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Marketing Features

Qdoba franchisee same-store sales lagging

by Alicia Kelso — Editor, QSRWeb.com

Promotional and product activity expected to pick up in Q4.

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The new direction of digital technology

by Valerie Killifer — Editor, FastCasual.com

With smartphone adoption outpacing the PC revolution and Internet boom, restaurant operators have increased opportunity to reach every guest.

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Restaurant chains get into the Olympic spirit

by Alicia Kelso — Editor, QSRWeb.com

Brands using Facebook to offer promotions, engage fans.

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Panera Bread sales success boosted by investment initiatives

by Valerie Killifer — Editor, FastCasual.com

The company sees gains at it continues to improve marketing, catering, operational and food quality.

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Will Instagram become a more effective marketing tool than Facebook?

by Alicia Kelso — Editor, QSRWeb.com

How major chains are using the photo-sharing site to engage with loyal customers.

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Colorado restaurant chains pitch in for wildfire relief

by Alicia Kelso — Editor, QSRWeb.com

Operators donating food and linking social media sites to American Red Cross page.

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Using customer feedback to give location-specific, actionable insight

Gleaning location-specific insight from online conversations is the key to driving positive reviews.

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Caribou Coffee prefers middle path to sales success

by Valerie Killifer — senior editor, NetWorld Alliance

Caribou Coffee's senior vice president of marketing and product development prefers a slow and steady pace when it comes to brand positioning.

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Commentary: Is the restaurant industry overusing 'innovation?'

by Darrel Suderman — President, Food Technical Consulting

The term 'innovation' has been called 'a chameleon-like word to hide the lack of substance.'

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Commentary: Does your brand image match its experience?

It is imperative that marketing and operations work hand in hand to produce a strong brand.

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Eat or be eaten: Three steps to restaurant nirvana

To have a concept that resonates with customers, every aspect of its development must come together to create a clear, concise experience.

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Jimmy John's founder a case study in risk-reward

by Alicia Kelso — Editor, QSRWeb.com

Jimmy John Liautaud offers some advice for franchising during NRA Show panel.

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NRA Show 2012: A display of industry growth

by Alicia Kelso — Editor, QSRWeb.com

Social media, mobile and point-of-sale trends have evolved.

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Small details keeps customers coming back

How small details can mean big returns for operators and their guests.

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More restaurant chains aiming for green certification

by Alicia Kelso — Editor, QSRWeb.com

Since 2008, the number of Green Certified Restaurants has accelerated significantly.

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Caribou Coffee uses social media to spearhead evolution

by Valerie Killifer — senior editor, NetWorld Alliance

Caribou Coffee underwent a brand relaunch in late 2009 and is using social media to ensure its evolution continues down the right path.

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The difference between social marketing and social operational insights

Operators can extract both marketing and operational insights from online feedback, but first they must understand the differences between the two.

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Cosi CEO Carin Stutz talks brand turnaround

by Valerie Killifer — senior editor, NetWorld Alliance

How Cosi's new CEO plans to rebrand, reimage and rebuild the chain.

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Commentary: Pinterest offers restaurants another way to communicate with customers

Editor's note: This post was originally published on SmartBlog on Restaurants. For more foodservice news, sign up for Restaurant SmartBrief.

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Commentary: Five key secrets of social loyalty

For restaurant operators, 2011 was a better year than 2010. But with continuing unemployment in the U.S. and Europe, and slow economic growth forecasts for…

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