Cowboy Chicken, Newk's, La Madeleine execs dissect the many faces of mobile payments
Although mobile payment isn't a new concept, they aren't all that common in the restaurant industry. Adoption rates are rising, however, as customers become more comfortable with the technology. Restaurants that haven't jumped on the payments bandwagon can still find a seat but should understand that the technology is always changing.
In fact, some restaurateurs have taken a step back from the flashier near field communication technology and have adopted QR codes to reach consumers on more devices. Restaurants are also adding more value-added services, including order ahead to help consumers feel more comfortable using their smartphones for payment.
These were just a few topics addressed during a panel at this year's Fast Casual Executive Summit. Speakers included:
- Sean Kennedy, president of Cowboy Chicken.
- Todd Peacock, regional VP of operations of La Madeleine French Bakery & Cafe.
- Alan Wright, former CMO of Newk's Eatery.
- Theresa Dold, VP of agency strategy, LevelUp.
Wow Bao's Geoff Alexander reveals customer acceptance of the brand's self-ordering kiosks and use of pick-up cubbies.
The Restaurant Franchising and Innovation Summit brought together 200 restaurant industry execs for networking, learning and giving back to the community.
Wendy Meadley, social media expert, teaches restaurateurs how to vet social influencers and how to inspire them to create content for their brands.
Amanda Cohen, founder of NYC's Dirt Candy, chats with Fast Casual about why she doesn't allow tipping in her restaurant.
Carla Hall shares with FastCasual what she wishes she would have done differently and if she'll give the fast casual business another try.
Susan Taylor, director of franchise operations at Jamba Juice,
Jeff Bradbury- Hughes interview with Brian Bailey- Ichor
Big data is where it's at when it comes to must-have marketing technology, said Chris Ruszkowski, VP of marketing for Quizno's.
Melissa Gallagher, Freshii VP of marketing, chats about the variety of marketing techniques that the chain uses to get stand out among its competitors.
About 500 leaders of the fast casual industry gathered in October in Nashville for the annual Fast Casual Executive Summit.
Panera's former chief concept officer, Scott Davis, discusses why he thinks he'll hit another homerun with CoreLife Eatery.