Starbucks News & Media

Is the pumpkin-spice latte to blame for the fruity coffee trend?

by Cherryh Cansler — Publisher, FastCasual.com

Remember when we all thought adding a little pumpkin spice to our morning brew was the height of culinary rebellion? It turns out that was just the gateway…

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Freddy's joins premium beverage trend with new drink lineup

June 25, 2026

Freddy's Frozen Custard & Steakburgers has launched Freddy's Bevies, a beverage lineup featuring custard cream sodas, flavored teas and lemonades. The…

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How Starbucks’ new leadership role could help more women advance in the restaurant industry

by Cherryh Cansler — Publisher, FastCasual.com

The coffee chain will hire over 300 coffeehouse coaches over the next month, with thousands more by the end of the calendar year. It could be a huge step to…

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Starbucks debuts Blue Coconut beverages tied to Water.org donation campaign

June 17, 2026

Seattle-based Starbucks has introduced two summer beverages: the Blue Coconut Refresher and Iced Blue Coconut Matcha. Connected with the cold drinks are a…

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The return of the Unicorn Frappuccino: Can Starbucks avoid the headaches this time around?

by Amy Sorter — Writer and Editor, Connect Media

When Starbucks created the drink nearly nine years ago, it generated significant consumer interest, leading to thousands of social media posts but also…

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Starbucks' shine is back: 3 lessons from the Brian Niccol playbook

by Cherryh Cansler — Publisher, FastCasual.com

Simplifying metrics, focusing on incrementality and protecting turnover rates are part of the Starbucks turnaround plan.

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Starbucks launches beta ChatGPT integration for personalized beverage discovery

April 16, 2026

Starbucks is leaning into the "vibe" of its customers with a digital experiment designed to turn abstract moods into tangible caffeine orders.

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Teriyaki Madness ups protein game with Two-By-Two Bowl

April 10, 2026

Denver-based Teriyaki Madness has boosted the protein presence on its menu by adding the Two-By-Two Bowl, a limited-time offering that builds on the…

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Starbucks betting on mango

April 2, 2026

Mango flavors have earned a permanent place on the Starbucks drink menus, according to a company press release.

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Starbucks revamps partner incentives: 3 lessons for the fast casual industry

by Cherryh Cansler — Publisher, FastCasual.com

The initiative, part of the company’s "Back to Starbucks" transformation, introduces quarterly bonuses, expanded digital tipping, and a transition to weekly…

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Starbucks launches tiered loyalty program to boost engagement

March 10, 2026

Starbucks Coffee Company launched a reimagined loyalty program on Tuesday, introducing a three-tiered structure designed to increase personalized value for its…

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The Rewards Wars: Starbucks bets on AI while Panera returns to traditional math

by Cherryh Cansler — Publisher, FastCasual.com

Panera is moving toward a more traditional, transparent math — replacing "surprises" with a predictable points-per-dollar system. It is about removing the…

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Starbucks turnaround: Niccol’s "Back to Starbucks" plan ignites Q1 growth

January 29, 2026

Starbucks has officially shifted from defense to offense. During Wednesday's Q1 2026 earnings call, the company reported a 5% increase in global revenue to…

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Smoothie King, Tropical Smoothie Cafe join the 'proteinization' of the fast casual industry

by Cherryh Cansler — Publisher, FastCasual.com

Both beverage brands join Starbucks, Nekter Juice Bar and The Coffee Bean & Tea Leaf in the focus on protein

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The 'proteinization' of the fast casual industry: Starbucks, Nekter, Coffee Bean & Tea bulk up winter menus

by Cherryh Cansler — Publisher, FastCasual.com

While the "New Year, New Me" resolution season often focuses on restriction, smart brands are leaning into satiety and muscle recovery to drive traffic.

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Driving traffic in 2026: 4 coffee chain strategies fast casuals should embrace

by Shira Petrack — Content Manager, Placer.ai

Fast casual brands can drive traffic in 2026 without freebies by learning from Scooter's, Starbucks, 7 Brews and Dunkin.

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2025 in review: FastCasual’s 10 most-read stories

by Cherryh Cansler — Publisher, FastCasual.com

Top stories centered on major brand pivots, such as Golden Corral rebranding its fast casual concept, and the return of seasonal events like Starbucks' Red Cup…

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Starbucks reveals 9 most-viral drinks of 2025

December 11, 2025

Starbucks released a list of its most viral customized beverages of 2025, highlighting how social media trends created by customers and employees continue to…

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Starbucks self-order kiosks arrive in Seoul

November 18, 2025

Starbucks Korea has debuted two self-order kiosks at its Myeong-dong branch in central Seoul.

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How Starbucks proved that 'free' isn’t everything

by Lila Margalit — Content Writer, Placer.ai

The chain's Bearista launch drove a 37.8% visit spike compared to the chain’s 12-month daily average, with traffic remaining elevated since. Lila Margalit…

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