Marketing 101: Why emotion is better than promotion

To build loyalty and connect with today's consumers promotion has to be built around a system of beliefs and values.

Burger 21 president on why it's 'not always better' to be 1st

by Cherryh Cansler — Publisher, FastCasual.com

Despite the well-established competition in the 'better burger' space, Mark Johnston is confident he has a winning brand.

MasterCard drives dining with a purpose

by Alicia Kelso — Editor, QSRWeb.com

Restaurants provided opportunity to join MasterCard and Stand Up to Cancer

Game on: How restaurants can power up loyalty strategy

Loyalty gaming must be fun and simple, with rewards that link back to genuine in-restaurant experiences.

NYC Bagel's CEO shares his strategy to win with Groupon

by Cherryh Cansler — Publisher, FastCasual.com

Corey Kaplan's four-unit bagel chain is thriving in Chicago.

When value is undercooked

There are no longer original products and services, so marketing is the differentiator.

Customers expect mobile engagement

by Alicia Kelso — Editor, QSRWeb.com

Some experts predict mobile payments to reach critical mass in three to five years.

How WOW knew it was time for a rebrand

by Cherryh Cansler — Publisher, FastCasual.com

Founder Paul Ballard discusses how new decor and a name change were only a couple of aspects of WOW's new identity.

Menu product development takes patience, collaboration

by Alicia Kelso — Editor, QSRWeb.com

You can create a great product but without marketing, it won't budge.

Fazoli's CEO unveils new fast casual concept

by Cherryh Cansler — Publisher, FastCasual.com

CEO Carl Howard hopes to corner the market on Italian fast casual.

Commentary: What you can learn from Panera's 'hidden menu'

Does having a secret menu make sense? The answer is, possibly.

Restaurant execs: Social media requires response, risk taking

by Alicia Kelso — Editor, QSRWeb.com

While likes and followers are important, the key metric is if something is shared.

How to choose the right mobile marketing platform

by Cherryh Cansler — Publisher, FastCasual.com

Mobile marketing execs explain why their platforms are the best option to run your loyalty programs.

How to win the Loyalty Marathon

To achieve strong results when running a marathon or building a loyalty program, you have to be patient, willing to stick to your plan and trust your training.

4 ways for restaurants to cash in on tourism

Since most foreign tourists won't have access to a PC during their trip, it's critical to offer mobile-based feedback mechanisms featuring short…

Tips on optimizing your online menu

Showcase your featured specials right on your homepage to draw first-time visitors in and build excitement around your limited-time offering.  

McDonald's Middle East teaches restaurant franchisees how to succeed internationally

by Cherryh Cansler — Publisher, FastCasual.com

In order to succeed internationally, American brands must learn to control their supply chain, choose the correct real estate and develop strong franchisees.

Pie Five CEO: Fast casual pizza 'solves a problem for consumers'

by Alicia Kelso — Editor, QSRWeb.com

Exec's intention is to become the "leading, preeminent fast casual brand in the pizza space."

Genghis Grill grows revenue by collecting customer feedback via mobile

by Cherryh Cansler — Publisher, FastCasual.com

The chain used a solution from Improving Restaurants to attract repeat customers.

How Zaxby's plans on becoming a 'household name'

by Cherryh Cansler — Publisher, FastCasual.com

The Southeast-based chicken chain is headed west.