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Marketing Features

Restaurant industry steps up franchising incentives for military veterans

by Alicia Kelso — Editor, QSRWeb.com

Chains are actively recruiting veterans with startup discounts to reintegrate them into the workforce.

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Restaurants promoting voting with special promos

by Alicia Kelso — Editor, QSRWeb.com

Many chains are giving away freebies to customers who can prove they voted.

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Driving big business with loyalty programs

by Christopher Hall

Loyalty programs offer a way to build relationships with customers, and gather mission critical insight into their behavior.

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Starbucks Japan pops up in Tokyo

by Cherryh Cansler — Publisher, FastCasual.com

More than 20,000 customers visited the store that came and left after few weeks.

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Social media report: What consumers are saying about restaurants

by Valerie Killifer — senior editor, NetWorld Alliance

Foodservice Social Media Universe keynote speaker Jason Falls highlights who's winning and losing the social media conversation.

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Digital: It's where it's at

 Every year at the Wall Street Journal’s “All Things Digital” Conference, Kleiner Perkins Caufield & Byers’ Mary Meeker presents her compelling “Internet…

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Starbucks may have got more than most from its LivingSocial partnership

by Cherryh Cansler — Publisher, FastCasual.com

The coffee giant reportedly paid nothing but brand equity to the No. 2 daily deal site

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Not tracking social media ROI is your fault

by

If you're looking to place blame for why you can't measure social media ROI in your company, grab a mirror.

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Commentary: 5 ways to deal with negative online reviews

Negative online reviews don't have to kill a restaurant's reputation.

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How to fight for more social media resources in your company

by

Paradox: In an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less.

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Turning customer intelligence into competitive intelligence

Best-in-Class organizations that engage in social media monitoring and analysis activities are three times more likely than the industry average companies…

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Social media success is about the wizard, not the wand

by

Why aren't businesses doing more with location-based services like Foursquare? The problem lies with the wizard, not the wand.

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11 shocking new social media statistics in America

by

Recent findings from social media behavioral researchers show some shocking changes in how Americans use and consume social media.

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Qdoba franchisee same-store sales lagging

by Alicia Kelso — Editor, QSRWeb.com

Promotional and product activity expected to pick up in Q4.

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The new direction of digital technology

by Valerie Killifer — Editor, FastCasual.com

With smartphone adoption outpacing the PC revolution and Internet boom, restaurant operators have increased opportunity to reach every guest.

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Restaurant chains get into the Olympic spirit

by Alicia Kelso — Editor, QSRWeb.com

Brands using Facebook to offer promotions, engage fans.

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Panera Bread sales success boosted by investment initiatives

by Valerie Killifer — Editor, FastCasual.com

The company sees gains at it continues to improve marketing, catering, operational and food quality.

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Will Instagram become a more effective marketing tool than Facebook?

by Alicia Kelso — Editor, QSRWeb.com

How major chains are using the photo-sharing site to engage with loyal customers.

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Colorado restaurant chains pitch in for wildfire relief

by Alicia Kelso — Editor, QSRWeb.com

Operators donating food and linking social media sites to American Red Cross page.

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Using customer feedback to give location-specific, actionable insight

Gleaning location-specific insight from online conversations is the key to driving positive reviews.

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