Swig signs 10-unit franchise agreement to expand in Northern Colorado

Swig, a custom beverage chain known for serving dirty soda, has signed a 10-unit franchise agreement to expand its presence across Northern Colorado.

The multi-unit deal with father-and-son franchisees Marc and Zach Rogers targets locations in Fort Collins, Loveland, and Greeley. The duo plans to open their first site by June 2027.

"Colorado continues to be an exciting growth market for Swig, and partnerships with experienced operators like Marc and Zach are key to bringing our brand to new communities," Alex Dunn, CEO of Swig, said in a company press release.

The franchisees bring extensive industry experience to the expansion:

• Marc Rogers spent decades in restaurant franchising across six concepts and owns a local brewery in Colorado.
• Zach Rogers spent 15 years in the restaurant sector, rising from busboy to franchise owner following his military service.

Swig's fast-casual model features drive-thru-centric footprints operating in spaces as small as 800 to 850 square feet. Without complex kitchen infrastructure requirements, the streamlined layout reduces labor demands and lowers build-out costs for multi-unit operators, said Todd Smith, president of Swig

"As we continue scaling Swig nationwide, our focus remains on building a franchise system that supports sustainable, long-term growth for our operators," he said in the release. "We're seeing strong interest from experienced multi-unit operators who recognize the opportunity within the dirty soda category."

Founded in 2010 by Nicole Robison in St. George, Utah, Swig has grown into a national brand operating more than 180 locations across 17 states. The concept mixes traditional sodas with flavor syrups, fresh fruit, purées, and creams, alongside a menu of energy drinks, baked goods, and savory snacks.