The anti-app: why messaging is the new loyalty program

More than 60 percent of smartphone users download an average of zero apps every month, and most of those are opened only once. Roughly 75 percent of consumers…

White Castle, Burger 21 celebrate 'Hamburger Month'

May 5, 2017

A number of hamburger-focused chains are pushing sales this month by promoting National Hamburger Month. White Castle leads the charge as the "official…

Caffeine-infused bagel perks up Einstein Bros menu

May 4, 2017

Caffeine addicts have a new way to get their fix, thanks to the Espresso Buzz Bagel.

Carolinas' Shuckin' Shack finds recycling shells sells

by S.A. Whitehead — Food Editor, Net World Media Group

Oyster restaurants are at the forefront of a shell-recycling movement that not only may again make Chesapeake Bay a hotbed of oyster activity but also serves…

Webinar: Are you getting the biggest bang for your franchise marketing buck?

May 1, 2017

As restaurateurs, you not only sell to diners every day, but also simultaneously to future franchisees who may either be among those diners, in the local…

Pinkberry/Paytronix promotion reveals open rates' 'dirty little secret'

April 26, 2017

Last Independence Day, Pinkberry generated a few of its own fireworks when it launched a wildly successful double points ice cream promotion using the brand's…

3 execs describe how to take on the world without losing your brand

by S.A. Whitehead — Food Editor, Net World Media Group

Taking a brand to another country is one of the most complex challenges a brand's leadership can undertake. At the Restaurant Franchising and Innovation Summit…

Restaurant industry upbeat for 2017; big year for digital marketing

April 24, 2017

This year promises to be a lucrative one for the restaurant industry, according to the Toast Restaurant POS "Restaurant Success in 2017 Industry Report," which…

HuHot launches carry-out program with photo contest

April 19, 2017

HuHot is implementing carry-out in all of its units after a successful test run with two franchisee groups, according to a company press release. One group…

Rising Roll reinvents image, franchising

April 19, 2017

Rising Roll is releasing a new restaurant design, a new logo, an expanded menu and an updated service model, according to a press release. Most importantly…

Mobile Vending University helps prepare food truck owners

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Mobile Vending University provides a certified course in operating a food truck in Pasco, Washington. The attendees are taught by subject matter experts in all…

Restaurants dish out savings to soothe the stressed tax filer

by S.A. Whitehead — Food Editor, Net World Media Group

Restaurants are doing their part to calm the masses with money-saving deals on Tuesday, the nation's day of shared tax-paying pain.

3 ways to engage millennials and Gen Z

Research shows that Gen Zers are more careful about how much they spend at restaurants, but they, along with millennials, are increasing their away-from-home…

Pita Pit launches online game to promote LTO

April 13, 2017

Pita Pit is relying on gaming to introduce its latest LTO —  the Baja Chicken Bacon Ranch pita, which includes grilled chicken, thinly carved bacon, romaine…

Free webinar: Is your franchise marketing strategy hurting or harming your brand?

by S.A. Whitehead — Food Editor, Net World Media Group

How is your brand coming across with potential and existing franchisees? If you aren't sure or don't have a well-crafted strategy based on proven best…

Chipotle launches new campaign focused on ingredients

April 10, 2017

Chipotle is aiming to get more "real" with the launch of a new marketing campaign about the ingredients in its menu items.

Potbelly lures mobile app users with a tasty treat

April 4, 2017

Potbelly Sandwich Shop last week officially launched its mobile app, which features payments, order-ahead capabilities and rewards. 

Chronic Tacos returns to Angel's Stadium

April 3, 2017

Chronic Tacos, the charity Olive Crest and the Los Angeles Angles will partner on May 5 to celebrate Cinco de Mayo and let one lucky child throw the Angel's…

Zaxby's menu features spring items

March 30, 2017

Zaxby's Grilled Cobb Zalad and Berry Breezy Lemon Squeezy drink are the concept's spring menu highlights, according to a press release.

Social Media Marketing Guide for Food Truck Success

This guide is designed to give food truck operators an understanding of social media marketing.

Presented by FoodTruckOperator.com