Cowboy Chicken, Newk's, La Madeleine execs dissect the many faces of mobile payments
Although mobile payment isn't a new concept, they aren't all that common in the restaurant industry. Adoption rates are rising, however, as customers become more comfortable with the technology. Restaurants that haven't jumped on the payments bandwagon can still find a seat but should understand that the technology is always changing.
In fact, some restaurateurs have taken a step back from the flashier near field communication technology and have adopted QR codes to reach consumers on more devices. Restaurants are also adding more value-added services, including order ahead to help consumers feel more comfortable using their smartphones for payment.
These were just a few topics addressed during a panel at this year's Fast Casual Executive Summit. Speakers included:
- Sean Kennedy, president of Cowboy Chicken.
- Todd Peacock, regional VP of operations of La Madeleine French Bakery & Cafe.
- Alan Wright, former CMO of Newk's Eatery.
- Theresa Dold, VP of agency strategy, LevelUp.
Susan Taylor, director of franchise operations at Jamba Juice,
Which Wich Founder Jeff Sinelli is cautious when it comes to rolling out technology, only deploying it when he has first taken care of the human element of the business.
Sponsored by: Hughes
Jeff Bradbury- Hughes interview with Brian Bailey- Ichor
Big data is where it's at when it comes to must-have marketing technology, said Chris Ruszkowski, VP of marketing for Quizno's.
Melissa Gallagher, Freshii VP of marketing, chats about the variety of marketing techniques that the chain uses to get stand out among its competitors.
Mary Barker, VP of human resources at Rave Restaurant Group, talks about how the brand handles training.
Sponsored by: Hughes
About 500 leaders of the fast casual industry gathered in October in Nashville for the annual Fast Casual Executive Summit.
Panera's former chief concept officer, Scott Davis, discusses why he thinks he'll hit another homerun with CoreLife Eatery.
Wahlburgers CFO Patrick Renna talks about the brand's plans of opening 500 units worldwide.
Powell Kalish, the concept's chief development officer, sat down with FastCasual's Cherryh Cansler to describe how he chooses sites for the pizza and salad concept.
Natalie Anderson Liu, Mooyah's VP of marketing, chats with Cherryh Cansler about how the cash infusion from the chain's new owner, an Affiliate of Balmoral Funds LLC and Gala Capital Partners, will help the brand grow.