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Marketing Features

Digital, food, Oprah highlight Starbucks' Shareholders Meeting

by Alicia Kelso — Editor, QSRWeb.com

The beer and wine tests are going better than expected and will be expanded to multiple cities.

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Panera ads resonate with customers

Pizza companies outscored burger brands by 6.2 percent and other QSR advertisers by 1.8 percent.

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Cobranding Part 2: Will it work for fast casuals?

by Cherryh Cansler — Editor, FastCasual.com

Three executives discuss how and why cobranding works well for their concepts.

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Cobranding Part 1: Will it work for fast casuals?

by Cherryh Cansler — Editor, FastCasual.com

While developing the right partnership can be tricky, cobranding is a great way to add an additional revenue stream.

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Leveraging your network for effective marketing strategies

by Alicia Kelso — Editor, QSRWeb.com

If you thank your loyal customers and show you appreciate them, most of the time they will return.

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Why Bruegger's launched a new design, menu

by Cherryh Cansler — Editor, FastCasual.com

Along with the new physical design, the chain has updated its logo, point-of-purchase materials, to-go packaging and is now in the process of updating the…

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Truth time: Fast casual leaders answer your questions

by Cherryh Cansler — Editor, FastCasual.com

CEOs discuss everything from marketing and growth to washable dishes and conumer analytics.

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Starbucks 'uniquely positioned' as consumers shift to digital

The company processed 2-plus million new Starbucks card activations a day leading up to Christmas.

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5 ways to build a strong brand across all markets

Market content to specific customers by incorporating geo-location data into your website.

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'Tis the Season for mGifting and rewarding

Sending gift cards via digital and mobile channels has increased eight times since 2012.

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Pre-winter means a perfect storm for LTOs

by Cherryh Cansler — Editor, FastCasual.com

From sandwiches to lattes, FastCasual.com takes a look at some of the season's newest menu items.

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How to use digital platforms to earn more profits

by Alicia Kelso — Editor, QSRWeb.com

Privy's co-founder gives pointers on which digital mediums can best help make the most money for restaurants.

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Push marketing that turns people on, not off

Treating push marketing the way you handle TV and radio advertising will not work.

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Vine vs. Instagram Video: Which platform is best for restaurants?

by Cherryh Cansler — Editor, FastCasual.com

Video marketing may be the future of social media.

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7 ways your restaurant's website boosts your bottom line

Add keywords to reflect your niche; this attracts new people to your restaurant through generic searches.

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Millennials want to help your brand share its story

by Alicia Kelso — Editor, QSRWeb.com

The 80 million-strong Millennial demographic currently accounts for about 21 percent of all consumer spending.

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How to add the right beverages and desserts to the menu mix

by Alicia Kelso — Editor, QSRWeb.com

Don't be bullied into doing something just because a competitor is doing it well.

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How restaurants can win at gamification

If done correctly, gamification can engage customers and help restaurants grow their businesses.

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Infographic: 'This Mobile Life'

Smartphones have become the technology of choice for consumers searching for, ordering from and connecting with restaurants.

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How to turn negative reviews into positive sales

If handled correclty, negative word of mouth may actually indicate brand passion and lead to increased sales.

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