Leveraging your network for effective marketing strategies

by Alicia Kelso — Editor, QSRWeb.com

If you thank your loyal customers and show you appreciate them, most of the time they will return.

Why Bruegger's launched a new design, menu

by Cherryh Cansler — Editor, FastCasual.com

Along with the new physical design, the chain has updated its logo, point-of-purchase materials, to-go packaging and is now in the process of updating the…

Truth time: Fast casual leaders answer your questions

by Cherryh Cansler — Editor, FastCasual.com

CEOs discuss everything from marketing and growth to washable dishes and conumer analytics.

Starbucks 'uniquely positioned' as consumers shift to digital

The company processed 2-plus million new Starbucks card activations a day leading up to Christmas.

5 ways to build a strong brand across all markets

Market content to specific customers by incorporating geo-location data into your website.

'Tis the Season for mGifting and rewarding

Sending gift cards via digital and mobile channels has increased eight times since 2012.

Pre-winter means a perfect storm for LTOs

by Cherryh Cansler — Editor, FastCasual.com

From sandwiches to lattes, FastCasual.com takes a look at some of the season's newest menu items.

How to use digital platforms to earn more profits

by Alicia Kelso — Editor, QSRWeb.com

Privy's co-founder gives pointers on which digital mediums can best help make the most money for restaurants.

Push marketing that turns people on, not off

Treating push marketing the way you handle TV and radio advertising will not work.

Vine vs. Instagram Video: Which platform is best for restaurants?

by Cherryh Cansler — Editor, FastCasual.com

Video marketing may be the future of social media.

7 ways your restaurant's website boosts your bottom line

Add keywords to reflect your niche; this attracts new people to your restaurant through generic searches.

Millennials want to help your brand share its story

by Alicia Kelso — Editor, QSRWeb.com

The 80 million-strong Millennial demographic currently accounts for about 21 percent of all consumer spending.

How to add the right beverages and desserts to the menu mix

by Alicia Kelso — Editor, QSRWeb.com

Don't be bullied into doing something just because a competitor is doing it well.

How restaurants can win at gamification

If done correctly, gamification can engage customers and help restaurants grow their businesses.

Infographic: 'This Mobile Life'

Smartphones have become the technology of choice for consumers searching for, ordering from and connecting with restaurants.

How to turn negative reviews into positive sales

If handled correclty, negative word of mouth may actually indicate brand passion and lead to increased sales.

5 reasons why your mobile site is failing

Poorly designed mobile websites can be more of a detriment to your company, than a boon for business

Millennial Marketing: How Top That! Pizza is cracking the code

The build-your-own pizza chain has created a combination of food offerings, in-store experiences and out-of-store communication techniques to reach the teen…

Earl of Sandwich, VooDoo BBQ will discuss Millennial marketing at FCES

Attendees of Fast Casual Executive Summit will learn strategies and best practices for using the mobile channel to build profitable relationships with…

Why Firehouse, Jason's Deli rely on customer analytics

It's important to understand who your customers are, so you can better evaluate how to get close to them.