Moe's finds a sweet spot with contextualized tweets, increased digital spend

by Brenda Rick Smith — Editor, Networld Media Group

A well-timed tweet helped drive home Moe's brand message and engage customers.

Building, branding and loyalty in fast casual

Fast casual operations in non-commercial establishments are building brands and creating loyal consumers.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

Restaurants fire up promos for Fourth of July holiday

by Alicia Kelso — Editor, QSRWeb.com

From menu rollouts to marketing campaigns, some concepts are in the spirit.

Dickey's adds chief brand officer to communicate 'basics done right'

by Brenda Rick Smith — Editor, Networld Media Group

Christie Finley aims to deliver consistent customer experience as company expands rapidly coast to coast.

5 steps to get more (raving) customer reviews

Seventy-nine percent of consumers trust online reviews as much as personal recommendations.

How restaurants can use technology to influence customer trigger points

by Alicia Kelso — Editor, QSRWeb.com

A mobile strategy is about getting data from your customers while at the same time giving them a genuine value-add.

Why IT deserves a spot at the marketing table

In order to resonate with customers, applications and campaigns must be exciting, unique and useful.

How to extend the brand experience beyond your restaurant's four walls

by Alicia Kelso — Editor, QSRWeb.com

You have to commit to social media, spending time there and deeply engaging with your customers.

Restaurant marketers: Fear of failure kills creativity

by Alicia Kelso — Editor, QSRWeb.com

In order for a marketing strategy to be successful, the operations team has to execute.

Restaurant execs share successful mobile campaign stories

by Alicia Kelso — senior editor, QSRweb.com

Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.

5 mistakes to avoid from your restaurant's mobile presence

If you want your potential customers to find your restaurant, you have to make sure your contact information and address is visible.

The best social media strategies depend on experimentation

by Alicia Kelso — Editor, QSRWeb.com

The key to any marketing strategy is having compelling content; this is especially true on social media.

April Fool's: Restaurant brands get in on the fun

by Cherryh Cansler — Editor, FastCasual.com

Restaurant brands 'launch' clear coffee, a kale shake and an edible pizza box.

WFF 2014: A view from the top

by Cherryh Cansler — Editor, FastCasual.com

Get a look at what happened at the 2014 WFF's Leadership Conference.

Robeks CMO explains strategy on 'next-generation' concept

The chain hopes its new design, menu and marketing strategy will help it continue its 27 months of same-store sales increases.

Digital, food, Oprah highlight Starbucks' Shareholders Meeting

by Alicia Kelso — Editor, QSRWeb.com

The beer and wine tests are going better than expected and will be expanded to multiple cities.

Panera ads resonate with customers

Pizza companies outscored burger brands by 6.2 percent and other QSR advertisers by 1.8 percent.

Cobranding Part 2: Will it work for fast casuals?

by Cherryh Cansler — Editor, FastCasual.com

Three executives discuss how and why cobranding works well for their concepts.

Cobranding Part 1: Will it work for fast casuals?

by Cherryh Cansler — Editor, FastCasual.com

While developing the right partnership can be tricky, cobranding is a great way to add an additional revenue stream.