Staffing

Cousins Subs promotes Maja Gettrust to VP of marketing

Source: Cousins Subs

May 27, 2026

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Cousins Subs promoted industry veteran Maja Gettrust to vice president of Marketing. She will oversee brand strategy, creative development, media, loyalty marketing, digital platforms and vendor partnerships, as well as the company's website and mobile app.

Gettrust joined Cousins Subs in July 2023 as creative manager and was promoted to creative director at the end of 2024. She also served in an interim role on the company's leadership team beginning in July 2025.
According to the company, Gettrust played a key role in refining the brand's direction, improving creative execution and strengthening consistency across marketing channels.

"Maja strengthens how our brand shows up across every touchpoint and brings consistency and intention to our marketing," Christine Specht, CEO of Cousins Subs, said in a press release.

"She continually moves the brand forward in both how we look and how we connect with our guests."

Headquartered in Milwaukee, Cousins Subs and its franchisees operate nearly 100 sandwich shops throughout Wisconsin.

Before joining Cousins, Gettrust was the marketing manager with Breadsmith Franchising. During her more than 10 years with the Whitefish Bay, Wisconsin company, she also held several creative and marketing roles focused on brand strategy, creative leadership and marketing execution.