryh Cansler — Publisher, FastCasual.com

Boloco uses digital signage to entertain customers while they wait for their food.

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Qdoba plans new brand campaign to drive sales

by Alicia Kelso — Editor, QSRWeb.com

Q4 same-store sales fell short of expectations, but the chain has initiatives planned.

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