How to use digital platforms to earn more profits

by Alicia Kelso — Editor, QSRWeb.com

Privy's co-founder gives pointers on which digital mediums can best help make the most money for restaurants.

Push marketing that turns people on, not off

Treating push marketing the way you handle TV and radio advertising will not work.

Vine vs. Instagram Video: Which platform is best for restaurants?

by Cherryh Cansler — Publisher, FastCasual.com

Video marketing may be the future of social media.

7 ways your restaurant's website boosts your bottom line

Add keywords to reflect your niche; this attracts new people to your restaurant through generic searches.

Millennials want to help your brand share its story

by Alicia Kelso — Editor, QSRWeb.com

The 80 million-strong Millennial demographic currently accounts for about 21 percent of all consumer spending.

How to add the right beverages and desserts to the menu mix

by Alicia Kelso — Editor, QSRWeb.com

Don't be bullied into doing something just because a competitor is doing it well.

How restaurants can win at gamification

If done correctly, gamification can engage customers and help restaurants grow their businesses.

Infographic: 'This Mobile Life'

Smartphones have become the technology of choice for consumers searching for, ordering from and connecting with restaurants.

How to turn negative reviews into positive sales

If handled correclty, negative word of mouth may actually indicate brand passion and lead to increased sales.

5 reasons why your mobile site is failing

Poorly designed mobile websites can be more of a detriment to your company, than a boon for business

Millennial Marketing: How Top That! Pizza is cracking the code

The build-your-own pizza chain has created a combination of food offerings, in-store experiences and out-of-store communication techniques to reach the teen…

Earl of Sandwich, VooDoo BBQ will discuss Millennial marketing at FCES

Attendees of Fast Casual Executive Summit will learn strategies and best practices for using the mobile channel to build profitable relationships with…

Why Firehouse, Jason's Deli rely on customer analytics

It's important to understand who your customers are, so you can better evaluate how to get close to them.

Why measuring social media is key to growing fast casual pizza brands

Pizza brands should turn to social intelligence to examine their brand reputation and operational performance by location.

Retail experts point to Starbucks as model for customer service

by Alicia Kelso — Editor, QSRWeb.com

Restaurants aren't in the "restaurant business;" they're in the "experience" business.

How Instagram helped family-owned fast casual build customer loyalty

The small restaurant brand now has 1,000 followers.

Getting clued-in to managing customer experiences

Satisfaction, loyalty and invested customers are based on deeper emotional engagement and less on rational thought.

Infographic: 3 ways loyalty programs grow your business

Loyalty incentives can lift customer visits on average by 12 to 44 percent.

6 tips to pump up delivery, carryout orders

Special discounts for pick-up orders, free items with group orders and customers loyalty programs are all efficient techniques.

Chipotle Twitter Hack: Hit or Miss?

By Gabby Shock, community manager,  Barkley