Cowboy Chicken, Newk's, La Madeleine execs dissect the many faces of mobile payments

Although mobile payment isn't a new concept, they aren't all that common in the restaurant industry. Adoption rates are rising, however, as customers become more comfortable with the technology. Restaurants that haven't jumped on the payments bandwagon can still find a seat but should understand that the technology is always changing.

In fact, some restaurateurs have taken a step back from the flashier near field communication technology and have adopted QR codes to reach consumers on more devices. Restaurants are also adding more value-added services, including order ahead to help consumers feel more comfortable using their smartphones for payment.

These were just a few topics addressed during a panel at this year's Fast Casual Executive Summit. Speakers included:

  • Sean Kennedy, president of Cowboy Chicken.
  • Todd Peacock, regional VP of operations of La Madeleine French Bakery & Cafe.
  • Alan Wright, former CMO of Newk's Eatery.
  • Theresa Dold, VP of agency strategy, LevelUp.

 


Topics: Mobile Payments, Online / Mobile / Social, Online Ordering, Online Services, POS

Companies: LevelUp


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