Dave & Buster’s adds Marvel games, cocktails in Doom & Buster’s rebrand

Dave & Buster's is temporarily changing its name to Doom & Buster's as part of a nationwide tie-in with Marvel Studios' "Avengers: Doomsday." The promotion adds Marvel-themed games, collectibles and a limited-time drink menu to its stores.

The full rebrand begins on Nov. 16 and runs through Jan. 31, 2027, which covers the weeks before and after the film's Dec. 18 debut in theaters. The company's first Marvel-themed games began rolling out Nov. 4.

"When one of the biggest movies of the year is coming, you don't put up a poster. You bend the knee," Jeremy Tucker, chief marketing officer at Dave & Buster's, said in a press release. "We gave Doom our name. We gave him the floor. We gave him the bar."

Doomsday Zones anchor the promotion

The centerpiece will be the Doomsday Zone, opening Nov. 16. Themed entry arches, Marvel signage and game screens set apart a section of each store's gaming floor.

New games include Marvel Cosmic Invasion, a four-player beat-'em-up game; Avengers: Roller Race & Battle, a four-player racing game; and Thor's Hammer Strike.

Additionally, stores are adding a Human Crane, a ride-in claw-for-gifts game. Other additions are a Mystery Crane, Smash N Win, an Avengers-themed photo booth and an Avengers Funko pusher game.

Also available while supplies last are Collectible Power Cards featuring Thor, Doctor Doom, Yelena and other characters.

The company said that games, attractions and prizes vary by location.

Courtesy of Dave & Buster'sAvailable Doom-laden drinks

Part of the promotion is a limited-time drink menu which includes three cocktails made with Smirnoff vodka and two alcohol-free mocktails:

• Doomsday's Dominion: vodka, melon liqueur, pineapple and lemon-lime soda, served with a Black Magic sidecar to pour into the drink.
• Multiversal Mule: vodka, blue orange liqueur, dragon fruit and ginger beer, finished with edible luster dust and an LED glow cube.
• Fantastic Flight: four mini cocktails made with vodka, orange liqueur and citrus sour, each with its own flavor.
• Panther's Potion (alcohol-free): cherry, ginger beer and citrus sour, served with a blue shimmer sidecar and a silver sugar rim.
• Captain Punch (alcohol-free): blue raspberry, coconut, pineapple, lemon-lime soda and citrus sour, finished with a blue sugar rim, cherries and a blue sour strip.

Loyalty has its benefits

The promotion ties in with the D&B Rewards app. Beginning Nov. 16, Dave & Buster's will run DOOMHOUR on the app. This is a surprise one-hour window at randomly selected times during which D&B Rewards members earn double tickets on green-swipe games.

Members get a push notification 24 hours in advance that reveals the date, followed by a second notification on the day that reveals the hour. The offer requires a Power Card linked to a rewards account and is not valid at Canadian locations, according to the release.

The app will also offer Rewards Challenges with badges and bonus chips throughout the campaign.

Coppell, Texas-based Dave & Buster's Entertainment operates 253 stores in North America under two brands. It has 187 Dave & Buster's locations in 43 states, Puerto Rico and Canada, and 66 Main Event locations in 24 states. The company also has six international franchised Dave & Buster's stores.