How to survive the protein craze

Cutting costs by creating limited time offers or new menu items that scale down the serving of animal protein could be interesting to test with consumers.

New Wild Wing Cafe CEO has deep roots in fast casual, QSR

by Brenda Rick Smith — Editor, Networld Media Group

Restaurant industry veteran Tom Lewison has been tapped to help Wild Wing Cafe take flight.

Restaurants tap into the selfie trend

by Alicia Kelso — Editor, QSRWeb.com

Selfies that include brand references are an implied testimonial, and brands are wise to tap into the trend.

#CONNECTsummit14: Marketers should opt in to text as key mobile messaging channel

When it comes to building relationships with hardcore fans, marketers shouldn't overlook the original mobile messaging channel: text.

Noodles & Company reports limp Q2 comps

by Brenda Rick Smith — Editor, Networld Media Group

Noodles & Company posted disappointing Q2 results, with comps declining 1 percent for company owned stores, 2.2 percent for franchised stores and 1.1 percent…

Summit will help fast casual restaurants 'think mobile first'

CONNECT Mobile Innovation Summit coming up Aug. 18-20 will feature the CEOs of Firehouse Subs and McAlister's Deli.

Homestyle Dining leverages smaller footprint to create 'plush fast casual' steak concept

by Alicia Kelso — Editor, QSRWeb.com

Bo's Steak & Grill features a backyard barbecue theme, with country music, denim and red solo cups.

Turning social media likes into restaurant traffic

by Alicia Kelso — Editor, QSRWeb.com

Offer customers something, like a discount or a recipe, in return for their like.

Pasta Patrol: Fazoli's takes brand door-to-door to reach seniors, families

by Brenda Rick Smith — Editor, Networld Media Group

Community marketing efforts help double visits from senior adults.

Fresh To Order CEO: Fast casual concepts need to 'elevate up'

by Alicia Kelso — Editor, QSRWeb.com

Panos believes many brands in the segment are not delivering on true, fresh, made-from-scratch products.

Moe's finds a sweet spot with contextualized tweets, increased digital spend

by Brenda Rick Smith — Editor, Networld Media Group

A well-timed tweet helped drive home Moe's brand message and engage customers.

Building, branding and loyalty in fast casual

Fast casual operations in non-commercial establishments are building brands and creating loyal consumers.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

Restaurants fire up promos for Fourth of July holiday

by Alicia Kelso — Editor, QSRWeb.com

From menu rollouts to marketing campaigns, some concepts are in the spirit.

Dickey's adds chief brand officer to communicate 'basics done right'

by Brenda Rick Smith — Editor, Networld Media Group

Christie Finley aims to deliver consistent customer experience as company expands rapidly coast to coast.

5 steps to get more (raving) customer reviews

Seventy-nine percent of consumers trust online reviews as much as personal recommendations.

How restaurants can use technology to influence customer trigger points

by Alicia Kelso — Editor, QSRWeb.com

A mobile strategy is about getting data from your customers while at the same time giving them a genuine value-add.

Why IT deserves a spot at the marketing table

In order to resonate with customers, applications and campaigns must be exciting, unique and useful.

How to extend the brand experience beyond your restaurant's four walls

by Alicia Kelso — Editor, QSRWeb.com

You have to commit to social media, spending time there and deeply engaging with your customers.

Restaurant marketers: Fear of failure kills creativity

by Alicia Kelso — Editor, QSRWeb.com

In order for a marketing strategy to be successful, the operations team has to execute.