Restaurant execs share successful mobile campaign stories

by Alicia Kelso — senior editor, QSRweb.com

Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.

5 mistakes to avoid from your restaurant's mobile presence

If you want your potential customers to find your restaurant, you have to make sure your contact information and address is visible.

The best social media strategies depend on experimentation

by Alicia Kelso — Editor, QSRWeb.com

The key to any marketing strategy is having compelling content; this is especially true on social media.

April Fool's: Restaurant brands get in on the fun

by Cherryh Cansler — Publisher, FastCasual.com

Restaurant brands 'launch' clear coffee, a kale shake and an edible pizza box.

WFF 2014: A view from the top

by Cherryh Cansler — Publisher, FastCasual.com

Get a look at what happened at the 2014 WFF's Leadership Conference.

Robeks CMO explains strategy on 'next-generation' concept

The chain hopes its new design, menu and marketing strategy will help it continue its 27 months of same-store sales increases.

Digital, food, Oprah highlight Starbucks' Shareholders Meeting

by Alicia Kelso — Editor, QSRWeb.com

The beer and wine tests are going better than expected and will be expanded to multiple cities.

Panera ads resonate with customers

Pizza companies outscored burger brands by 6.2 percent and other QSR advertisers by 1.8 percent.

Cobranding Part 2: Will it work for fast casuals?

by Cherryh Cansler — Publisher, FastCasual.com

Three executives discuss how and why cobranding works well for their concepts.

Cobranding Part 1: Will it work for fast casuals?

by Cherryh Cansler — Publisher, FastCasual.com

While developing the right partnership can be tricky, cobranding is a great way to add an additional revenue stream.

Leveraging your network for effective marketing strategies

by Alicia Kelso — Editor, QSRWeb.com

If you thank your loyal customers and show you appreciate them, most of the time they will return.

Why Bruegger's launched a new design, menu

by Cherryh Cansler — Publisher, FastCasual.com

Along with the new physical design, the chain has updated its logo, point-of-purchase materials, to-go packaging and is now in the process of updating the…

Truth time: Fast casual leaders answer your questions

by Cherryh Cansler — Publisher, FastCasual.com

CEOs discuss everything from marketing and growth to washable dishes and conumer analytics.

Starbucks 'uniquely positioned' as consumers shift to digital

The company processed 2-plus million new Starbucks card activations a day leading up to Christmas.

5 ways to build a strong brand across all markets

Market content to specific customers by incorporating geo-location data into your website.

'Tis the Season for mGifting and rewarding

Sending gift cards via digital and mobile channels has increased eight times since 2012.

Pre-winter means a perfect storm for LTOs

by Cherryh Cansler — Publisher, FastCasual.com

From sandwiches to lattes, FastCasual.com takes a look at some of the season's newest menu items.

How to use digital platforms to earn more profits

by Alicia Kelso — Editor, QSRWeb.com

Privy's co-founder gives pointers on which digital mediums can best help make the most money for restaurants.

Push marketing that turns people on, not off

Treating push marketing the way you handle TV and radio advertising will not work.

Vine vs. Instagram Video: Which platform is best for restaurants?

by Cherryh Cansler — Publisher, FastCasual.com

Video marketing may be the future of social media.