Tinder-like app hopes to drive restaurant traffic

Restaurant brands now have another way to reach customers, thanks to FoodFaves, an app that crowdsources pictures of users' favorite foods, helping them pinpoint cravings and directing them to that exact dish in a few miles or less, according to a company press release.

The app works like a cross between the Tinder dating app, Instagram and a phone's GPS. The app's algorithm learns the user's food preferences through a swiping mechanism, suggests pictures of food in their area to look at, then shows them the foodservice outlet that prepared that food so they can go get it.

There is a social component on the app that enables users to share their food experiences with friends and colleagues, helping to also spread the word for foodservice outlets.

Restaurants outlets can take advantage of the app by posting their best-in-show entrees, appetizers, drinks and desserts onto FoodFaves' desktop restaurant dashboard, which goes immediately into the end user's live app feed, according to the release. 

Topics: Online Ordering, Operations Management, Systems / Technology

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