Customers expect mobile engagement

by Alicia Kelso — Editor, QSRWeb.com

Some experts predict mobile payments to reach critical mass in three to five years.

How WOW knew it was time for a rebrand

by Cherryh Cansler — Editor, FastCasual.com

Founder Paul Ballard discusses how new decor and a name change were only a couple of aspects of WOW's new identity.

Menu product development takes patience, collaboration

by Alicia Kelso — Editor, QSRWeb.com

You can create a great product but without marketing, it won't budge.

Fazoli's CEO unveils new fast casual concept

by Cherryh Cansler — Editor, FastCasual.com

CEO Carl Howard hopes to corner the market on Italian fast casual.

Commentary: What you can learn from Panera's 'hidden menu'

Does having a secret menu make sense? The answer is, possibly.

Restaurant execs: Social media requires response, risk taking

by Alicia Kelso — Editor, QSRWeb.com

While likes and followers are important, the key metric is if something is shared.

How to choose the right mobile marketing platform

by Cherryh Cansler — Editor, FastCasual.com

Mobile marketing execs explain why their platforms are the best option to run your loyalty programs.

How to win the Loyalty Marathon

To achieve strong results when running a marathon or building a loyalty program, you have to be patient, willing to stick to your plan and trust your training.

4 ways for restaurants to cash in on tourism

Since most foreign tourists won't have access to a PC during their trip, it's critical to offer mobile-based feedback mechanisms featuring short…

Tips on optimizing your online menu

Showcase your featured specials right on your homepage to draw first-time visitors in and build excitement around your limited-time offering.  

McDonald's Middle East teaches restaurant franchisees how to succeed internationally

by Cherryh Cansler — Editor, FastCasual.com

In order to succeed internationally, American brands must learn to control their supply chain, choose the correct real estate and develop strong franchisees.

Pie Five CEO: Fast casual pizza 'solves a problem for consumers'

by Alicia Kelso — Editor, QSRWeb.com

Exec's intention is to become the "leading, preeminent fast casual brand in the pizza space."

Genghis Grill grows revenue by collecting customer feedback via mobile

by Cherryh Cansler — Editor, FastCasual.com

The chain used a solution from Improving Restaurants to attract repeat customers.

How Zaxby's plans on becoming a 'household name'

by Cherryh Cansler — Editor, FastCasual.com

The Southeast-based chicken chain is headed west.

'Global domination' driving CEO of Dickey's Barbecue

by Cherryh Cansler — Editor, FastCasual.com

Roland Dickey Jr. has taken the barbecue chain from 20 to more than 300 units since taking over in 2004.

Why restaurants must unite IT, Marketing departments to win customers

Close-knit teaming at all levels is paramount for digital excellence and a healthy return on those technology investments.

How to get your restaurant to come up on a Google search

Google now factors in the number of Facebook, Twitter, Google Plus, and other social media chatter about your website, so it's a good idea to be active on at…

Marketing exec explains why cause marketing is a priority at sub chain

by Alicia Kelso — Editor, QSRWeb.com

Studies show that many consumers seek out dining choices based on an establishment's philanthropic efforts.

Effective marketing on a shoestring budget

by Alicia Kelso — Editor, QSRWeb.com

People are three to four times more likely to buy from you if they know you.

Ice cream concept's success comes from constant branding

by Alicia Kelso — Editor, QSRWeb.com

The Comfy Cow founders discuss how they branded, duplicated and expanded their premium ice cream concept during a slow economy.