How COVID-19 forced The Halal Guys to change marketing tactics

Ahmed Abouelenein, CEO of The Halal Guys, discusses how the New York-based chain's marketing tactics differ from pre-pandemic days.

Did Uber Eats' Super Bowl ad miss the mark?

by Vanessa Montalbano

When Willy Solis, an Uber Eats driver from Denton, Texas, saw the company's $5.5 million commercial on Super Bowl night, he thought it was "kind of disgusting."

Pret A Manger: Something's brewing in the subscription economy

by Sean Keith

Amazon Prime. Ipsy. HelloFresh. Dollar Shave Club. Stich Fix. BarkBox. Netflix. Ten years ago, this list would've been a list of nonsense words bookended by…

6 ways to promote your restaurant on TikTok

by Thibaud Clement

Here are six ideas for how to harness the power of TikTok to market your restaurant, no matter where you are located, the size of your team or the type of food…

A shout out to all the fast casuals helping us eat our election feelings

by Cherryh Cansler — Editor, FastCasual.com

To call the presidential election polarizing would be the understatement of the year, but most Americans — regardless of political party affiliation — will…

Restaurants adapt to short, long-term impact of COVID-19

by Fast Casual

The short-term impacts of COVID-19 have been tremendous on restaurant customer behavior. Luckily, restaurants have adopted many tactics to handle both the…

Little Greek COO: Why standing still won't work

Bryan St. George, COO of Little Greek Franchise Development/Little Greek Fresh Grill, discusses marketing techniques that can help restaurants during COVID-19.

10 reasons Fast Casual's Top 100 will be 'the virtual event of the year'

by Cherryh Cansler — Editor, FastCasual.com

The 2020 Fast Casual Top 100 winners will be revealed during a live, virtual gala May 15.

Is your e-marketing strategy missing these 10 things?

by Nancy A Shenker — CEO, theONswitch, LLC

Email is an often-overlooked and effective tactic in the marketing mix, and restaurants should use it to tell customers about delivery and carry-out specials…

10 ways to make your customers heart you on Valentine’s Day

by Kristi Turner, Compeat, Kristi Turner — CMO, Compeat

About 32% of Americans will visit a restaurant on Valentine's Day, and it's not just for coulples. Single men will spend an average of $71, while single woman…

12 creative restaurant marketing strategies for increasing revenue

Restaurant marketing strategies are complex and ever-changing, but using creative strategies, informed by data about your restaurant customers and operations…

Will 'Game of Thrones' show up on your menu?

by Cherryh Cansler — Editor, FastCasual.com

Although Shake Shack and Buffalo Wild Wings are gearing up for the return of Game of Thrones with a few Westeros-inspired LTOs, we think a few other brands…

The power of digital coupons for multi-unit restaurants

Perse Faily, president and CEO at Tillster, explains why restaurants should use digital coupons as they allow brands to capture guest information, build more…

8 ways to win with your customers on Super Bowl Sunday

Think it's too late to launch a winning Super Bowl promotion? Think again. By using the right channels, there's still plenty of opportunities to generate buzz…

7 social media platforms you must master to increase traffic

by Richard Traylor — Writer, WebstaurantStore

An SEO content specialist for the foodservice industry offers a primer on using social media, a must-have in today's foodservice business.

3 easy ways to improve fast casual marketing campaigns

Hassy Braggs, marketing director of Your Pie, shares three guidelines that he uses as the driving force across any campaign.

Marketing ROI 101: Attribution, measurement aren't the same

Sustainable marketing-driven growth relies on finding the mix of tactics that drive more incremental contribution than they cost to execute.

Solving the 'ROI problem' of digital marketing

Capturing a customer, gaining an understanding of what drove that customer to you, quantifying revenue and leveraging customer data to segment audiences in…

QSRs must know ups 'n downs of apps to adapt

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

Like all technology, restaurant app development grows exponentially. But consumers' demands of those apps grows at least as quickly, with diners always…

4 ways to make Gen Z love your brand

When it comes to the 22 and under age group, marketers have their work cut out for them. This group of individuals born after 1996, referred to as Gen Z…