4 ways to profit from social media food trends

by Katie Fairchild

From #girldinner and tinned fish to chopped sandwiches and shrooms, restaurants can use platforms such as TikTok and Instagram to draw in new prospects and…

6 things families want from fast casual brands

by Jennifer Loper — President, C3 Brand Marketing

Families with kids 12 and under bring in checks that are more than twice as high as parties without kids. What are you doing to get your piece of the pie?

Kelly’s Roast Beef CEO learns 4 lessons from rebranding

Neil Newcomb, CEO of Kelly’s Roast Beef Franchising, offers insight into successfully rebranding a restaurant company.

March madness: How restaurants can turn home court advantage into a sales slam dunk

by Aman Narang — Co-founder, COO, President, Director, Toast

Restaurants should have a strategy and the right tools in place to take advantage of March Madness revenue opportunities

3 tips for restaurant operators to maximize online ordering sales on game days

by Mo Chaar

In the restaurant industry, major sporting events like March Madness and the World Series present great opportunities for restaurants to boost their revenue…

3 ways Playa Bowls attracts Gen Z franchisees

Abby Taylor and Rob Giuliani, co-founders of Playa Bowls, describe how offering a business model that adapts to sustainable and simple business practices…

Loyalty is key to keeping customers happy in the face of rising prices

by Zach Goldstein — CEO and Founder, Thanx

Restaurants should rely on sophisticated loyalty programs to offer non-discount rewards that entice with exclusivity and access, according to Thanx CEO Zach…

7 Father’s Day ideas to drive restaurant sales

by Tony Smith — CEO & Co-founder, Restaurant365

Tony Smith, CEO and co-founder of Restaurant365, shares a few ways that restaurants can cash in on Father's Day.

3 ways restaurants can prevent guests from reaching 'tipping point'

by Matt Lukosavich — Strategy Director, Vericast

With annual menu price inflation at its highest since 1982, Matt Lukosavich, strategy director of Vericast, reveals how restaurants can rely on smart targeting…

7 must-haves for your restaurant marketing playbook during Super Bowl

by Tony Smith — CEO & Co-founder, Restaurant365

Ahead of the big game, get your team ready to perform like champions despite the obstacles created by the pandemic.

6 in-mail restaurant marketing mistakes to avoid

by Wayne Wilson — President of Sales, Inside the Box Marketing, Inc.

Marketing pro shares the biggest mistakes he's seen over the years when it comes to promoting your restaurant in good old-fashioned mailboxes.

4 ways to prevent ad cannibalization

by Patrick Pleiss — Co-Founder, Hyperlocology

One of the biggest marketing challenges consistently shared by restaurant franchise brand teams is the potential for ad cannibalization between national and…

4 questions to ask when positioning your restaurant brand

by Saskia Ketz

Restaurant entrepreneurs need more than just a great menu and a good team. They must be fantastic marketers as well. While many people have some idea of where…

3 ways to accelerate guest loyalty

by Matthew Lukosavich — Strategy Director - Restaurant, Vericast

It's critical that restaurants leverage an always-on, omnichannel approach that ensures their messaging is front and center during the customer decision-making…

4 ways loyalty can drive nontraditional growth strategies

by Brittany Maroney — Sr Product Marketing Manager, Punchh

Major brands are looking at nontraditional formats like airports, grocery and campuses, requiring marketers to re-evaluate their existing campaign strategy.

FAT Brands execs to discuss brand growth at 1-day virtual seminar

FAT Brands CEO Andy Wiederhorn and CMO Thayer Wiederhorn, who have acquired several brands over the past few years, will discuss the strategies behind the…

Domino’s director of digital retail innovation headlining #ElevateICX virtual event

by David Drain

Executives from Domino's, Behr Paint, Under Armour, Verizon and White Castle will speak at the Interactive Customer Experience (ICX) Association's one-day…

Fast casuals embrace 'Earth Day' with traffic-increasing deals

by Cherryh Cansler — Editor, FastCasual.com

Whether it's creating menu items with lower-carbon footprints or making donations to save marine wildlife, a variety of restaurant execs are doing what they…

By the numbers: Advice for new restaurateurs

by Marlo Fogelman

Marlo Fogelman, an attorney and founder and CEO of Marlo Marketing, shares her thoughts on where the restaurant industry is now, and what new restaurateurs…

QSRs' new Holy Grail: 1st-party data

by Dennis Becker — Ceo, Mobivity

Changes are afoot on the fast food marketing landscape in both traditional media and -- starting in 2022 -- on the digital playing field. The question is, has…